Creativity Techniques

Creativity

Copyrights © 2016 Jamil Alkhatib 1

Creativity & Ideas

Creative thinking

Ideas generation

Ideas Capturing

Ideas Evaluation


Creativity and Brain


What is Creativity

• The introduction of new ideas

• See things from different perspectives

• Ability to solve problems in new approaches

• Thinking outside the box


أحجية التفكير


Objectives of Thinking


We think to reduce our need of thinking

Are we programmed?

الروتين اليومي•


Routine and Creativity

• Is Routine bad ?


Lateral Thinking


De Bono

• Edward de Bono (19 May 1933, Malta )

• Physician, author, inventor, and consultant

• The originator of the term lateral thinking

• Best selling book Six Thinking Hats

Source: http://en.wikipedia.org/wiki/Edward_de_Bono


Creativity according toDe Bono

• Creativity should be on demand

• Generating new ideas, should not be left to chances


Just for Fun


What happened?


Lateral vs. Vertical Thinking

Lateral

Generative

Can go Wrong

Dig Several Holes

Vertical

Selective

Must be Right

Dig Deeper Hole

Critical thinking is reductive, designed to eliminate all but the truth

New ideas are sought


Research Culture

Innovation Culture

From why to How


Creativity Tools


Creativity Tools

•Mindmaps•Brainstorming •Six thinking hats•Random words•SCAMPER•TRIZ


Our Brains


The Reason


Read the colors not the words


Mind maps


Mind maps

• A mind map is a diagram • Used to represent words, ideas, tasks, or

other items • linked to and arranged radially around a

central key word or idea• Mind maps are used to generate,

visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing


Mind mapping steps

• Step 1: Start at the center of the page• Step 2: Don´t be serious!• Step 3: Free associate• Step 4: Think as fast as you can • Step 5: There are no boundaries • Step 6: Don´t judge too fast• Step 7: Go, go, go....• Step 8: Add relationships and connections


Trip to find ideas


Brain storming


Developed by “ALEX OSBORN “ in 1941To generate ideas to marketing campaigns

Brain storming


Brain storm team


Brian storm rulesLarge number of Ideas (quantity

rather than quality)

No limitation No criticism

Build on others ideas

Funny ideas, illogical ideas


Ideas evaluation and teams creativity


Parallel thinking


Human thinking is based on• Facts and Information

• Emotions and Feelings

• Cautious and Careful

• Positive

• Creative Thinking

• Control of Thinking

• White Hat

• Red Hat

• Black Hat

• Yellow Hat

• Green Hat

• Blue Hat


Final words

• creativity should be producible on demand,

• and that formation of new ideas cannot merely be left to chance


Creativity Techniques

Leadership & Management

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