Creativity Dip abm
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Transcript of Creativity Dip abm
The Creativity Dip
?L a w r e n c e h a l l e t t . c o mhttp://lawrencehallett.com
~ Learnt to do
~ Best book
~ Shattered Assumption
The Definition of Insanity
“Doing the same old things and expecting different results”
4
53
14
62
48 15
493
The odd 1 out is?
Learn to be creative?Learn to be creative?
- 5 year olds - 98%
- 10 year olds - 30%
- 15 year olds - 12%
- Adults (25+) - 2%
Facebook has 300 million members
,
If FACEBOOK were a country it would be the 4th largest in the
worldbetween Indonesia and USA
For students starting a four year technical or college degree,
this means that ..
Recognise this?
Predicting the Future“The best way to predict the future is to create it”
Peter Drucker
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“640k ought to be enough for anyone”Bill gates - 1981
“Who the hell wants to hear actors talk”HM Warner - Warner Bros 1927
“There is no reason for any individual to have a computer in their home”
Ken Olsen - President DEC
“$400 for an MP3 player, it won’t sell and it will be killed off quickly”
Macrumours 2001
Fizzy Drink Market
30 billion cansMarket share
52%
By 2012 bottled water will
exceed fizzy drinks
consumption
The 40 people they didn’t want
Idea Generation
•Darwin
•Picasso
•Einstein
•Mozart
•Shakespeare
Why so Creative?
Learn to be creative?Learn to be creative?
- 5 year olds - 98%
- 10 year olds - 30%
- 15 year olds - 12%
- Adults (25+) - 2%
Creativity test
Brain Salesman?
Aerosol
spacecraft
undertaker
Blanket
backwards
Style
Range
Menu
Paste
Orbit
Operation
Brick
University
Outsource
Computer
Spectacles
Ice
Camera
Dictionary
Brain
Cup
Christmas
Exercise
Genius
Fertiliser
Combinations
nutshell
Books
Art
Shelf
Concept
CD
Picture
Arrow
Reference
Speed
Exchange
Market
Wave
Shop fitter
Software
Club
Short
Bottle
Random word?Random word?
4000 = 12
Skyline Toys
Association
Imagination
Association
Association
Association
Association
Association
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Imagination workout•Daily 10 min workout•1 week to Learn •Daily associational thinking•1 week journal
L a w r e n c e h a l l e t t . c o m
http://lawrencehallett.com
07946 882823
Brainstorming but not as we know it?
Brainstorming but not as we know it?