CREATIVITY & DESIGN Juliet Davis. What is Creativity?
-
Upload
daniel-payne -
Category
Documents
-
view
218 -
download
1
Transcript of CREATIVITY & DESIGN Juliet Davis. What is Creativity?
CREATIVITY & DESIGNJuliet Davis
What is Creativity?
What you need to know about your brain
The creative person needs to keep a balance between structure and creativity, utilizing each at different times.
The Yin and Yang of Creative Problem-solving
Creative Process
Understand the “Problem” (listen)
Brainstorming Inspiration and
Research Drafting and
Experimenting
Feedback Revising Tweaking
Right Brain Left Brain
What are some obstacles to creativity?
Your Personal Demons
A More Cuddly Demon
American Choppers Revisited
Sources of Inspiration
Know Your Process Dreams
(always “sleep on it”) Other People’s Work
(research it) Unrelated Creative Work
(can be better and inspire more originality)
Philosophy, Mythology,Theory (e.g., Freud)
Other fields of expertise(medicine, physics, math, biology)
Road trips Journaling
Creative Notebooks, folders, recorders
Why is creativity important?
Using Dreams for Inspiration
The Birds - Hitchock
What Dreams May Come
Salvador Dali - Surrealist
Michael Parks
What is Your Creative Process?
Using Metaphors
Geico Ads
Ads That Use Metaphor
Conceptual Elaboration in Branding
Unexpected Metaphors
How could each of these characters be a metaphor for qualities you need in order to be creative?
CREATIVITY AS PROBLEM-SOLVING
QUESTIONS?