creativity-based tourism

Its Profiles and How it Works for Tourism Development

Henky [email protected]

A Regional High-‐Level Forum on Intellectual Property and Creative Industries

World Intellectual Property Organization (WIPO)in cooperation with

The Malaysian Intellectual Property Cooperation (MyIPO)

Kuala Lumpur, 11-‐14 December 2013

Creative Industry in Indonesia

General informationThe Importance of Tourism

and Creative Economy

INDONESIA

Consists of more than 17,000 islands

The area is about 1.9 million sqkm of land and 3.1 sqkm of sea

It ranges of 5,271 km/3,275 mile East to West, and 2,210 km/1,373 mile North to South

It consists of 34 provinces and almost 500 local governments

Its population is more than 240 million

It has more than 300 ethnic groups with their own unique local cultures and language

courtesy: indonesia-peta.blogspot.com

THE IMPORTANCE ON DEVELOPING CREATIVE ECONOMY IN INDONESIA

Economic contribution

GDP, job creation, export

Business climatenew business creation,

chain reaction for other sectors, marketing

Nation’s image &identity

tourism, national icon, creating value for local culture &

heritageRenewable resourcesbased on knowledge &

creativity, greencommunity

Innovation & creativity

idea & creative thinking, value

creation

Social consequencesquality of life, welfare

equality, socialtolerance

Whycreative

economy?

Source: Ministry of Trade (2008). The Development of Creative Economy in Indonesia 2025

THE IMPORTANCE ON DEVELOPING TOURISM IN INDONESIA

Economic contribution

GDP, job creation, export, multiplier

effect

Business climatelocal wisdom, strengthening community

Nation’s image &identity

competitiveness, uniqueness, national

proudness

Sustainabilityeconomy, socio cultural,

environment

Self actualizationtourist satisfaction,

community satisfaction

Social consequencesquality of life, welfare

equality, socialtolerance

Whytourism?

THE RESPONSIBILITIES

Ministry of TradeMinistry of Tourism and

Creative Economy

Creative Industry

Tourism

Creative Industry

Ministry of Trade

Ministry of Industry

Ministry of Cooperation and SMEs

Ministry of Culture and Education

Ministry of Justice and Human Rights

Creativity-BasedTourism

Ministry of Culture and Tourism

Tourism

2008the study

2009Year of Creative Industry

2011-‐nowThe establishment of Ministry of Tourism and Creative

economy

VISIONTOURISM AND CREATIVE ECONOMY 2012-2014

To realize the welfare and quality of life of the people by promoting tourism and

creative economy

Creative environmentIncreasing number of touristsEconomy benefits (employment etc)ProudnessTourism product and destination promotionGovernment revenueetc

CREATIVE AND TOURISM EVENTS

Creative EconomyIts Contributions to National Economy

SUB SECTORS INCREATIVE INDUSTRY

ADVERTISINGARCHITECTURE

ART & ANTIQUE MARKETCRAFT

DESIGNFASHION

FILM, VIDEO & PHOTOGRAPHYINTERACTIVE GAMES

MUSICPERFORMING ARTSPRINTING & PUBLISHINGIT CONSULTANT & SOFTWARERADIO & TVRESEARCH & DEVELOPMENTCULINARY

14.4%

12.3%

20.8%

0.7%

10.4%

10.9%

6.5%

6.7%

10.3%

6.9%

Services

Creative industry(IDR 573,890.7 billion)

Construction Finance, real estate, corporate services

Transportation & communication

Electricity, gas, water

Processing industry

Agriculture, livestock, forestry, fishery

Trade, hotel, restaurant

Mining & quarrying

Source: Ministry of Tourism and Creative Economy (2012). Strategic Plan 2012-‐2014.

THE CONTRIBUTION TO GDP 2012G D PIDR 8,309,574.5

billion

35.1%

1.4%

9.2%

0.2%6.1%

15.9%

4.4%

2.3%

14.7%

10.6%

Services

Creative industry(11,799.568 people)

Construction

Finance, real estate, corporate services



Processing industry


Trade, hotel, restaurant

Mining & quarrying


THE CONTRIBUTION TO EMPLOYMENT 2012EMPLOYMENT

110,808,154 people

3.20%

55.98%

17.59% 0.51%

5.08%

9.72%

0.80%

1.63%

5.45%

0.04%

NUMBER OF ENTERPRISES55,536,646 units

Services

Creative industry(5,398,162 units)

ConstructionFinance, real estate, corporate services



Processing industry


Trade, hotel, restaurantMining & quarrying


THE CONTRIBUTION TO NUMBER OF ENTERPRISES 2012

32.3%

1.9%

3.1%

1.6%

7.8%

0.4%

0.8%

0.7%

1.3%

28.7%

3.8%14.7%

0.3%

2.0%

0.5%

CREATIVE INDUSTRY

(IDR 573,890.7 billion/

6.91% nat’l)


CREATIVE INDUSTRY 2012SUB SECTORS COMPOSITION GDP (%)

Advertising

ArchitectureArt & antique market

CraftDesign

Fashion

Film, video, photographyPerforming art

Printing & publishing

IT consultant & software

Radio & TV

R & D

Culinary

Interactive games

Music

31.7%

0.1%1.1%

0.6%4.3%

0.7%0.5%

0.2%

0.5%

32.3%

1.4%

26.1%

0.1%

0.4%

0.2%

EMPLOYMENT11,799,568 people(10.65% nat’l)


CREATIVE INDUSTRY 2012EMPLOYMENT (%)

Advertising

Architecture

Art & antique market

Craft

Design

Fashion

Film, video, photography

Performing art

Printing & publishingIT consultant & software

Radio & TVR & D

Culinary

Interactive games

Music

-‐25.0

-‐15.0

-‐5.0

5.0

15.0

Advertising

Architecture

Art &

antiques market

Craft

Design

Fashion

Film, video, photography

interactive games

music

Performing arts

Printing & publishing

IT consultant & softw

are

Radio & TV

research & developm

ent

Culinary

3.3

11.98

8.27

-‐4.43

-‐20.8

-‐3.3

-‐7.44

7.59 6.785.23

4.28

7.54

5.03 5.485.8 5.7

2.81.8 1.2

5.66.8

5.1

1.72.7 3.5

9.4

6.4 6.2

3.8

CREATIVE INDUSTRY SUB SECTOR GROWTH 2006 AND 2012 (%)


2012 2006

Creativity-Based Tourism

How Creativity Gives Energy to Tourism

Related industries

dependent on art and culturee.g. tourism

Cross over industries

e.g. publishing, radio and TV entertainment and professional sport

Art and culture industries

e.g. art, music, fashion design, writing, and craft

Creative workers

e.g.artists, musicians, fashion designers,

writers and craftsmen

THE TYPOLOGY OF CREATIVE INDUSTRY

Source: Jorgen, R., et al. (2010). New Cluster Concepts Activities in Creative Industries. Copenhagen: FORA, p. 4.


Improving the quality of the product

Creating tourist attractions

Promotion

Promotion

THE TOURISM AND CREATIVE INDUSTRYHOW THEY WORK

Tourism2011Employment 8.5 millionGDP contribution 4%

Creative economy2011Employment 11.7 millionGDP contribution 7%

Creative economy

Knowledge economy

Industrialrevolution(1780-‐1840)

Digitalrevolution(1970-‐1990)

Post-‐industrial/mass production

(mid 1900s)

Agriculturalrevolution

(8)

Creativerevolution(2010-‐)

Agricultural economy

Industrial economy

Service economy

Information economy

Pleasure-‐based tourism

Service-‐based tourism

Knowledge-‐based tourism

THE NEW ECONOMY PARADIGMTHAT INFLUENCES TOURISM

Intangible Knowledge economy

Service economy

Tangible Industrial economy

Tourism resources

Pleasure-‐based tourism(mass tourism, e.g. sand-‐sun-‐sea tourism)

Process of changeType of tourism

Service-‐based tourism

(e.g. cultural and heritage tourism)

Knowledge-‐based tourism (e.g.creative

tourism)

THE TOURISM AND CREATIVE INDUSTRYHOW THEY WORK

Creative tourism

Tourist

Cultural tourism

Creative Action (active)

Interactive process

Experience (passive)

Creative workers

Creativity-‐based tourism

Tourism Community

THE CREATIVITY-BASED TOURISM

Creative productse.g. artists, musicians,

fashion designers, writers and craft etc.(15 sub sectors)

Tourism productse.g. accommodation,

restaurants, guides, travel bureaus, etc(13 types)

Tourism community enterprises

Creative workers

Tourism community forum

Creativepreneur

Development Empowerment

Business environmentPrivate Government

Creative environment

THE CREATIVITY-BASED TOURISMHOW IT WORKS

Thank You

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards

[email protected]

creativity-based tourism

Travel

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