Creativity and visual communication as innovative educational tools for sustainable development ....

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Communication Strategy Sara Bigazzi

description

Creativity and visual communication as innovative educational tools for sustainable development and sustainable tourism

Transcript of Creativity and visual communication as innovative educational tools for sustainable development ....

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Communication Strategy

Sara Bigazzi

monica
Font monospazio
"Creativity and visual communication as innovative educational tools for sustainable development and sustainable tourism"
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SOCIAL COMMUNICATION: Environmental issues

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TO INVOLVE PEOPLE Some examples

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“Canada.  Keep  Exploring”  

Communica6on  campaign  with  user  generated  contents  

h"p://www.studiograssi.eu/2008/12/01/user-­‐generated-­‐video-­‐per-­‐la-­‐promozione-­‐del-­‐brand-­‐canada/  

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Surfrider  Founda6on  was created in the USA in 1984 by a group of Californian surfers involved in the protection of the ocean. Soon after Ausralia, Japan and Brasil founded their own chapters. In 1990 the European branch of the Surfrider Foundation was founded

They do advertising + cleaning days campaigns For the cleaning days there is this website: www.initiativeoceanes.org