JOHN.V.SUGUMARAN, JOHN.V.SUGUMARAN, MBA., MCS., M.PHIL., MBA., MCS., M.PHIL., PGDCAPGDCA

ASSISTANT PROFESSORASSISTANT PROFESSOR

KARUNYA SCHOOL OF MANAGEMENTKARUNYA SCHOOL OF MANAGEMENT

Unit-IUnit-I

Concept of innovation and creativity - Concept of innovation and creativity - Various forms of management Various forms of management creativity – Creative Intelligence, creativity – Creative Intelligence, relationship of creativity to the relationship of creativity to the human functions - 4 P's of creativity human functions - 4 P's of creativity and theories behind those ideas - 4 and theories behind those ideas - 4 stages of creative process - major stages of creative process - major blocks to creativity. blocks to creativity. 

Concept of innovation and Concept of innovation and creativitycreativity

••Creativity –‘processes leading to the Creativity –‘processes leading to the generation of new and valued ideas’generation of new and valued ideas’

Innovation –‘the introduction of new Innovation –‘the introduction of new and improved ways of doing things at and improved ways of doing things at work’work’

Concept of innovation and Concept of innovation and creativity (con….)creativity (con….)

CREATIVITYCREATIVITY: - Ability to create: - Ability to create INNOVATIONINNOVATION: :

-A creation (a new device or process) -A creation (a new device or process) resulting from study and experimentationresulting from study and experimentation

-The creation of something in the -The creation of something in the mind.mind.

-The act of starting something for the -The act of starting something for the first time; introducing something newfirst time; introducing something new

CreativityCreativity

CreativityCreativity is a mental and social  is a mental and social process involving the generation of process involving the generation of new new ideas or  or concepts, or new , or new associations of the creative mind associations of the creative mind between existing ideas or concepts. between existing ideas or concepts. Creativity is fueled by the process of Creativity is fueled by the process of either conscious or unconscious either conscious or unconscious insight. An alternative conception of . An alternative conception of creativeness is that it is simply the creativeness is that it is simply the act of making something new. act of making something new.

Creativity in organizationsCreativity in organizations

three components were needed:three components were needed: Expertise (technical, procedural & Expertise (technical, procedural &

intellectual knowledge),intellectual knowledge), Creative thinking skills (how flexibly Creative thinking skills (how flexibly

and imaginatively people approach and imaginatively people approach problems),problems),

Motivation Motivation

Forms of Management creativityForms of Management creativity

1. 1. ESSENCE CREATIVITYESSENCE CREATIVITY: : Creativity that takes the form of new ideas, Creativity that takes the form of new ideas,

concepts, principles breakthrough & viewpoints.concepts, principles breakthrough & viewpoints.In management, it commonly takes the form of In management, it commonly takes the form of

fresh, new core policies, strategies, values and visions.fresh, new core policies, strategies, values and visions.2. 2. ELABORATIVE CREATIVITYELABORATIVE CREATIVITY::

Is the innovative amplification of a core idea (or) Is the innovative amplification of a core idea (or) principles. Staff empowerment as a core belief & its principles. Staff empowerment as a core belief & its amplification into personnel policies, participative amplification into personnel policies, participative management structures, training programmes and so on.management structures, training programmes and so on.

Elaboration can become innovative when it is Elaboration can become innovative when it is creatively contextualized.creatively contextualized.

3. 3. EXPRESSIVE CREATIVITYEXPRESSIVE CREATIVITY::No management is possible without expressive No management is possible without expressive

communication and creativity communication is almost communication and creativity communication is almost essential in various activities like advertising & promotion, essential in various activities like advertising & promotion, packaging, product designing and so on.packaging, product designing and so on.

Cont..Cont.. 4. EXISTENTIAL CREATIVITY4. EXISTENTIAL CREATIVITY::

Its about raising the quality of our existence, enlarging our Its about raising the quality of our existence, enlarging our consciousness, actualizing our potential, growing & developing in consciousness, actualizing our potential, growing & developing in ways that increasingly manifest our inherent humanity.ways that increasingly manifest our inherent humanity.

There is a higher side to human-Love, Compassion, hunger There is a higher side to human-Love, Compassion, hunger for knowledge, appreciation of beauty, truth, goodness and for knowledge, appreciation of beauty, truth, goodness and Spiritual yearnings so that they can recreate themselves & Spiritual yearnings so that they can recreate themselves & become unique human beings.become unique human beings.

5. 5. ENTREPRENEURIAL CREATIVITY:ENTREPRENEURIAL CREATIVITY:The Organization grows & competes through ventures. The Organization grows & competes through ventures. These ventures include diversification, acquisition, vertical These ventures include diversification, acquisition, vertical

integration, significant expansion significant launches of products, integration, significant expansion significant launches of products, etc. etc.

6. 6. EMPOWERMENT CREATIVITYEMPOWERMENT CREATIVITY::Empowerment is about caring for people.Empowerment is about caring for people.Empowerment is enhancing the authority, influence, Empowerment is enhancing the authority, influence,

status, competencies, personality, growth and development of status, competencies, personality, growth and development of others.others.

Creative empowerment involves creative & Innovative Creative empowerment involves creative & Innovative ways of empowering others. If one empowers the others, thee ways of empowering others. If one empowers the others, thee latter in turn can empower the formerlatter in turn can empower the former

CREATIVITY: THE FOUR P'sCREATIVITY: THE FOUR P's

Creative PeopleCreative People Creative ProcessesCreative Processes Creative ProductsCreative Products Creative Places (or the Persuasive Creative Places (or the Persuasive

Powers of Creative People)Powers of Creative People)

4 stages of creative process 4 stages of creative process 1) Preparation1) Preparation: The time for research, fact : The time for research, fact

gathering, assembling materials, gathering needed gathering, assembling materials, gathering needed information before the creative act.information before the creative act.

2) Incubation2) Incubation: This is the period of gestation, of : This is the period of gestation, of letting go so that the mind, the unconscious, intuition, letting go so that the mind, the unconscious, intuition, and emotion can mull over the information and put it and emotion can mull over the information and put it into its own original perspective. Dreaming may be a into its own original perspective. Dreaming may be a part of this period.part of this period.

3) Inspiration3) Inspiration: The “Aha!” when the solution, : The “Aha!” when the solution, illumination, or discovery either emerges or forces illumination, or discovery either emerges or forces itself through into a coalesced form.itself through into a coalesced form.

4) Evaluation or confirmation4) Evaluation or confirmation: This is the time to : This is the time to ask, Will it work, does it hold up next to other theories, ask, Will it work, does it hold up next to other theories, does it logically fit with the original stimulus?does it logically fit with the original stimulus?

Blocks to CreativityBlocks to Creativity

Mindset blocks to creativityMindset blocks to creativity

Personal blocks to creativityPersonal blocks to creativity

Organisational blocks to Organisational blocks to creativitycreativity

MINDSET BLOCKS CREATIVITYMINDSET BLOCKS CREATIVITY

Mindset is a condition in which an Mindset is a condition in which an individual becomes over-sensitized to individual becomes over-sensitized to some part of the information available some part of the information available at the expense of other parts.at the expense of other parts.

It is characterized by one-right-answer It is characterized by one-right-answer thinking, looking for reasons why thinking, looking for reasons why something will not work, and misplaced something will not work, and misplaced emphasis on logical thinking.emphasis on logical thinking.

PERSONAL BLOCKS TO PERSONAL BLOCKS TO CREATIVITYCREATIVITY

Strategic – inflexible thinkingStrategic – inflexible thinking Value – rigid personal valuesValue – rigid personal values Perceptual – narrow focusPerceptual – narrow focus Self-image – fear of failureSelf-image – fear of failure

ORGANISATIONAL BLOCKS TO ORGANISATIONAL BLOCKS TO CREATIVITYCREATIVITY

Emphasis on managerial controlEmphasis on managerial control Short range thinkingShort range thinking Analysis paralysisAnalysis paralysis Rigid hierarchical structuresRigid hierarchical structures Expected payoffsExpected payoffs Market versus technology orientationMarket versus technology orientation Pressure to achieve more with lessPressure to achieve more with less