CREATIVITY - Advertising Designmstina-ads-design.weebly.com/uploads/3/9/7/3/... · Creativity?...

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

CREATIVITY“ARE YOU CREATIVE?”

A hunter leave his village, go into the jungle, stay 1 night

He wakeup, continue his journey under the sun, and he reach the location

He hunt a sea lion, and return back to his village

Summary

I. What is Creativity

II. Critical Thinking

III. Creative Thinking

IV. Creative Methods

V. Creative Thinking Techniques

VI. Brainstorming

VII.Ideas Generating Questions

VIII.Checklists

IX. Block Busting Techniques• A GUIDE TO GRAPHIC DESIGN BY MS TINA

What is Creativity

• Creativity implies creating new stuff by combining two

or more existing ideas.

• Coming up with ideas


Learn COPY, before you start to CREATE.


Nine way to define CREATIVITY

• Learn how to think the right way. Understanding how to think will dramatically improve your creativity.

• Be insatiably curious and forever asking questions –

creativity needs feeding



• Switching between closed and open mode is key to creative thinking. When we are stressed and under pressure we are closed when we are relaxed and playful we are open.

• We need open and closed states to solve a problem: the open state allows us to develop creative ideas and then the closed state to plan and implement the idea. These are similarly aligned to vertical and lateral thinking processes.



• copying is how we learn; we need copying to build a foundation of knowledge and understanding.



• the ability to make connections and see relationships

between seemingly random elements is the secret to

creativity.

• Collect and be exposed to a variety of reference

materials and then look for the relationships between

facts. Combine old elements to make new ideas.



• it’s better to try and have an idea that

is rejected than to not even try at all.

By either disconnecting or embracing

fear we have to use it rather than fight

it to overcome the resistance.



• The brain is a muscle and the more you practice thinking skills the more they improve, therefore, through repeated thinking skills, you can become more creative. If you are prepared to tolerate the discomfort and anxiety associated with problem solving you can reach your creativity.



• Everything becomes easier with

practice and repetition. Creativity can

actually thrive in routine and discipline



• The law of the universe abhors a

vacuum so the more you release, the

more the space will be replenished.



Look at problems from a fresh perspective to

find unorthodox solutions

Lateral Thinking Quest

There are six eggs in the basket.

Six people each take one of

the eggs.

How can it be that one egg is

left in the basket?


Lateral Thinking Quest

The sixth person took the

basket too, leaving the sixth

egg in it!


Critical ThinkingWhat we learnt in formal education

• Emphasizes the skills of

analysis

• Follow a logical argument

• Eliminate the incorrect

paths and focus on the

correct one.


When is it useful to be creative?

• Businesses are facing

deep changes

• Globalization

• Competition

➔ Key to the success of a

business


Creative Thinking

• Developed by Edward

de Bono in his book «The

Mechanism of Mind»

• Focuses on exploring

ideas,

• Generates possibilities,

• Looks for many right

answers rather than just

one.


CreativityEveryone has substantial

creative ability.

• An Ability: To generate new ideas by combining,

changing, or reapplying existing ideas.

• An Attitude: The ability to accept change

• A Process: The creative person knows that there is

always room for improvement.


Characteristics of the

Creative Person• Curious

• Seeks problems

• Enjoys challenge

• Optimistic/positive

• Able to suspend judgment

• Imaginative

• Sees problems as

opportunities

• Doesn't give up easily


Creative Methods


EvolutionEvery problem that has been resolved can be

solved again in a better way


From

classic

to

modern

SynthesisTwo or more existing ideas are combined into

a third, new idea


RevolutionSometimes the best new idea is a completely

different one


ReapplicationLook at something old in a new way


X

20141959

Changing DirectionThe goal is to solve the problem, not to

implement a particular solution


Negatives attitudesthat block creativity

• Oh no, a problem!

• It can't be done.

• I can't do it.

• But I'm not creative.

• What will people think?

• I might fail.


But remember…

There is never one good solution…

There are always solutions


Creative Thinking

TECHNIQUES


Mind Mapping

Begin a timeless classic

Is the little black dress of idea generation


BrainstormingBasic Guidelines

Suspend judgment:

This is the most important rule.

No critical comments are allowed.

Evaluation is to be reserved for later.

Think Freely

Practical ideas often come from impractical, impossible ones.

Some "wild" ideas turn out to be practical, too.

Tag On

Improve, modify, build on the ideas of others.


Creativity is for Everyone


Creativity?

Creativity is the bringing

into being of something

which did not exist before,

either as a product, a

process or a thought.

Handheld cellphone

(Mobile) is a myth before

March 13, 1984


Radio Shack also put out

an ad for this cellphone

in a 1987 issue of Popular

Mechanics.

Discuss what is the

delivery message in this

ads?


How about this ads?


You would be demonstrating creativity if you:

• Invent something which has never existed before

• Invent a new process for doing something

• Reapply an existing process or product into a new

or different market

• Develop a new way of looking at something

(bringing a new idea into existence)

• Change the way someone else looks at something


• Creativity can be used to make products, processes and services better and it can be used to create them in the first

place. It is expected that increasing your creativity will help

you, your organization and your customers become happier

through improvements in your quality and quantity of output.


When you saw this ads, what come out in your mind?

CREATIVE Ads


How about this?

CREATIVE Ads


And this?

CREATIVE Ads


How about this?

CREATIVE Ads


Last Lateral Thinking Quest

Penguin born in grey,

grew up with front

white and back

black?

Why?


Last Lateral Thinking Quest

The black backs mean

that the penguins are

difficult to see from above

against the dark seas,

while the white fronts

make them hard to see

from below against the

light sky. Thus predators

such as seals, sharks and

Killer Whales will find it

difficult to hunt penguins.


CREATIVITY - Advertising Designmstina-ads-design.weebly.com/uploads/3/9/7/3/... · Creativity?...

Documents

Transcript of CREATIVITY - Advertising Designmstina-ads-design.weebly.com/uploads/3/9/7/3/... · Creativity?...