Creative transformations in Amsterdam

PROGRAMME CREATIVE INDUSTRIES 06-10

Seminar of Creative Industries in Tartu

May 29th-30th 2007

PROGRAMME CREATIVE INDUSTRIESa short history

Long-term vision on Culture Amsterdam 2015 (2003)

Programme Creative Industries 05-08 (2004)

Programme Creative Industries 07-10 (2007)

NEW CITY COUNCIL

It quickly becomes clear that creativity is Amsterdam’s

unique and unifying characterictic Amsterdam will continue to be a place where creativity

can thrive Our main goal is to ensure that Amsterdam carves out its

own unique niche among Europe’s world-class cities

2003

WE KNOW WHAT WE ARE TALKING ABOUT!

Arts Media & entertainment Creative B2B

STATISTICS

0

10000

20000

30000

40000

50000

60000

1996 2003 2005

Creatieve industrie in regio Amsterdam

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vestigingen

WE KNOW WHAT TO DO

Linking creative industries with education Economic & cultural perspective for young talents Competing and creative entrepreneurial climate Crossovers between the arts and other industries Crossovers between the arts, media & ICT Building for the creative industries Improving the international position

CREATIVE EVERYWHERE

CREATIVE EVERYTING

……industries ……class ……cities ……economy

THE FUTURE?

What? Where?

CULTURE,MEDIA & ICT

WHAT TO DO?

MARKETING

SELECTION CRITERIA

Support a few branches? Or try to support everyone? How do we determine, which branches have potential for

our region?

IT’S NOT WHAT WE DO

BUT HOW WE DO IT