Creative thinking.
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![Page 1: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/1.jpg)
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��������� �� � �
��� ��Visual
Language
Research by Kevin O'Shea
![Page 2: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/2.jpg)
‘Without the visual cliché there would be virtually
no communication on the printed page
or on television.’
GeORGe LOiS
![Page 3: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/3.jpg)
‘The visual cliché can immediately give life
to an idea’
GeORGe LOiS
![Page 4: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/4.jpg)
Graphic objects, devices, clichés, stereotypes and symbols constitute an international and trans-cultural
visual language.
![Page 5: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/5.jpg)
eg. Abacus , Before and After, Clock, Dance, ear, Flag, Graffiti, Heart,
Paper Clip, Quotation Marks and Women with Moustaches etc.
![Page 6: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/6.jpg)
ViSUAL CLiCHeS.
![Page 7: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/7.jpg)
![Page 8: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/8.jpg)
![Page 9: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/9.jpg)
![Page 10: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/10.jpg)
![Page 11: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/11.jpg)
ViSUAL iMAGeS
![Page 12: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/12.jpg)
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ViNTAGe ADVeRTiSiNG OF MODeRN TeCHNOLOGY.
Advertising has transformed over the years.
Compare how modern technologies would
have been advertised decades ago.
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![Page 19: Creative thinking.](https://reader031.fdocuments.in/reader031/viewer/2022013122/568bd7ca1a28ab2034a101c1/html5/thumbnails/19.jpg)
���
��������� �� � �
��� ��Thank you.