#SMX #11B @MartyWeintraub

Creative PPC Tactics: Reinventing Boxes We're Not In!

#SMX #11B @MartyWeintraub

Creative PPC Tactics: Reinventing Boxes We're Not In!

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

Today’s PPC Data Hackz

• Extended Negative KW Mapping• SRSLY Creative AdWords Scripts• Filtered Lookalike Modeling • Psychographic Retargeting

Filters• PPC Integrated Testing Checklist

#SMX #11B @MartyWeintraub

Map Negative KWs To Exclusions

#SMX #11B @MartyWeintraub

Exclude Facebook Cheapskates…

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

Hyper-Creative External Data Mashups

#SMX #11B @MartyWeintraub

Campaign Budgets, Bids, Mobile Bid Modifiers, Hour Of Day, Day Of Week, Audience, etc.

#SMX #11B @MartyWeintraub

Script Weather API To Tire Sales

#SMX #11B @MartyWeintraub

Map Pizza Delivery To EU Football Data

#SMX #11B @MartyWeintraub

Hourly Allergens/Smog Index

#SMX #11B @MartyWeintraub

Invite Ad-Ops To Brainstorm Creative

#SMX #11B @MartyWeintraub

Call Center / Web Form, TOD/GEO Scripts

#SMX #11B @MartyWeintraub

Script Real-Time Markets, Credit (In)Security

#SMX #11B @MartyWeintraub

Ad-Gap The Amazon Devil

#SMX #11B @MartyWeintraub

Friendly & Predatory Rank Bidding

#SMX #11B @MartyWeintraub

Ad-Ops Meets Creative Director!

#SMX #11B @MartyWeintraub

Filter Lookalike Modeling

#SMX #11B @MartyWeintraub

Filter It

#SMX #11B @MartyWeintraub

Filtered RetargetingAKA: Turn Social Cookie Pools Over To Performance Marketers

#SMX #11B @MartyWeintraub

Post-Click D.O.A.?

#SMX #11B @MartyWeintraub

Value Of Precious Targeting$$$ Squandered To Generalized Post Click Tactics

#SMX #11B @MartyWeintraub

Team Curated, Owned-Audience Cookie Pools For Performance Marketers To Exploit

#SMX #11B @MartyWeintraub

Pixel-As-The-Metaphor-Retargeting

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

X X

Catalog Retargeting

2. New Expectations For Social Marketers/Traditional Retargeting

#SMX #11B @MartyWeintraub

Product Follows Users

#SMX #11B @MartyWeintraub

Funnel Retargeting

#SMX #11B @MartyWeintraub

“New” Best Practices [NOT Yet]

#SMX #11B @MartyWeintraub

Audience & Creative As Retargeting Metaphors

AudienceCookie Pools

#SMX #11B @MartyWeintraub

“All The World’s A List!”

#SMX #11B @MartyWeintraub

Intra & Inter-channel Mashup #TEST Checklist ☑

#SMX #11B @MartyWeintraub

Sell Something Now!

DR, Funnel-Top Paid CPC, CTR, CPA, CPI, CPD Conversion

#SMX #11B @MartyWeintraub

Sell Something Later!

Retargeting: Search/Social Mashups, Two+ Hop Thinking

#SMX #11B @MartyWeintraub

5 Efficient D.I.Y. #PPC Data Mashup Tests

#SMX #11B @MartyWeintraub

Search > Social Separate & Retarget Big KWs [Scalable, Expensive Singles & Clusters] UNFILTERED, Wide Open…

#SMX #11B @MartyWeintraub

Search > Social: Separate & Retarget Big KW In Social FILTERED, Vertical Creative

#SMX #11B @MartyWeintraub

Filter Site-Wide Visitor Retargeting By Successful DR Psychographic Data

#SMX #11B @MartyWeintraub

Search > Search: RLSA For Big KWs To Small KWs

#SMX #11B @MartyWeintraub

Social > Search: RLSA Campaigns To Social Audiences + Big & Small KWs

#SMX #11B @MartyWeintraub

• Extend Negative KW Mapping

• Create with AdWordsScripts

• Filter Lookalike Modeling • Filter Retargeting• Test Integrated PPC Tactics

Today’s Takeaways

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

marty@aimclear.com

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

#SMX #11B @MartyWeintraub

SEE YOU AT THE NEXT #SMX!

THANK YOU!