Creative london inspiration_references_2013_02

Andrew Millar

CREATIVE

FOOD

FEBRUARY 2013 A mixed bag of stuff we like for you to feed on

FEBRUARY 2013

CREATIVE FOOD: FEBRUARY 2013

On the menu: INTERNET MAP •

HOTEL OFFERING HOMELESS EXPERIENCE • CHECK THIS • FORM

FOLLOWS FUNCTION • SPIDERMAN WASHES WINDOWS • GTA4 STREET VIEW •

APP THAT APPROPRIATES THE NEWS FOR KIDS •

REAL-LIFE MARIO KART • DUREX: SOS CONDOMS

HELP: MY FRIEND GAVE ME THE FLU • CENT UP •

BLACKBERRY Z10 INTERFACE STORY • THE SKETCHBOOK PROJECT • CITY HALL TO GO •

BANG WITH PROFESSIONALS • THE SCIENCE OF STORYTELLING • OPEN SOURCE

PROSTHETIC HAND • ARTLENS •

RAINWATER AGGREGATION IN YEMEN

hJp://popupcity.net/2013/02/new-‐swedish-‐concept-‐hotel-‐offers-‐homeless-‐experience/

Hotel offers a homeless experience One-‐of-‐a-‐kind hotel in Gothenburg that offers places to sleep that are popular amongst the city’s homeless people. An emoRonally driven campaign by Swedish charity magazine Faktum – in conjuncRon with media agency Forsman & Bodenfors – that looks to raise awareness of Gothenburg’s homeless community. Users book a ‘room’ much like they would in a normal hotel and can be giZed to friends via email or social channels. Rooms cost 10 euros a night, in which revenue goes towards Faktum’s charitable iniRaRves.


hJp://checkthis.com/discover

Checkthis – Social Posters Checkthis allows users to post ‘social posters’ that they can share via major social channels. As people interact with the ‘posters’, the site aggregates all comments in the form of a Rmeline that sits alongside the post. Provides an opportunity to reach out to a very broad community without being restricted by social channels.


hJp://internet-‐map.net/

Internet Map Virtual map of the internet. Every website is represented by a circle on the map, in which traffic determines the size. PotenRally a useful tool for quick analysis.


hJp://fff.cmiscm.com/#!/main

Form Follows Function Wading in to a long fought debate in the design industry as to whether form should follow funcRon (or vice versa). This website contains various creaRve development experiments, each challenging the way we interact with digital experiences.


hJp://www.boredpanda.org/window-‐washers-‐spiderman-‐chldren-‐hospita/

Spiderman Washes Windows of Children’s Hospital A small window cleaning firm in Memphis decided to surprise the local children’s hospital by donning super hero oueits to clean the windows. A great example of unexpectedly delighRng customers, in turn the company has been rewarded with overwhelmingly posiRve press exposure.


hJp://www.springwise.com/media_publishing/augmented-‐reality-‐app-‐japanese-‐newspaper-‐engaging-‐kids/

AR app that appropriates the news for kids Brilliantly simple augmented reality app that updates news arRcles to be child friendly, by simplifying the language. The app encourages children to engage with current affairs, appealing to them with the use of popular characters and technology. Children are also rewarded with character stamps once they have read the arRcle.


hJp://www.gta4.net/map/

GTA4: Google Street View A Google Street view version of Liberty City has been created for fans to explore the streets of Grand TheZ Auto. Very simple idea that really brings the world of Grand TheZ Auto to life in the run up to the release of the fiZh Rtle.


hJp://blog.makezine.com/2013/01/20/real-‐life-‐mario-‐kart-‐with-‐rfid-‐tagged-‐special-‐items/

Real-life Mario Kart – using RFID tags A real-‐life adaptaRon of Mario Kart, in which users collect ‘item boxes’ as they race through the course. Each item collected contains an RFID tag, in which onboard electronics respond accordingly to the item being used. The results are a fun transformaRon of go-‐kart racing, which is highly appealing to nostalgic fans of the Mario Kart series.


hJp://www.sos-‐condoms.com/

Durex: SOS condom service Product-‐service app that promotes Durex as a brand and as a product, currently available in Dubai. The app locates the user, allowing them to select the product required, in which delivery is received in various discreet guises. A simple social media campaign accompanies the new service, canvasing users to vote for the service to expand to their city. Currently Paris is in the lead (it’s the city of love aZer all) closely followed by London in second place. A fun and engaging campaign, strengthened by a service that responds to a common consumer need.


hJps://www.facebook.com/helpremedies/app_177924539013408

Help: Facebook app to see who made you sick A Facebook applicaRon that uRlises API data to formulate ‘prime suspects’ for who may have made the user sick. The app also ‘quaranRnes’ other friends by esRmaRng who may be next to catch the flu. Another interesRng use of social media data being applied in a useful manner. This follows on from Facebook’s recent research work to predict suicide risk amongst users.


hJp://centup.org/

Cent Up Cent Up is a proposed app, in which a donaRon buJon will be created to sit along social channel buJons, in order to encourage social sharing. InteresRng idea, with potenRal to bring the Kickstarter model to all websites, also encouraging charitable donaRons.


hJp://blackberryz10.com/

BlackBerry Z10 – interface story Personalised brochureware that demonstrates the new BlackBerry Z10 by pupng the user at the centre of the narraRve. A personalised way to introduce users to the new BlackBerry Z10 interface, demonstraRng how the device can benefit them throughout their daily lifestyle.


hJp://www.sketchbookproject.com/

The Sketchbook Project Crowd-‐sourced public art project, in which contributors donate a completed sketchbook to become part of the exhibiRon. The completed exhibiRon then goes on tour to help drive interest for future exhibiRons. Discounts for large and educaRonal groups makes the collaboraRon aJracRve for local communiRes. The parRcipatory event also encourages engagement with local creaRve iniRaRves.


hJp://popupcity.net/2013/02/bostons-‐city-‐hall-‐on-‐wheels/

City Hall To Go –civil service on wheels Inspired by the recent rise of ‘Food Trucks’, Boston City Hall have launched a ‘City Hall To Go’ truck, bringing civil services directly to local communiRes. The greater Boston area stretches 50 square miles, and as a result consRtuents oZen have difficulty travelling to City Hall. ‘City Hall To Go’ reaches out to residents by offering a regulated service that covers a wide range of local regions, ensuring that all communiRes have the opportunity to express themselves.


hJps://beta.bangwithprofessionals.com/

Bang With Professionals

A response to busy working-‐lifestyles that allows users to express romanRc interest anonymously within their working network on LinkedIn. The iniRaRve has proved popular, and in turn spawned ‘Bang With Friends’ that uRlises users Facebook contacts.


hJp://lifehacker.com/5965703/the-‐science-‐of-‐storytelling-‐why-‐telling-‐a-‐story-‐is-‐the-‐most-‐powerful-‐way-‐to-‐acRvate-‐our-‐brains


The Science of Storytelling InteresRng arRcle that advocates storytelling as the most effecRve way to sell ideas by acRvaRng our brains.

“When we are being told a story things change drama5cally. Not only are the language processing parts in our brain ac5vated, but any other area in our brain that we would use when experiencing the events of the story are too”

hJp://io9.com/5982552/two-‐hobbyists-‐create-‐a-‐diy-‐prostheRc-‐hand-‐for-‐a-‐5+year+old-‐boy-‐in-‐south-‐africa

Open source prosthetic hand

A collaboraRon over the internet – between a special effects arRst from Washington and a woodworker in South Africa – to create a prostheRc hand for a five year-‐old. The resulRng product was pieced together using a 3D printer, various bits of cable, bungee cords, and repurposing rubber thimbles. The soluRon has been made open source, launching a fund raising campaign. Already, the open source ‘Robohand’ soluRon has been updated with several improvements. A great example of digital being a collaboraRve facilitator, and a lovely story.


hJp://www.clevelandart.org/artlens

Artlens Tablet applicaRon designed specifically for visitors of the Clevelend Museum of Art. The app allows users to curate their own virtual art galleries, which they can share with the gallery for other visitors to follow. The app also acts as a gallery accompaniment, in which users can explore works of art in more detail and follow tours created by other users. This is a significant step beyond recorded headset tours currently available in most major galleries. Augmented reality is used effecRvely to immerse the use in the work, explaining composiRons, meanings, and history behind major pieces.


hJp://www.meaningfulinnovaRon.philips.com/Awards-‐Summary-‐Page/Sabrina-‐Project/


Rainwater aggregation in Yemen Simple and effecRve soluRon for a major problem – Yemen regularly has water shortages and boJled water is expensive, which results in local results resorRng to polluted water sources. Long term Yemen resident Sabrina devised an innovaRve soluRon, aZer noRcing the pool shaped rooZops were perfect for collecRng water for filtraRon. Water is then accessed through pumps at street level. Although the soluRon is seemingly simple, it would have been potenRally overlooked if the problem was tackled from an outside source that did not understand the local area.

COME AGAIN SOON


Creative london inspiration_references_2013_02

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