Creative Kitchen
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WINTER Template
01
CREATIVE
Kitchen Presented by Irina Kim Sang July 20, 2011
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02 MENU SPECIALS
1. Innovative Chemistry
2. Creativity Jump
3. Creative Intelligence
4. Formula of Creativity
5. Idea, Concept, Big Idea
6. Creative Process
7. Creativity Technique 1: 5 Types of Brainstorming
8. Creativity Technique 2: Balancing 2 parts of the brain
9. Creativity Technique 3: Bisociation
10.Creativity Technique 4: Disney’s Creative Chairs
11.Creativity Technique 5: Alex Osborn’s Checklist
12.Creating Innovative Workplace
Training, CIS, Miami 2011
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TODAY
1. …Is not becoming more
creative, it’s about being
more creative…
2. …Pushes your ideas past
the edges…
3. …Helps you to identify
your creative strengths
and weaknesses…
4. …Enhances your
creative output…
Training, CIS, Miami 2011
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TODAY
http://www.youtube.com/watch?v=NugRZGDbPFU
Training, CIS, Miami 2011
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03 INNOVATION CHEMISTRY
Training, CIS, Miami 2011
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04
INNOVATION CHEMISTRY
CREATIVITY JUMP
By Edward de Bono Training, CIS, Miami 2011
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05 CREATIVE INTELLIGENCE
Innovative Development
Search for Alternatives
Decision Making
Competitive Advantage / Differentiation
Training, CIS, Miami 2011
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06 ICEBREAK
Thinking width and depth
Training, CIS, Miami 2011
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07 MY CREATIVITY FORMULA
Action
Observation
Imagination
Attitude
Simplicity
?
Training, CIS, Miami 2011
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There are no new ideas, There are NEW COMBINATIONS
08
IDEA vs. CONCEPTS
Training, CIS, Miami 2011
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There are no new ideas, There are NEW COMBINATIONS
09
IDEA vs. BIG IDEA
Training, CIS, Miami 2011
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10 CREATIVE PROCESS
Identify Objective
Filter ideas and Expand the big ones
Make a creative jump
Insure problem exposure
Justify proposal
What is the difference between artist and designer?
Training, CIS, Miami 2011
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11 CREATIVITY SPLASH
Preparation
Concentration
Maturity / Ripening
Inspiration
Evaluation
Application
Training, CIS, Miami 2011
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12
CREATIVITY TECHNIQUE # 1
Brainstorming
Brainstorming: 5 Principles
• Quantity, not quality • No criticism • Enjoy, play, entertain yourself • Adjust your point of view • Ask “What if?”
Training, CIS, Miami 2011
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13
Brainstorming Alternatives
1.1. Classic 1.2. Constructive – destructive 1.3. Individual vs. Group 1.4. Brainwriting 1.5. Mindmapping
CREATIVITY TECHNIQUE # 1
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143
Mindmapping
CREATIVITY TECHNIQUE # 1.5.
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15 Balancing 2 parts of the brain
CREATIVITY TECHNIQUE # 2
Training, CIS, Miami 2011
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16 LEFT
CREATIVITY TECHNIQUE # 2
RIGHT
1. Logically define a problem / objective
3. Pragmatically evaluate alternative solutions
4. Prepare justified plan for gaining support and inspiring others
2. Develop creative ideas and alternative solutions
5. Enthusiastically inspire others.
Training, CIS, Miami 2011
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17 Bisociation
CREATIVITY TECHNIQUE # 3
Transfer solution
Recognize existing analogy
Training, CIS, Miami 2011
Where does it Work?
Define a problem
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18
Disney Creative Chairs
CREATIVITY TECHNIQUE # 4
• Create fantasy
• Play
• Have fun
• Everything is
possible
• Do not treat
your problem
serious
Dreamer Realist Critic
• Everything is
impossible
• Budget is not
justified
• It will not work
• Too much
effort
• Develop idea
further
• Evaluate
options
• Think
strategically
Training, CIS, Miami 2011
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19 Alex Osborn’s Checklist
CREATIVITY TECHNIQUE # 5
Other uses? New ways to use as is? Other uses if modified?
Adapt? What else is like this? What other idea does this suggest? What
could I copy? Whom could I emulate?
Modify? New twist? Change meaning, color, motion, flavor, shape, form?
Other changes?
Magnify? What to add? More time? Greater frequency? Stronger? Higher?
Thicker? Heavier? Extra value? Duplicate? Multiply?
Minify? What to subtract? Smaller? Condensed? Miniature? Lower?
Shorter? Split up? Understate? Omit? Less frequent?
Substitute? Who else instead? What else instead? Other ingredient? Other
material? Other process? Other place? Other approach?
Rearrange? Interchange components? Other pattern? Other sequence?
Other layout? Change place? Change schedule?
Reverse? Transpose positive and negative? Turning backwards? Upside
out? Inside out? Reverse roles? Opposites?
Combine? Blend? Assortment? Bundle? Combine units? Training, CIS, Miami 2011
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20 CREATIVE WORKPLACE
Training, CIS, Miami 2011
Desired result of action: SIMPLE, SMART, WELL-CRAFTED work