Creative Japan
Transcript of Creative Japan
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MANGA ANIME GAMEs ART FASHION FOOD LITERATURE ARCHITECTURE DESIGN TECHNOLOGY
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C O N T E N T S
I N T R O D U C T I O N 0 3
M A N G A , A N I M E a n d G A M E S 0 4
C O N T E M P O R A R Y A R T 0 8
F A S H I O N 0 9
F O O D 1 0
L I T E R A T U R E 1 1
A R C H I T E C T U R E 1 2
D E S I G N 1 4
T E C H N O L O G Y 1 5
CONTRIBUTORS
A General Introduction to Manga, Anime and Games:Megumi Onouchi (Media Content Producer)
Manga: Tomohiko Murakami (Manga Critic)
Anime: Mayumi Ekuni-Valler (Editor)
Games: Daichi Baba (Computer Game Writer)
Art: Yumi Yamaguchi (Art Producer)
Fashion: Eriko Minamitani (Fashion Journalist)
Food: Chieko Hirano (Food Journalist)
Literature: Hiroharu Ayame (Professor, Japanese Language andLiterature, Notre Dame Seishin University)
Architecture: Hiroyuki Suzuki (Professor, History of Architecture,University of Tokyo)
Design: Masafumi Fukagawa (Curator, Kawasaki City Museum)
Technology: Kazuma Yamane (Non-fiction Writer)
Adviser to the project: Yasuki Hamano (Professor, GraduateSchool of Frontier Sciences, University of Tokyo)
Published by the Ministry of Foreign Affairs (MOFA), JapanEdited by the Embassy of Japan in the United Kingdom
The views expressed in the articles are those of thecontributors, and are not necessarily a reflection of theviews of the Japanese Government.
MOFA 2007
Printed in the UK
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All over the world, people have been focusing their
attention on contemporary Japanese culture. Since
the 1990s there has been a burst of creative
energy in the fields of manga, anime, gaming, art,
architecture, design, literature, food and fashion.
This has nowblossomed intoa Japanese contemporary
culture whose influence reverberates around the
globe and which fascinates so many people,
particularly from amongst the younger generation.
After the collapse of the bubble economy,
Japan underwent a period of economic recession
throughout the 1990s. However, in the world ofpopular culture, there was a constant flow of
enormously varied and striking images and works
from a group of Japanese creative artists. This
cultural activity developed a dynamic of its own
which enveloped not only the creators but also the
consumers, and now, even at this very moment,
is being given more overseas exposure. This
phenomenon of recent years, which is in sharp
contrast to the former exotic images of Japan as theland of Mt. Fuji, geisha and kabuki, is stimulating
the formation of a new image of Japanese culture.
But let us look more closely at the historical
background that gave rise to the perception among
young people of contemporary Japanese culture
as cool. The truth is that subcultures have often
arisen during the significant periods in Japanese
history. As they matured, they went on to form a
complex multi-layered culture. For instance, the
tea ceremony became fashionable in the Azuchi-
Momoyama period (1568-1600), while ukiyo-e
prints were popular in the Edo period (1600-1867).
These tangible and intangible cultural treasures
were stored up as assets which, through being
passed on to subsequent generations, have
blossomed again in contemporary culture.So what are the elements that constitute
contemporary Japanese culture? Japan certainly
absorbed culture from mainland Asia in ancient
and mediaeval times. In modern times Japan
absorbed culture from the West, and in the
post-WWII era particularly from the USA. But
we see our contemporary culture not only as
absorbing elements from other cultures but
also as interpreting them from a uniqueperspective, then re-shaping them into a new
style and fusing them with something completely
different. It is a culture in which the old and the
new co-exist, one that appeals to the general
population and that anyone can enjoy.
And what about the character of the people
who give form to Japanese culture? We were
brought up surrounded by beautiful natural scenery
and landscapes and from olden times have honed a
sharp appreciation of beauty. We approach the
creation of objects with a love for their beauty and,
with a long tradition of diligence and dedication, go
about the task of creation with an uncompromising
stance: while striving for simplicity and the
eradication of the superfluous, we do not neglect
attention to the tiniest detail. At the root of thisapproach lies a spirit of harmony which is evident in
our philosophy of co-existence with nature.
It is impossible to fully convey here the magic
of contemporary Japanese culture, which draws on
a creative tradition with unbroken links to the past.
However, we offer this brochure in the hope that
it will enable people from other parts of the world
to gain a greater understanding and appreciation of
Japanese contemporary culture.
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Photo credits from left: Hiroshi Ueda JAXA/ISAS Fashion Strategy Forum,
HISUI 2007 s/s collection LOUIS VUITTON/JIMMY COHRSSEN Photo by Hidetoyo
Sasaki From right: Kyoto Kitcho LOUIS VUITTON/JIMMY COHRSSEN
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Nowadays, the term manga is used worldwide to
refer to Japanese cartoons, as distinct from American
comics or French bandes dessines. Likewise, the
term anime refers to Japan-produced animation
as opposed to Disney cartoons or animation
produced elsewhere. The 1990s saw the Japanese
animated films AKIRA and Ghost in the Shell become
popular among young people in North America,
Europe and Asia, but it was also a period during
which children and young people began to perceive
Japanese pop culture as cool. In 2003, Spirited
Away, directed by Hayao Miyazaki, won an Academy
Award for best animated feature film. Moreover,
Pokmon, the animated TV programme immensely
popular among children, was shown in over 68countries around the world, further enhancing its
appeal. In consequence,the Pokmonmarket grew to
3 trillion yen in size (about US$250 billion), of
which 2 trillion yen was from overseas sales.
The Japanese manufacturer Nintendo became
a byword for home game machines, while
shipments of the PlayStation and PS2, made
by Sony Computer Entertainment, reached
100 million unitseach. Japanese pop culture,which includes manga, anime and games, and
the market for them, clearly has the power to
transcend national borders, languages and
religious differences.
The foundations of modern Japanese manga and
anime were first laid in 1959, with the
simultaneous publication of such comics for young
people as Shukan Sh onen Magajin (Boys Weekly)
and Shukan Shonen Sand e (Boys Sunday Weekly),
and then in 1963 with the commencement of TV
broadcasting of productions such as the animated
series Tetsuwan Atom (Astro Boy)by the cartoonist
Osamu Tezuka and Tetsujin 28-go (Gigantor),
which was based on an original script by cartoonist
Mitsuteru Yokoyama. Since then, the intimate
relationship between manga and anime has
continued, and even today over 60% of the
animated cartoons produced are based on manga,
with the cartoonists, manga publishers, animationproduction companies and the TV stations all in
commercial partnership.
A GENERAL INTRODUCTION TO
1987AkiraCommittee
A worldwide movement Manga for everyone
TEZUKAPRODUCTIONS
2001Nibariki
-GNDDTM
ShirowMasam
une-ProductionI.G/KODANSHA
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Top right, Tetsuwan Atom (Astro Boy); Above, Sen to Chihiro
no Kamikakushi (Spirited Away)and Ghost in the Shell: Stand
Alone Complex(TV series). Bottom right, AKIRA
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In the 1980s, adults started to show an interest
in manga and anime, which until then had been for
children, leading to the launch of manga magazines
for male adults. Similarly, a number of womens
magazines were also launched in the 1970s and
1980s, adding to the series of girls comics such asMargaretand Shojo Komikku(Girls Comics). The
market then underwent further
subdivision into targeted categories,
from infants to small children, girls,
teenagers, businessmen, young
women and housewives, each of
them being offered a full line-up of
magazines and products.
In the animation market, creations such as Space
Battleship Yamatoand Mobile Suit Gundam
appeared in the 1970s and evolved into a variety
of forms, from TV animation to film, music andcharacter-based products. This then led to the
establishment of a market for toys given away as
freebies with candy and plastic versions of
favourite characters. Then in 1983, with the
coming to market of the first home game machines,
games themselves started to generate their own
manga, anime, card game and character-product
spin-offs in a kind of media cross-fertilisation.A plastic Pokmon
character
Media cross-fertilisation
Manga-related publishing of various kinds
currently accounts for roughly 40% of the total
Japanese publishing market. Manga are frequently
used as original scripts not only for anime but also
novels and TV dramas, and they often form the
nucleus of media content. Since the 19th century,European and American satirical magazines, with
their simple humour, and action films have been
among the influences on manga. However, Osamu
Tezuka, who made his debut in 1946, launched a
style identifiable as modern Japanese. He drew
complex stories that hinted at Disney animation,
Hollywood movies and Russian literature, in which
the characters suffer and feel anger, and which
sometimes end in tragedy, thereby transforming
manga from simple entertainment into a
thematically and artistically expressive medium.
From the 60s to the 70s, manga magazines
saw explosive growth in the market, becoming
another mass medium, with issue circulations
running into the millions. The themes they tackled
tracked the troubles of youth as the postwar
baby boomers were growing up, and through
this interaction a varied genre came into being
to respond to the wide variety of readers tastes,ranging from mysteries, fantasies,
sports and human drama to history,
politics and economics.
The complexity of manga stories
is further bolstered by the originality
of the characters. Dragon Ball(by
Akira Toriyama), which achieved
global popularity, is a boys story
of personal growth, as successivegenerations seek to gain strength in
the world. The key theme is the
process of growth. Ranma 1/2
(by Rumiko
Takahashi), in which
the protagonist
changes sex on
contact with water,
refers to confusion
about gender. In the
cyberpunk science
fiction AKIRA (by
Katsuhiro Otomo)
and in Monster
(by Naoki Urasawa),
a psychological-
suspense series set
in Germany after the
collapse of the Berlin Wall, straight entertainmentco-exists with an artistic essence. In fact, there are
many manga which appeal to a wide audience
and which rival literature and film in their
breadth. Avant-garde manga that appeared
in the 60s, as well as the girls comics of the
70s that mirrored the inner life of girls going
through puberty, drew the attention of
contemporary intellectuals and artists.
In Japan today, manga is now ageneralised genre with an expressiveness
that has permeated throughout society.
M A N G A
Dragon Ball
Monster
Neon Genesis Evangelion directed by Hideaki Anno
1984byBIRDSTUDIO/SHUEISHAInc.
2002NaokiURASAWA,StudioNuts.FirstpublishedbyShogakukanInc.in
Japanas"MONSTER".
GAINAX,khara/ProjectEva.
NintendoCreaturesGAMEFREAKTVTokyoSh
oProJRKikakuPokmon
Ranma 1/2 Rumiko Takahashi/Shogakukan
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A classic example of this trend would be the Pokmon
characters painted onto an aircraft fuselage. Visitors
from all over the world started flocking to Akihabara
in Tokyo to visit this shrine to the Japanese pop culture
market. The Tokyo International Anime Fair, which
is held there every March, sees 100,000 visitors
annually including overseas business customers.
Japanese domestic manga account for 28%
of the total number of magazines published
domestically, or 18% of sales. Revenues that the
Japanese anime industry receives from TV, film, DVD
and Internet media run to about 250 billion yen
annually. In addition, the retail market for character
goods based on the characters in manga and anime
has reached 1.61 trillion yen. The ripple effect it hascaused is enormous: it is said that 60% of animation
broadcast on TV worldwide is Japanese. Meanwhile,
the domestic hardware and software home game
market combined totals 400 billion yen, while about
1 trillion yen in games are exported.
The impact of Japanese pop culture on the world is
not confined just to the economy, the industry or
the consumer markets. An even greater influence is
exerted on the culture of its fans, the otaku(geeks
or nerds, originally a term used to describe young
people who stayed
indoors reading comics or
devoting their time to non-sporting hobbies), the
comic market organisers and the fans who dress up
in the costumes of their favourite characters. Fans
passionate about manga and anime (the otaku)
who emerged in the 1970s moved on from a
specialised consumer culture collecting comics,
animation software, music software and character
goods to the formation of a fully-fledged
community. In the manga field, amateur artists
started to organise enthusiasts buy-and-sell events
on a nationwide scale. The most representative of
From bags to buses, Hello Kitty
is a typical example of a
kawaii product
Expanding markets
It is impossible to discuss Japanese anime
without mentioning Hayao Miyazaki, Katsuhiro
Otomo and Mamoru Oshii. These three were head
and shoulders above their contemporaries in the
1980s and have been pioneers at the forefront of
the animation world ever since. Miyazaki, while
adopting the theme of living in harmony with
nature, as exemplified by such films as MyNeighbour Totoro(1988) and Princess Mononoke
(1997), ultimately appeals to all generations
through his use of expressive techniques which
are replete with all the thrills of an action movie.
Otomos AKIRA (1987), well-known for its intricate
storylines, not only instigated a revolution in the
contemporary domestic animation world for his
complex plots and dynamism but also achieved
massive popularity overseas. And Oshii, whose
Ghost in the Shell(the cinema version was
released in 1995) had an influence on the
Wachowski brothers film The Matrix, is a
one-of-a-kind animator who brings out the
pathology and conflict of a human society setin the near future.
Japanese anime are produced in large
quantities, just as manga are, and for this reason
there is plenty of scope for varied content and the
freedom to decide what goes in them. This
means that many anime strongly reflect the
personality of the director. The depth of character
of the participants, which is on a par with films
and TV dramas featuring real actors and actresses,the dramatic quality of the stories and the artistic
heights of the screenplay had already begun to
sprout shoots in the 1960s, when modern anime
techniques were evolving. These traits have
continued unbroken to the present. As
demonstrated by anime such as Hokuto no Ken
(Fist of the North Star, TV series 1984-1988),
the source for many trendy quotable lines, Sailor
Moon (TV series 1992-1997), the anime about
a beautiful girl which started the kosupure
(costume play) dress-up boom, and Neon
Genesis Evangelion(the first cinema version was
released in 1997), which had a cult following
among young people because of its complicatedstorylines and technical jargon, anime frequently
give rise to social phenomena which resonate in
harmony with contemporary Japanese society.
A N I M E
Ghost in the Shell1995 Shirow Masamune/KODANSHABANDAI VISUALMANGA ENTERTAINMENT
Neon Genesis EvangelionGAINAXkhara/ProjectEva.
TAF2006
1976,2007
SANRIOCO.,LTD.
The Tokyo International Anime Fair
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this trend, the comic market, started such an
event in 1975 and it is currently held twice a year.
It is now the biggest indoor pay-to-enter event in
the world, with an average of 400,000 visitors
every time.
Among the worshippers of Japanese pop culture,whose numbers now total in the millions around
the world, the word kawaii(cute) has become
common. It is a highly complimentary term to
describe cuteness as used by young Japanese
women for such characters as the Hello Kittyseries.
Young animators in Europe, the USA and Asia aim
to incorporate Japanese-style animation into their
work, while in Japan new businesses are
emerging, such as one based on mobile phone
mail messages incorporating pictographs, derived
from keyboard punctuation characters, created by
Japanese high school girls. Thus, pop culture
emanating from Japan appears to be changing the
ways in which humans entertain themselves and
communicate on a global scale. It is effectively
becoming a common global culture.
It is sometimes said that the Japanese culture of
manga, anime and games is simply a continuation
of a tradition
beginning
with religious
illustrated
scrolls such asthe Choju
Jinbutsu Giga
(Scrolls of
Frolicking
Animals and
Humans) drawn in the 12th century and the ukiyo-e
(woodblock prints) of the Edo period. However, the
immediate roots of Japanese pop culture can be
traced to the importation of overseas comics andanimation after the period of modernisation in the
late 19th century onwards, and particularly the
period of the industrialisation of the anime and
manga industry under the influence of the USA
after WWII. This fact shows that cultures which
transcend borders, languages and religions are the
embodiment of a universal trend born out of
contact with foreign cultures, much as globally
influential impressionist art gained great inspirationfrom Japanese ukiyo-e.
From the 1960s, Japanese pop culture developed
against the background of a society with mass
media and mass production and consumption
markets. Subsequently, it evolved further with the
second generation of post-war baby boomers and
beyond, thanks among other things to digital
communication technology such as the Internet.
We are now witnessing a transformation ofJapanese pop culture into the next generation of
global mass culture. The supporters of Japanese
pop culture will be children and young people
from all over the world.
Nintendos launch of the Nintendo Entertainment
System (NES; known as Family Computer, orFamicon, in Japan) in 1983 planted the seeds of
success for Japans gaming industry. The consoles
superior performance and ease of use resulted in
almost 63 million shipments worldwide. This era
also laid the foundations for such genres as
action games (Nintendos Super Mario Bros, for
the NES) and role-playing games (RPGs, including
Dragon Questdeveloped by Enix, now Square
Enix). The 1990 release of the Super Nintendo
Entertainment System (Super Famicon in Japan)
sustained the momentum, spurring the creation
of a wide range of gaming software.
The generation that grew up with these
consoles formed the next wave of developers.
Active in the early 1990s, they created the
PlayStation with its high-quality graphics and
enhanced processing power. They also focused on
new genres such as 3D fighting games and
rhythm action games. Japanese gaming software
became popular in other countries because of its
attractive characters (reflecting the impact of
manga and
anime), the
sweep of its
virtual worlds and
its appeal to abroad array of
gamers, from
beginners to
serious players.
Starting with
Nintendos Game
Boy (1989),
portable gaming
consoles for
children represent
another major
trend. Nintendos Pokmonsoftware released for
the Game Boy in 1996 was a huge hit, winning
childrens hearts because it allowed them to
raise and swap their own monsters. Together,
domestic shipments and exports of Japanese
gaming software exceed a combined 200 million
titles annually. The release of next-generation
consoles such as Nintendos Wii and Sony
Computer Entertainments PlayStation3 in 2006
buoyed shipments in Japan and overseas.
Portable consoles
such as the
Nintendo DS and
the PlayStation
Portable (PSP)also remain
very popular.
G A M E S
Choju Jinbutsu Giga (Scrolls of Frolicking
Animals and Humans)
Nintendo's Wii Sports
Global mass culture
Kozanji
CourtesyofSONYCOMPUTERENTERTAINMENTINC.
2007NINTENDO.TM
Alpine Racer 3for PlayStation2 (top)and Formula One Championship Edition
for PlayStation3
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The foreign view of Japanese art has
tended to focus on traditional aspects,
as represented by Japonisme. However,
exhibits at the Venice Biennale Aperto 1998
by artists including Tatsuo Miyajima and
Yasumasa Morimura have spurred interest
in contemporary Japanese art as well.
Takashi Murakami has exerted a major
impact on the USA and European art scenes
with his concept of Superflat, developed
from Japans pop culture. He has produced
exhibitions featuring notonly his own works but also
those of Japanese artists from
the late 19th century
to the present day and
incorporating manga, anime,
shokugan(Japanese
giveaway candy toys) and
fashion. While stretching the
boundaries of art in this way,
he has expanded into
producing marketable works.
Japans contemporary art
scene encompasses a broad range of artists
working in different media. They include
pop-culture figures Takashi Murakami and
Yoshitomo Nara, photographer Hiroshi
Sugimoto and painter Hiroshi Senju, whose
works deal with seasonal change in the
natural world and the artists own
sensibilities, and Tatsuo Miyajima and
Yasumasa Morimura, who make
seemingly casual yet clever use of the
latest technology.
Pop artist Yoshitomo Nara has been
active mainly in Europe. Exploring the
Japanese concept of kawaii(cute), his
internationally acclaimed works enjoy
an established reputation. He is knownfor his idiosyncratic treatments of young
girls with distinctive facial expressions
highlighted by slanted eyes.
Painter Hiroshi Senju uses traditional Japanese techniques
(blurring, gradation, blending) to portray the changing seasons
as reflected in Japans natural environment. His Waterfall
series won the Venice Biennale Award of Excellence in 1995.
In 2002 he completed a six-year project to paint 77 sliding
panels for eight rooms in Daitokuji-Jukoin-Betsuin Temple in
Shizuoka Prefecture.Tan Tan Bo, 2001 (acrylic on canvas mounted on board, 3600 x 5400 x 67mm)2001 Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved. Courtesy of Tomio Koyama Gallery.
Takashi Murakami
Hiroshi Sugimoto
Hiroshi Senju
Yoshitomo Nara
Falling Colour, 2005, and a fusumapainting at Daitokuji-Jukoin-Betsuin Temple
The little star dweller, 2006 (acrylic on canvas, 2280 x 1820mm)
Al. Ringling, Baraboo, 1995 and Hyena-Jackal-Vulture, 1976 (gelatin silver print)Hiroshi Sugimoto / Courtesy of Gallery Koyanagi
2006YoshitomoNara
Hiroshi Sugimoto is known for works exploring natural light and
the passage of time, such as Seascapes(images of sea horizons
around the world) and Theaters(extremely long-exposure
images captured by opening the cameras shutter as a moviebegins and closing it as it ends). He has recently produced
fusions of photography with collections of old fine art.
Nacasa&Partners
0 8
And then, and then and then and then and
then / Cream, 2006 (acrylic on canvas
mounted on board, 1000 x 1000 x 50mm)
Courtesy of Galerie Emmanuel Perrotin, Paris & Miami2006 Takashi Murakami/Kaikai Kiki Co., Ltd. All
Rights Reserved.
Takashi Murakami developed the style known as
Superflat. Characterised by traditional Japanese art s lack
of depth the works are flat, ignoring Western perspective
techniques Superflat is two-dimensional and planar,
drawing on styles common to contemporary anime and
manga. Superflat works exhibit values and concepts very
different from those in Western art history. Murakami
believes childishness, amateurism and the relativelysmall postwar income disparities in Japanese society have
been sources of creativity in Japans contemporary art scene.
He is also known for his collaboration with luxury fashion
house Louis Vuitton.
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Tokyo fashion is about young people. It isnt a
luxury business, as it is in the USA and Europe.
Luxury articles dont give status. It's the young
people strolling in the streets who decide what
appeals to them, and this trend then spreads
among their like-minded peers. This youth-driven
phenomenon is similar to how Mods and Punks
created their own fashion in the London of the
60s and 70s. The difference is that young Tokyo
trend-setters are not people angry at society, like
the Punks, or people who use a style of clothing
as a means of protest. In Tokyo, the girls want
whats kawaii (cute), and both the boys and the
girls want clothes that will make them the focus
of others attention.
In his LEmpire des Signes(1970), Roland
Barthes wrote that Tokyo is a city with an empty
centre of signs without meaning. Likewise, Tokyo
fashion isnt about meaning. The girls treat Louis
Vuitton bags as they would a Samantha Thavasa bag
(an inexpensive domestic brand), because both
seem very kawaii to them. When they tire of them,
they move on to a new cute brand.
This is why Western designers are astonished
when they visit Tokyo. Wearing fashionable or
trendy clothes doesnt mean being rich or successful
in Japan. Its not about prestige but about being
young, free and sometimes innocent. In this
market, theres no need to design clothes for
mature and wealthy tastes. Foreign designers are
overwhelmed by the freedom. Leading Tokyo
brands like Undercover, Green, Mintdesigns and A
Bathing Ape arent about prestige and class: they
just want to make things young people will go for.
Rei Kawakubo of Comme des Garons said in
the early 80s that to create something new is to
be youthful. Her brand faced barriers in the USA
and Europe at the time because European critics
commented that Comme
would not suit mature
women. Now the
brand is coming to
be acknowledged
as a statement of
Tokyo fashion.
http://www.style-arena.jp/
1 2 4 53
Tokyo Street Style1 + 2. Autumn and Winter
2007/08 Collection
from UndercoverUNDERCOVER
3. Tokyo Collection Week
Spring 2007Fashion Strategy Forum, HISUI 2007
s/s collection
4 + 5. Autumn and Winter
2007/08 Collection
by MintdesignsMINTDESIGNS
6. Collections from
A Bathing ApeJapanFashionAssociation
6
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Japanese cuisine is based on the enjoyment of a
richly varied table offering a nutritional balance
through a range of seasonal offerings. In doing so
it reflects the Japanese peoples discriminating
approach to taste and ingredients and their
readiness to explore the unfamiliar. While
continuing to value their national cuisine, Japanese
households also create local versions of foreign
dishes: a homemaker will often prepare curry one
day followed by pasta the next. The Japanese have
an insatiable interest in food. Cookery experts and
chefs will introduce recipes in the media, only to
see suburban kitchens using them on the same day.
Japanese also enjoy a wide range of cuisines
outside the home. Japanese cuisine alone offers
many popular alternatives, from high-class ryotei
(where parties dine in
private rooms) and
less-formal kappo
establishments
(modern restaurants
where the chefprepares dishes facing
his customers across a counter) to specialist
restaurants offering sushi, soba noodles, yakitori
(skewered chicken with vegetables) and tempura
(deep fried batter-dipped seafood and vegetables)
and casual izakaya(Japanese pubs serving food to
accompany a range of beverages). In Japan it is not
unusual for kaiseki-ryori(fine cuisine served mainly
at ryoteiusing fresh seasonal ingredients cooked tohighlight the original flavours and textures) to feature
European ingredients and tableware, or for one
izakayacustomer to order a glass of champagne
while another drinks shochu (a traditional distilled
spirit). Combining the pursuit of flavour with health
considerations and a range of foreign table cultures,
Japanese cuisine is an increasingly appealing
palliative for jaded contemporary taste buds.
Japanese cuisine involves the elegant
presentation of delicate flavours and
textures created from a refined
sense of taste and varied seasonal
ingredients. Using the maximising of
awareness of seasonal elements as an
art form, traditional Japanese cuisine issensitive to even the subtle differences in taste between early and
late spring. Serving dishes also play an important role. Changing
with the seasons, they afford the cultured pleasure of choosing, for
example, a flower pattern to reflect a sense of enjoyment from
tableware used only in the flowers blooming season.
These characteristics trace their roots to the honzen-ryori(foods
served in utensils on a legged tray) developed by the warrior class
during the Muromachi Period (1333-1568) and the kaiseki-ryo ri
for the tea ceremony, formalised by tea master Sen no Rikyu in
the Azuchi-Momoyama Period (1568-1600). Underlying them is theconcept of gratitude to the meals preparer and the living things
that compose it. Japanese express this by saying Itadakimasu
(I humbly receive this food) before beginning a meal.
Kunio TokuokaExecutive chef and proprietor ofthe Arashiyama Kitcho
restaurant, Kunio Tokuoka is
Kyotos foremost exponent of
traditional Japanese cuisine,
who adds a contemporary twist
to tradition. He was feted in
2004 and 2006 at Turins Salone
Internazionale del Gusto food
and wine fair in Italy.
Harumi KuriharaCookery expert Harumi
Kurihara is extremelypopular with all age groups.
In 2005 she became the first
Japanese to win Best
Cookbook of the Year (for
Harumi's Japanese Cooking,
right) at the 2004 Gourmand
World Cookbook Awards.
Nobu MatsuhisaNobu Matsuhisa is executive
chef and proprietor of the Nobu,
Matsuhisa and Ubon creative
Japanese restaurants around
the world. He pioneered the
globally popular modern
Japanese cuisine.
Contemporary Chefs
Contemporary cuisine
Beautifully presented chakaiseki meal
Modern Japanese cuisine
Kaisekihors doeuvre
Ryotei
TraditionalJapanese
Cuisine
QuadrillePublishingLtd
CourtesyofNoburestaurants
PublishedbyConranOctopus,London
KyotoShimbun
KyotoKitcho
Kodansha
KyotoKitcho
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Modern Japanese literature used to bedivided into two broad genres: the pure
art for arts sake; and the popular easily
accessible works with an emphasis on
entertainment. Into the pure category
fell conceptual works dealing with politics
and ideology or refined aesthetics, such
as those by Junichiro Tanizaki and Yasunari
Kawabata. Their globally renowned
novels often express a Japanese sense ofbeauty based on the notion, from
mediaeval times, of life as being transient
and evanescent.
However, the pure/popular distinction
started to break down in the latter half of
the 20th century, and today it is virtually
impossible to place a novel firmly in one
genre or another. The classifications of theliterary world seem to mirror the vague
divisions between high culture and
sub-culture evident elsewhere in
contemporary culture. This trend is also
discernible in novelistic techniques, as
pure literature adopts devices such as
fantasy, fable and science fiction that would
once have been almost inconceivable in
this genre. In addition, globalisation hascaught up with Japans literary scene,
giving rise to a large number of novels
that either do not emphasise or transcend
the traditional lyric qualities of Japanese
literature. These developments suggest that
Japanese literature has for the first time
taken on a global flavour.
Globalisation can undermine identity, resulting in a sense
of emptiness and loss. Haruki Murakamis novels, written in
a dry style, portray this kind of contemporary society.
Murakami was at university during the student activism of
the late 1960s, and so is familiar with the succeeding period
during which spiritual emptiness was pervasive. His works,
which sometimes draw on the techniques of fable and science
fiction, portray the difficulty of finding satisfaction in the
business of living and the consequent need for kindness.
Amongst his main works are Norwegian Wood(1987), The
Wind-up Bird Chronicle(1994) and Kafka on the Shore(2002).
Natsuo Kirino,
who won an
international
reputation with
OUT(1997), writes
in a broad range of
genre-transcending areas. Recent
works include Grotesque(2003).
Natsuo Kirino
PortraitMakoto Watanabe
Miyuki Miyabe is
a popular science
fiction, mystery
and period
novelist. Released
in 2001, Mohohan
(The Copycat) is a
major mystery work with a
meticulously crafted plot treatingvarious aspects of contemporary life.
Other works include Crossfire(1998)
and Shadow Family(2001).
Yoko Ogawas
novels typically deal
with everyday life.
However, she struck
out in her own
direction with her
2004 masterpiece
The Professors
Favourite Formula(translation of
Japanese title; to be published in
English by the end of 2007), Japans
first literary work fusing literature with
mathematics.
Yoko Ogawa
Miyuki Miyabe
HarukiMurakami
Examples of Murakamis
books translated into
foreign languages
Courtesy of The Japan Foundation
Portrait Marion Ettlinger
La Formule prfre du
professeurActes Sud 2005
Portrait
Masaaki Toyoura
PublishedbyKodanshaInternational
PublishedbyActesSud
PublishedbyKod
anshaInternational
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Traditional Japanese architecture is characterised
by wooden single-storey structures. Lacking a
tradition of cave dwellings and stone walls, it was
natural for the nation to develop this style. The
traditional structure has not changed during
recorded history, remaining intact after Buddhist
architecture entered Japan from China and the
Korean Peninsula in the mid-6th century. Even
shrine architecture widely regarded as having
been stimulated by Buddhist architecture retains
the typical wooden single-storey structure.
Wooden construction basically combines posts
and beams. If a large building is involved, the
structure spreads on its horizontal axis by joining
single-storey rooms. Although a massive structure
is typically dark inside and is thus not always suitedto some human activities, Japanese architectural
methods cleverly allow light and breeze to
penetrate: by opening to the outside, they link a
buildings interior with its garden.
Japanese architecture is also characterised by
large, imposing roofs. This is because a Japanese
buildings horizontal axis and low profile make the
roof the only indicator of its presence. Although
crowning imposing buildings with suitablyimpressive roofs is widespread across Asia, the trend
developed in Japan not because of climate (high
temperatures and humidity) but to represent a
buildings existence symbolically.
Japanese dwellings were basically single-storey
until the mid-19th century, when the influence
of Western architecture saw Japanese start to live
in two-storey and taller houses. This change also
spurred architects to emphasize faades. The
modern architectural movement in early-20th
century Europe turned a new spotlight on Japanese
architecture and its horizontal focus. European
architecture had traditionally stressed the verticalaxis through faades, but modernism marked the
beginning of a twin vertical/horizontal
development. Japans horizontal axis was an
awakening for the West.
The world thus rediscovered traditional Japanese
architecture and its horizontal axis. One of the
20th centurys most significant architects, Kenzo
Tange (1913-2005), combined traditional Japanese
architecture with modernism, using a traditional
composition of columns and beams as i f creating
an abstract painting. His designs brought Japanese
architectures aversion to room divisions directly into
modern architecture. Successors such as Fumihiko
Maki, Arata Isozaki, Kisho Kurokawa and Yoshio
Taniguchi designed buildings using horizontal and
vertical axes as simple geometrical structural
elements, thus fusing traditional Japanese withmodern architecture. Today the succeeding
generation of Toyo Ito and Tadao Ando continues
to take Japanese architecture in new directions.
Having worked for Kikutake
Architects (the firm of Kiyonori
Kikutake, a key figure in Japans
avant-garde Metabolist
movement), Toyo Ito then
established his own office (Toyo
Ito & Associates). Pursuing soft, translucentdesigns, his vision is best expressed in the Sendai
Mdiathque (Miyagi, Japan), the TODs
OMOTESANDO Building (Tokyo) and the Cognac-Jay
Hospital (Paris). Combining the column-and-
crossbeam structure that is part of the Japanese
tradition and the basis of modernist architecture
with floating tube-steel lattice columns, his
structures have won critical acclaim.
Itsukushima Shrine, Miyajima, Hiroshima
Sendai Mdiathque, Miyagi, 2001, by Toyo Ito
ContemporaryJapanese Architects
Toyo Ito
TOD'S OMOTESANDO Building, Tokyo, 1997 Nacasa & Partners
ToyoIto&Associates,Architects
JNTO
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Tadao Ando is an indomitable figure. Lacking formal
training, he began making designs while working as a
boxer. He went on to establish a successful practice and
to teach architecture at the University of Tokyo. Fusing
walls and the concrete that is modern architectures basic element with
Japanese architecture, his structures can be seen in many countries. In Japan,
his Naoshima Contemporary Art Museum complex (Naoshima Island, Kagawa,
Japan) and Omotesando Hills (Tokyo) attract many visitors. Invoking traditional
Japanese architectural methods in contemporary guise, Tadao Ando is now
one of Japans leading
architects, succeeding
Kenzo Tange.
Jun Aoki is the leading exponent of the practical fusion of
avant-garde with commercial architecture. Although his
predecessors (Toyo Ito, Tadao Ando) created wonderful
commercial structures, Jun Aokis designs brought
modernist expression into commercial architecture from the outset. His LouisVuitton stores in New York and Tokyos Omotesando district showed
contemporary Japanese architecture can design structures in all genres. His
Aomori Museum of Art
(Aomori, Japan) offers
a vision of how the
architecture of the
future should be
expressed in public
structures.
Cosmopolitan Shigeru Banstudied his art in New
York. Using environment-
friendly recycled
cardboard paper tubes,
his innovative designs for relief housing for victims of the
1995 Great Hanshin Earthquake and for
the UNHCR (the UN Refugee Agency)
were acclaimed for harmonising with 21st-century concerns.
He has since enhanced his reputation with structuressuch as the Centre Pompidou-Metz (France) and the Nomadic Museum (New
York). His work shows the path Japanese architecture needs to take as it
reaches out to the world.
Tadao Ando
Shigeru Ban
Jun Aoki
Kazuyo Se jima + Ryue Nishizawa / SANAA
Langen Foundation, Raketenstation Hombroich, Neuss, Germany, 2004Courtesy of Langen Foundation photo: Tomas Riehle/artur, 2004
Formerly with Toyo Ito & Associates, SANAA principal
Kazuyo Sejima combines traditional and modern
aspects of Japanese architecture. Her recent designs
such as the 21st Century Museum of ContemporaryArt (Kanazawa, Japan), Onishi Hall (Gunma, Japan) and Bairin no Ie
(Plum Grove House, Tokyo) achieve the limits of freedom and
translucency for which architecture strives.
Kazuyo Sejima and her young colleague Ryue
Nishizawa are seen as important figures in the
future of Japanese architecture.
21st Century Museum of
Contemporary Art,
Ishikawa, 2004SANAA
Japan Pavillion,
EXPO 2000,
Hanover, GermanyHIROYUKI HIRAI
Louis Vuitton OMOTESANDO,
Tokyo, 2004 (left) and
Aomori Museum of Art, 2006LOUIS VUITTON/DAICI ANO
Aomori Museumof Art
YoshiakiTsutsui
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Japans product design has always closely
mirrored current issues. An example is the nationsincreasing environmental awareness and ageing
population, factors that have to be taken into
consideration in any account of contemporary
Japanese society. This broad social backdrop to
the field of design has given rise to the
paradigms of universal design, which seeks to
make products as widely usable as possible, and
ecological design incorporating environmental
concerns. Japanese design is also characterisedby whether products are kawaii (cute),
emphasising their softness and gentleness.
This trend can be seen in a wide range of
products in recent years, from notepads to cars.
These products owe their existence to a
combination of technological revolution progress
in digital technology and the fusion of this with
traditional analogue technology and the
distinctive Japanese approach to craft, involving
attention to detail, discrimination in selection of
materials, the pursuit of functionality and
efficiency, and conceptual flexibility. These factors
have combined to produce refined designs that
consider both the people using them and the
natural environment.
One influence on modern Japanese design was
the Mingei(Folk Crafts) Movement as espoused
by philosopher Muneyoshi Yanagi in the 1920s.
The movement emphasised the pursuit of
practical beauty as well as the universal appeal
of everyday craftwork design. Moreover, its
impact was not confined to Japan. For example,
British potter Bernard Leach was greatly
influenced by the movement. After studyingunder pottery master Shigekichi Urano, he set
up the Leach Pottery in 1920 in St. Ives, Cornwall,
UK, with Japanese potter Shoji Hamada. The Leach
Pottery is currently being restored.
Beauty and universality-Mingei
1 4
From left, Humidifier (PLUS MINUS ZERO CO., LTD.) by Naoto Fukasawa
(Photo by Hidetoyo Sasaki) ; Lamp (ToFU) by Tokujin Yoshioka; tea set (Boga) by
Kana Tsukamoto and Doughnut Table by Naoko Hirota
Naoto
Fukasawa
Tokujin
YoshiokaDiscovering new sides
to an objects function,
while taking into account
both cost and ease of
manufacture, are the
essence of Naoko Hirotas product
design. Her empathic sensibilities
are ever present across a widerange of objects, from fashion
accessories to furniture.
Naoko
Hirota
Kana Tsukamoto is
highly acclaimed for her
Bitowalacquerware, which
combines traditional
Japanese lacquer
skills with novel
design techniques. Her work
reveals an original approach
to materials.
Kana
TsukamotoNaoto Fukasawa is
known for his simple,
easy-to-use designs
that cleverly anticipate the users needs and
integrate with the living space. They include the
0 (plusminuszero) brand of household electrical
appliances and a
wall-mounted CD player
for Muji.
Enjoying an international
reputation for originality,
Tokujin
Yoshioka has
released a number of
experimental designs, including
the Media Skin mobile phone
using soft materials toassimilate the phone to the
human body, as well as the
Boing and ToFU interior collections.
Media Skin, left, and PANE chair, above
Naoca Double Zip, left, and
Laptop Table, above
Containers (Bitowa), above,
and Chazutsu (tea-leaf containers)
treated with urushi (Japanese
lacquer), left, manufactured by
Wajima Kirimoto
HIROSHI SUMATA
Electronic Calculator, above,
and headphones for
Portable MD Player (PLUS
MINUS ZERO CO., LTD.), right
Photo by Hidetoyo Sasaki (both)
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