“Target the audience you’re missing”

The Global Opt-in Premium Advertising Network

CREATIVE LEADERSHIP

Project n 3: Internship company problematic

Who is Mediafed?

• Global leader in RSS advertising

• Work with over 80% of worlds premium publishers

• Provide an ‘Opt-in’ premium advertising network

• Clients include all the major global brands

RSS Monthly Reach

GLOBAL: 200 million RSS users 2 billion RSS Impressions

Mediafed’s presence

Europe: 50 million RSS users300 million RSS Impressions

Creative leadership

Story:

• Marketing budget is the first budget restricted during crisis in a company

• Sellers are doing less sales

• Motivation drop down

• Waste of money

Creative leadership

Threats:

– Objectives are not reach

– More pressure

– Less money

– Bad atmosphere

How to stimulate sales in a crisis times?

Problematic

How to stimulate sales in a crisis times?

Solutions

– Give objectives with premium

– Organized business games

– Organized team building

– Encouragement, valorization

Give objectives with premium

• With objectives, employees will focus on it and do their best to reach it.

• Premium– Personal motivation for the employee

– Good thankfulness

– Motivation to do more and more

Organized business game

• Business game will bring:

– Competition

– Stimulation

– Challenge

– And sales will rise

– Allow to get off the daily routine

Team building

• Bring challenges

• Create memories

• Make the best cohesion

• Avoid getting bored at work

• Enable to know your team outside the office

Valorization

• Valorization is the best thing for the well being of employees

• Give responsibilities allow employees to feel involve in the success of their company

• Gratitude:– Avoid employees to get bored

– Personal recognitions is really important

– Stimulate motivation to work well for the company

Conclusion

• To stimulate sales in a crisis times, the best things to do are:

• Bring cohesion in your team

• Involve employees in decision making

• Give personal recognition

• Organized event out of the office