Creative intelligence
description
Transcript of Creative intelligence
![Page 1: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/1.jpg)
creative intelligence
![Page 2: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/2.jpg)
hypothesis
![Page 3: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/3.jpg)
hypothesis
We all possess creative intelligence.We just need to know how to tap into it.Tapping into it will bring outstanding results.
![Page 4: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/4.jpg)
experimental
![Page 5: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/5.jpg)
hypothetical
![Page 6: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/6.jpg)
hypothetical
• no product or service differentiation
• similar quality product and service quality
• immediate innovation program be rolled out across the board
• performance reviews to assess your day to day contribution to innovation
![Page 7: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/7.jpg)
hypothetical
![Page 8: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/8.jpg)
hypothetical
do you.......
A. Freak out and start looking for a new job?
B. Start thinking of all the things you hate or dislike about your organisation?
C. Start mapping all the customer touch points that you touch in your daily work?
D. Start a project plan for developing an idea you’ve already got?
![Page 9: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/9.jpg)
![Page 10: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/10.jpg)
A. Freak out and start looking for a new job!
![Page 11: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/11.jpg)
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
![Page 12: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/12.jpg)
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
![Page 13: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/13.jpg)
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
![Page 14: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/14.jpg)
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
C. Start mapping all the customer touch points that you touch in your daily work!
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
![Page 15: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/15.jpg)
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
C. Start mapping all the customer touch points that you touch in your daily work!
analytical
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
You possess high level creative analysis.
![Page 16: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/16.jpg)
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
C. Start mapping all the customer touch points that you touch in your daily work!
D. Start a project plan for developing an idea you’ve already got!
analytical
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
You possess high level creative analysis.
![Page 17: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/17.jpg)
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
C. Start mapping all the customer touch points that you touch in your daily work!
D. Start a project plan for developing an idea you’ve already got!
practical
analytical
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
You possess high level creative analysis.
You possess high level creative practicality.
![Page 18: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/18.jpg)
madness
![Page 19: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/19.jpg)
madness
![Page 20: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/20.jpg)
![Page 21: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/21.jpg)
1. fart2. kiss partner3. go to toilet4. flush toilet5. wash hands
![Page 22: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/22.jpg)
map itoriginal thinking
![Page 23: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/23.jpg)
map itoriginal thinking
meeting
touc
h poi
nts
![Page 24: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/24.jpg)
map itoriginal thinking
meeting
info request
meeting format
agenda
meeting
touc
h poi
nts
![Page 25: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/25.jpg)
map itoriginal thinking
![Page 26: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/26.jpg)
what could we improve?
![Page 27: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/27.jpg)
constructive thinking fix it
![Page 28: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/28.jpg)
![Page 29: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/29.jpg)
constructive thinking fix it
![Page 30: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/30.jpg)
would it be possible to remove one of these essential circus elements?
![Page 31: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/31.jpg)
critical thinking challenge it
![Page 32: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/32.jpg)
critical thinking challenge it
![Page 33: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/33.jpg)
critical thinking challenge it
![Page 34: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/34.jpg)
crteaitive itnlelgicne is hviang the aiblity to ccnonet the unocentced
eervynoe hree can do this bceasue our mnids are pttarnineg mcahnies
![Page 35: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/35.jpg)
![Page 36: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/36.jpg)
fight itdiversionary thinking
![Page 37: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/37.jpg)
![Page 38: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/38.jpg)
beer
![Page 39: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/39.jpg)
fight itdiversionary thinking
![Page 40: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/40.jpg)
![Page 41: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/41.jpg)
obstruction thinking clear it
![Page 42: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/42.jpg)
how do you pick your movies?
![Page 43: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/43.jpg)
selection sort it
be selective
![Page 44: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/44.jpg)
![Page 45: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/45.jpg)
judgeimpartial, points out
ramifications & allocates action
identify the faults, probs & why nots
what’s good, possibilities & applications
what’s likely to happen in the future
defense
prosecution
psychologist
jurygroup feeling
gut instinctlie detector
prototypewould a
prototype help?
![Page 46: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/46.jpg)
judgeimpartial, points out
ramifications & allocates action
identify the faults, probs & why nots
what’s good, possibilities & applications
what’s likely to happen in the future
defense
prosecution
psychologist
jurygroup feeling
gut instinctlie detector
prototypewould a
prototype help?
![Page 47: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/47.jpg)
ready to rock
needswork
thinkabout it
trashit
judgeimpartial, points out
ramifications & allocates action
identify the faults, probs & why nots
what’s good, possibilities & applications
what’s likely to happen in the future
defense
prosecution
psychologist
jurygroup feeling
gut instinctlie detector
prototypewould a
prototype help?
![Page 48: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/48.jpg)
ready to rock
needswork
thinkabout it
trashit
what can we do right here right now?
whe
re d
o w
e ne
ed t t
ake
it?
what’s behind this idea?
can’
t see
an
ythi
ng in
it
judgeimpartial, points out
ramifications & allocates action
identify the faults, probs & why nots
what’s good, possibilities & applications
what’s likely to happen in the future
defense
prosecution
psychologist
jurygroup feeling
gut instinctlie detector
prototypewould a
prototype help?
![Page 49: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/49.jpg)
![Page 50: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/50.jpg)
could you build one?
![Page 51: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/51.jpg)
prototype crash it
![Page 52: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/52.jpg)
prototype crash it
i. speedii. functionaliii. cost effective
![Page 53: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/53.jpg)
if at first you don’t succeed, try and try again
![Page 54: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/54.jpg)
it’s a bit like.......
![Page 55: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/55.jpg)
communication pitch it
![Page 56: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/56.jpg)
pitch it
![Page 57: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/57.jpg)
metrics
met
hod
message
pitch it
![Page 58: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/58.jpg)
metrics
met
hod
message
context
concept
content
what’s it like? pitch it
![Page 59: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/59.jpg)
metrics
met
hod
message
context
concept
content
what’s the point?what’s it for?
what’s it like?
what are the steps?how’s it work?give me an example
pitch it
![Page 60: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/60.jpg)
scale of difficulty
metrics
met
hod
messagetime scale
probability of success
context
concept
content
what’s the point?what’s it for?
what’s it like?
what are the steps?how’s it work?give me an example
pitch itROI scale (Vf - Vi)Vi
![Page 61: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/61.jpg)
scale of difficulty
risk minimisation
metrics
met
hod
messagetime scale
probability of success
logistics - who, what, when, where, how
prototyping
knowledge required
context
concept
content
what’s the point?what’s it for?
what’s it like?
what are the steps?how’s it work?give me an example
pitch itROI scale (Vf - Vi)Vi
![Page 62: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/62.jpg)
production
behavioural
logistical
do it
![Page 63: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/63.jpg)
be smartproduction
behavioural
logistical
specific measurable outcomes:/
do it
![Page 64: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/64.jpg)
do this now
get organised
be smartproduction
behavioural
logistical
do the most important things first
specific measurable outcomes:/
do it
![Page 65: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/65.jpg)
do this now
get organised
sell yourself
be smartproduction
behavioural
logistical
do the most important things first
specific measurable outcomes
make a pitch
4 sale $$$
:/
do it
![Page 66: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/66.jpg)
do this now
get organised
sell yourself
outsource
be smartproduction
behavioural
logistical
do the most important things first
specific measurable outcomes
make a pitch
4 sale $$$
:/:0
do it
![Page 67: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/67.jpg)
do this now
get organised
sell yourself
outsource
be smartproduction
systemizebehavioural
logistical
do the most important things first
have the right people do the right thing
specific measurable outcomes
make a pitch
create a system for the production of your idea
4 sale $$$
:/:0
do it
![Page 68: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/68.jpg)
do this now
get organised
sell yourself
outsource
schedule
be smartproduction
systemizebehavioural
logistical
do the most important things first
have the right people do the right thing
specific measurable outcomes
make a pitch
create a task/ cost schedule & a visual
deliverables list
create a system for the production of your idea
4 sale $$$
:/:0
do it
![Page 69: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/69.jpg)
creative intelligence quotient
![Page 70: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/70.jpg)
map itanalytical
creative intelligence quotient
![Page 71: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/71.jpg)
map itanalytical
fix itpractical
creative intelligence quotient
![Page 72: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/72.jpg)
map itanalytical
fix itpractical
challenge it
abstract
creative intelligence quotient
![Page 73: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/73.jpg)
map itanalytical
fix itpractical
fight itabstract
challenge it
abstract
creative intelligence quotient
![Page 74: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/74.jpg)
map itanalytical
fix itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
![Page 75: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/75.jpg)
map itanalytical
sort itanalytical
fix itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
![Page 76: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/76.jpg)
map itanalytical
crash itanalytical
sort itanalytical
fix itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
![Page 77: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/77.jpg)
map itanalytical
crash itanalytical
sort itanalytical
fix itpractical
pitch itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
![Page 78: Creative intelligence](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b5f1b94a795949388b479b/html5/thumbnails/78.jpg)
map itanalytical
crash itanalytical
sort itanalytical
fix itpractical
do itpractical
pitch itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient