CREATIVE INDUSTRIES IN ST. PETERSBURG

STRATEGY FOR DEVELOPMENT

ST. PETERSBURG – CULTURAL CENTRE OF INTERNATIONAL IMPORTANCE

• 8 464 monuments of culture• 82 theatres• 182 museums• 1 100 libraries• 956 exhibitions, including 649

modern art exhibitions, and 282 festivals held in 2010

• The historical center of St. Petersburg is included in the UNESCO List of the World Heritage.

ADVERTISING

• Total ATL market volume – RUB 13.6 bn (EUR 350 m)

• 2nd largest outdoor advertising market in Russia (EUR 78 m); 22 576 panels

• TV advertising market – almost EUR 105 m

• Print media advertising market – EUR 92 m

FILM AND VIDEO

• Large production studios including Lenfilm, SKA Peterburg, Melnitsa

• Film festivals including Open Cinema, Deboshir, Message to Man, Festival of Festivals, Megapolis, Beginning, Multividenie

• 2nd largest cinema market with 45 cinemas, 214 screens, 13.6 visits in 2010, its annual turnover estimated at EUR 80 m

PUBLISHING, PRINT MEDIA

• 350 newspapers, annual circulation – 556.3 m (as compared to 100 newspapers in 2006)

• 485 magazines, annual circulation – 95.3 m as compared to 100 newspapers in 2006)

• Circulation of books and brochures – 32.1 m

ONGOING PROJECTS

NEW HOLLAND

• Investor– «New Holland Development» (Millhouse LLC)

• Architects: WorkAC• Creative consultant– Iris Foundation• Time-frame – 2017• Investments – EUR 302.5 m

* Minimum volume of investments required under the corresponding investment contract with the city of St. Petersburg

“The main anchors of the island would become a collection of cultural spaces, theaters, exhibition halls, educational centers, and science labs, specializing in the advancement of information technologies. Alongside them would be a vital array of commercial infrastructure, from office space to residences, hotels and more. New Holland has an ambitious target to become a hub that attracts the world’s brightest minds to visit, stay, and get involved.”

DANCE PALACE

• Investor– Petersburg City, Ltd • Management – VTB-Development• Architects: Van Berkel en Bos

U.N.Studio B.V. and Grigoryev & Partners

• Time-frame – 2017“The Dance Palace should become an architectural dominant of «Quay of Europe» complex which will appear in Petrogradskaya city area on the bank of Low Neva River.”“Following Boris Eifman's plan, the Dance Palace won`t be simply just ballet theater, but it will become an international center of the choreography development.”

DANCE ACADEMY

• Investor – St. Petersburg government

• Architects: Studija-44• Time-frame – 2013

“New buildings of educational institution will settle down in a quarter near Bolshoy prospect of the Petrogradskaya city area. A total area of premises of the future Academy will take 12 000 sq. m. Besides audiences and offices the project provides building of a sports complex with swimming pool, a medical complex, 14 ballet halls equipped with advanced video and sound equipment.”

STRATEGY FOR DEVELOPMENT OF CREATIVE INDUSTRIES IN ST. PETERSBURG

Current issues

• Creative industries are not perceived as economic phenomenon

• Creative industries are not incorporated into urban development strategy

• Lack of investment schemes for the sector• Lack of statistics on creative business• Lack of professional networks

RESEARCH PROJECT

• Launched – Dec 2011• Basic stages: - Study of international practice - Mapping of creative industries - Strategy for development of creative industries - Creation of a governmental agency for supporting creative industries

STAGE 1. STUDY OF INTERNATIONAL PRACTICE (COMPLETED)

Examined regions

• Manchester(Media City)• Birmingham (Jewellery Quarter)• Berlin(film cluster)• Hong Kong (film cluster, Cyberport)• Shanghai (Bridge 8, Zhangjiang Creative Industy Base)• Helsinki (design, gaming software clusters)• Warsaw (Praga Poludnie)

GOVERNMENT INTERVENTION SCHEMES

Financing Business enhancement

Demand enhancement Providing space

Traditional financing

Grants

Clustering

Interdisciplinary cooperation

Networking

Festivals, exhibitions

«% for art»

City promotion

Incubators

Education enhancement

Multifunctional space

Creative districtsTax initiatives

Reduced costs of state services

(lease)Soft-infrastructure

ARABIANRANTA. HELSINKI.• Residential area in Helsinki• Project initiated by City Board of Helsinki, Art and Design City Helsinki Oy

(ADC), University of Art and Design• «% for art» - developers are required to invest 1-2% of construction costs

into artworks (e.g. artworks located in the common yards and doorways, using special artistic building materials, environmental art)

• Home to 300 enterprises and 4000 employees engaged in creative industries• 6 educational institutions including University of Art and Design and Jazz

and Pop Music conservatory

TAKE-OFF. RIGA.• Aimed at providing support to small and medium-sized businesses.• The programme offers financial support by covering up to 75% of

expenses for specific hardware and licenses, accounting and legal services, seminars to improve qualifications, development of a company’s web-site.

• The limit of available funding for one applicant is set at approx. EUR 8,500. The recipients are selected through an open competition.

• Riga City Council Entrepreneurship Coordination Centre and Swedbank• The funding for the programme is allocated form the city’s revenue from

issuing licences to open-air cafes

HELSINKI A PARIS

• Fair and market on Saint Sulpice square in Paris

• 11 days, 80,000 people• Design, art, gastronomy, music, theatre• Budget EUR 325,000 (62% - City of Helsinki)

• Department of Culture (preparation of the programme, staff, logistics), Department of Economics (infrastructure expenses), in partnership with the City of Paris

• Reciprocal market event in Helsinki in 2010

WHERE WE ARE

• Adopting “creative industries” term• Official statistics• Expert interviews• Creative companies survey