PROVIDING CREATIVE QUALITY ILLUSTRATIONS, MARKETING MATERIALS AND INSTRUCTION THAT EMPOWER BUSINESSES TO INCREASE REVENUE AND GENERATE NEW CUSTOMERS

PURPOSEFULMission Leading individuals and businesses to achieve anything you can conceive possible into realityMottoConcept to Creation – An idea is valuable if it can be successfully implementedVision Sought globally by forward thinking Agencies and Companies for Creative Campaigns that ensure success- organically , financially, and with strategic implementationLegacy Creating a world where we are open to seeing from a new perspective

AN INTRODUCTIONImagine the power to create anything possible!Combine limitless ideas with over 25 years experience in graphic design, media rich marketing and advertising with a team of experts and you have - Creative Idea Fountain.  Sonja Vass works with customers and colleagues creating campaigns that generate business and new revenue. With clients ranging from major brands, Fortune 500 companies and entrepreneurial start ups, the goal remains the same....create media rich solutions that move companies forward! 

Sonja has worked in a diverse array of skills including Graphic Design, Sales, Corporate Identity, Magazine Editor/Art Direction, TV & Film Production, Set Design, Storyboards, Presentations and Media Interactive. She brings with her a team of business leaders that can produce IDEAS to fruition!

Lets get started on bringing ideas to reality!

VALUESCore ValuesTHE PLATINUM RULE – take the time to find out how people want to be treatedIntegrity - whole and complete, when agreements are made they are kept, if they can not be kept we are honest and make new agreements that work for everyone. We stand behind our work and accept and give honest input.Creativity – Brilliant design & words that move people to actionValue – Deliver exceptional results and build long lasting relationshipsHappiness – the job is not complete until the customer is happyOpenness –the belief that anything that moves and inspires you is possible Value Propositions*Ability to concept an abundance of creative ideas and follow through to successful implementation in the marketplace*Competitive Pricing of Graphic Design, Branding, Marketing Materials, Custom Illustrations and Media Rich Solutions*With over 30 years of experience we bring knowledge of a vast array of tools and deliverables to performing design tasks.*A Custom Logo, Illustration or Storyboard will have longevity and convey your message effectively to your Target Audience achieving the results you need to be profitable

TARGET AUDIENCEMid to Large Companies that have an allocated budget for services and need quality Graphic Design & Illustration-Public Relations Companies-Advertising Agencies-TV & Film Production Companies

Creative Idea Fountain Sole Proprietor-Sonja Vass

Outside contractors are hired if needed to produce a Media Rich Solution

CREATIVE OFFERINGS*Graphic Design*Company Branding/Logos*Marketing Campaigns*Marketing Materials*Corporate Identity

CREATIVE OFFERINGS*Magazine/Newsletter Design*Presentations*Multimedia/Interactive*Book Design/Illustrations*Event Planning*Promotions

CREATIVE OFFERINGS*Custom Illustrations*Technical Illustrations*Fashion Illustrations*Storyboards*Fine Art & Murals*Photography

CREATIVE OFFERINGS*Instruction of Adobe Software*Adobe Corporate Training*Private Tutoring *College Level Art Courses-History of Art

-Fundamentals of Design & Color

-Photography

-Color Theory

-Marketing Materials

-Design & Layout

-Drawing & Painting

-Conceptual Thinking

CREATIVE OFFERINGS*Video Services-Script Writing

-Storyboards-Emcee and Host on Camera Talent-Videography & Editing

-Marketing Campaigns to Bring your Production to the Industry

COMMITMENTFinding a trusted partner can be tricky, our commitment is to listen to youEvery company is an expert on its story, it also seems to reason that YOUR COMPANY is the expert on its industry and customer.  At Creative Idea Fountain, we listen, sketch, and discuss your needs with you before we begin designing. We take the time to get to know our client..

You want to be proud of your visuals and we are committed to your satisfaction!Online Graphic Designers, Mail Boxes Etc., Staples, UPS, Branding Companies, Online print and production houses……Companies such as these – do not make this promise to their customers

We Make YOU Look Good!

MARKET ANALYSISOther Design Agencies Graphic Designers, Mail Boxes Etc, Staples, UPS, Branding Companies, Online print and production houses……- Won’t provide you your original files and may not keep them on file for

years after doing business with you- May not provide the creativity needed to develop your design

materials or illustrations or give you an intriguing concept What do you do if they can only produce poor design?

- May not be willing to meet with you in person to discuss all of your marketing and design needs

- May not be willing to work on rush jobs- May not see potential for growing revenue and customers-and

ultimately that is why you are seeking a professional designer in the first place

GET IT DONE RIGHT THE FIRST TIME

MARKET ANALYSISINDUSTRY GROWTH

“America is by far the world’s largest advertising and media market.  ZenithOptimedia estimates that the 2013 total for advertising spending in the U.S. was

$166.9 billion, and that it will grow to $190.2 billion in 2016”Reference Source:

http://www.plunkettresearch.com/advertising-branding-market-research/industry-and-business-data

”10% of your gross should be allocated to marketing & advertising”Reference Source:

http://yourbusiness.azcentral.com/much-budget-should-allocated-marketing-8571.html

“Last fiscal year 2013, productions filmed in Georgia generated an estimated $3.1 billion in

economic activity, a 29 percent increase from the year before, according to state estimates.”

Reference Source: http://bigstory.ap.org/article/big-growth-likely-georgias-film-industry

MARKET ANALYSISCustomers of Creative Idea FountainSnapshot of Clients: IBM, Creative Video, Martin Luther King Center, Delta Airlines, 1996 Olympics, Home Depot, Coca Cola, Revell-Monogram, American Bible Society, Time Warner, Richmond Surrounding Magazine, Clear Magazine, High Roller Magazine, Arthritis Foundation, Best Products, Olive Garden, Forward Air Logistics, Maid Brigade, www.sbn.tv, Clayton State University, Westwood College, Club e (entrepreneur center), Multicast Media, Padows Hams, Thalhimers, SWAG Security, Apocalypse Gear, Sweet Auburn BBQ, Gezzos Grill, Kascar, Horizon Home Health, Southeastern Jewelry Show, Multicast Media, IP Utilinet, Studio 101, Timothy Maurice Clothing, Floyd Design….and many more!

Check out examples of our work:www.creativeideafountain.com

 

IDEAL CUSTOMERPotential Customers of Creative Idea FountainAdvertising Agencies BBDO, Engauge, JWT, Moxie, 22 Squared Inc., Scout, Brandmovers Inc., Arke Systems LLC, Incentive Solutions, Response Media Inc. Iris Atlanta, Koncept Design Studio, Jackson Spaulding, Planet Studio, Van WinklePublic Relations Companies Delman, Jackson Spalding, Dodge Communications Inc., MSL Atlanta,William Mills Agency, Edelman, Calysto Communications Inc., Kellen Communications, Allied Integrated Marketing. eCompanyStore LLCAgencies that Handle 300 Atlanta Accounts: Phase 3 Media LLC, Arke Systems LLC, Incentive Solutions Inc., Summit Group

Reference Source: Atlanta Business Chronicle: http://www.bizjournals.com/atlanta/news/2013/08/15/top-of-the-list-top-50-advertising.html 

PRICINGWHAT IS YOUR BUDGET? “Do you want to eat at McDonalds or Pano & Pauls?”Creating an image is often a classic case of you get what you pay for… Your cousin may create a name and commensurate logo (without applications like letterhead, signage and packaging) for $500, or you can pay an international identity and branding company $100,000. At Creative Idea Fountain - We do our best to work within your budgetRates start at $65 an hour. The first half an hour of consulting is free if you meet at our facility. If we meet at your office- travel expenses will be billed. You get three concept ideas. Once you have chosen your concept or illustration you have the option to make changes and/or adjustments twice.We provide an Agreement upfront and an estimate of time involved to produce the deliverable50% of estimated payment is expected for work to begin 

SITUATIONAL ANALYSISHow I plan to leverage my strengths –  Create a website that promotes current and past work and attracts the level of clientele that values my experience and worth –  Be conscious of consistency of offerings, message, brand –  Decline work that isn’t in line with my financial goals –  Network and Contact Agencies and the Companies that handle their accounts–  Invest time on my business and subsequent materials needed for it’s success i.e.: Quick Books, Linked In, Collecting client testimonials–  Go outside Atlanta Market to promote my offeringsHow I plan to leverage my weaknesses- Keep competitors close, know who their clients are and business practices- Attend functions and join groups and organizations where my client pool

socialize, train and network- Master weaknesses - financial and business forms, invoices, agreements,

payment plans, Quick Books, seasonal outreach to clients

THANK YOUYour time and attention are greatly appreciated!Thank you C4 Staff:Deborah Sosower, Joe Winter, & Jessyca Holland for offering the course and for your tireless dedication and commitment to creatives achieving their goals and being prosperous!

Thank you to our Guests:Your input, thoughts, suggestions, expertise and most especially your time are greatly appreciated!

Thank you to my fellow course mates of the C4 IGNITE program:It has been a pleasure to meet each of you and I look forward to a continued friendship and encouragement of our pursuits.

Referrals receive 10% of paid projects!www.creativeideafountain.com