Restrictions: Requirements:• Designs that force Snapchatters to align their

Snap in a certain way to properly use the Geofilter. "Prop” Filters are not permitted to run nationally

• Geofilter design may not cover more than 30% of the screen

- Transparent color wash is permitted at a max opacity of 50% for designs with full screen coverage

- For transparent color washes featuring cut-outs, the max opacity is 75%

• Geofilter design may not include hashtags, URLs, Snapchat/social usernames, or CTAs

• Geofilter design may not include emojis

• Geofilter designs should not be frames that border a Snap, nor can they act as a banner advertisement

• Geofilters should be artistic, not photographic.Photo realistic imagery is not accepted

• Text or logos may not be placed within 100 px of the top or bottom of the canvas

Learn more about Sponsored GeofiltersSnapchat.com/ads

• Geofilters must include “clear and conspicuous” logo placement from the brand

• Official brand logo must be at least 200 x 200 px (i.e. total of 40,000 sq px) with 90%+ opacity

• Geofilters should honor Snapchat’s Advertising Guidelines and are subject to final creative approval by Snapchat

Additional Guidelines for Co-Branded/Event Geofilters*

• Advertiser may only include an event mark/logo if they are an Official Sponsor of an event and/or have received approval from the Event Producer

• Brand logo must be clearly prominent at a 200 x 200 px size or equivalent. Event logo must be 50% of the size of the Brand logo

• Event logo may not be stacked underneath the Brand logo

• Event logo cannot appear near the "SPONSORED" slug in the lower-right corner

* Applies if creative features event marks/logos

Sponsored GeofiltersCreative Guidelines & Specifications

Geofilters are illustrated overlays that surprise and delight Snapchatters daily by allowing them to add a level of context to the moments they Snap and share. The best Geofilters are designed to add a decorative "where and when" element to a Snap in a creative way.

GuidelinesPLEASE FOLLOW THE GUIDELINES BELOW:

Specifications

Note:Geofilters may be placed above or below the drawing layer (above the layer is default) is above.

For Consideration:Geofilters appear with native Snapchat UI icons as well as a SPONSORED slug that are not included when a Snap is sent (see diagram). Keep this area clear of design elements that should always be visible, such as text or a logo.

D E L I V E R A B L E T I M E L I N EFirst design file due to Snapchat

15 days prior to flight date

Final file due to Snapchat5 days prior to flight date

File Format PNG asset with transparent background

Canvas 1080px x 1920px

File Size 250KB or less

Ads

32px

74px100pxBuffer

76px

Creative Suggestions

• Snapchatters must have a reason to add the Geofilter design to their Snaps and send to friends, or post them to stories in an authentic way

• Geofilters should be usable on both front-facing and rear-facing camera Snaps

• Keep any messaging general enough to allow it to feel contextually relevant for the Snapchat audience

• Avoid over-cluttered design elements that may obstruct too much of the Snap

Note: Sponsored Geofilters cannot turn Snaps black and white

Ads

Sponsored GeofiltersCreative Guidelines & Specifications

Learn more about Sponsored GeofiltersSnapchat.com/ads

Chain National Shared Space (Stadium)