Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman:...

9
Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

Transcript of Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman:...

Page 1: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

Date of Deployment: November 2012

Creative Guide

Hitman: Absolution 2H12 Modular Campaign Toolkit

PID# 52780A

Page 2: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

2Game Bundle Offer Featuring Hitman: Absolution

Table of Contents

Overview . . . . . . . . . . . . . . . . . .3Objectives .of .the .creative .and .offer .details

How .to .Create .an .Ad . . . . . . . . . . 4 .Visual .of .ad .parts .and .how .to .customize

Do's .and .Don’ts . . . . . . . . . . . . . .5 .Examples .of .what .to .do .and .what .not .to .do

Game .Bundle .Details . . . . . . . . . . 6

Messaging . . . . . . . . . . . . . . . . . 7

Access .to .Material . . . . . . . . . . . 9

Page 3: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

3Game Bundle Offer Featuring Hitman: Absolution

OverviewCommunication .and .Business .ObjectiveGenerate .demand .for .AMD .Radeon™ .graphics .cards .The .creative .

execution .leverages .various .action .scenes .from .the .Hitman: .Absolution .

game .to .attract .gaming .enthusiast .audiences .and .to .show .them .the .

benefit .of .enhancing .their .gaming .experience .by .investing .in .AMD .

Radeon™ .graphics .cards .

Specific .Call-to-Action .(CTA) .options .have .been .provided .for .more .targeted .

messaging .dependent .upon .specific .promotional .opportunities .in .regions . .

The .Call-to-Action .reflect .the .AMD .Radeon™ .HD .7900 .Series .(Tahiti) .

Holiday .Bundle, .the .AMD .Radeon™ .HD .7800 .Series/7770 .GHz .Edition .

(Pitcairn/Verde) .Holiday .Bundle, .and .the .AMD .CrossFire™ .Holiday .Bundle . .

Creative .ObjectiveVisuals .leverage .an .action .scene .from .the .HItman: .Absolution .game .to .tie .

in .closely .with .optimization .and .AMD .Eyefinity .technology .messages, .as .

well .as .the .free .game .offer .promotion

Reference .Material> .AMD .Brand .Guidelines .2011 .(PID# .49333A)

> .AMD .Radeon™ .Logo .Guidelines .(PID# .48868D)

Page 4: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

4Game Bundle Offer Featuring Hitman: Absolution

How to Create an AdEach .ad .consists .of .a .visual .and .copy .(headline, .subhead, .

body .copy, .call-to-action .and .tagline), .depending .on .the .

size .of .the .ad

NOTE: .This .ad .execution .example .is .specific .to .the .bundle .

promotion .focusing .on .AMD .Radeon™ .HD .7900 .Series .

(Tahiti) .You .may .use .the .AMD .CrossFire™ .technology .

copy .deck .(52779A) .or .copy .on .slide .8 .to .support .the .

promotion .focusing .on .AMD .Radeon™ .HD .7800 .Series .

graphics .cards, .AMD .Radeon™ .HD .7770 .GHz .Edition .

graphics .card .and .AMD .CrossFire™ .technology

See .pages .7-8 .for .details . .

for .product, .game .bundles . .

and .messaging .aligning .to . .

each .promotion

Visual

Copy .Headline

Subhead

Call-to-Action

Product .Copy

Legal .Minimum .6pt

LogosTagline

AMD .Gaming .Evolved .Logo .PID# .49762

AMD .RadeonTM .Graphics .Logo .PID# .48832

Logos

Partner .Logo

ESRB

Page 5: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

5Game Bundle Offer Featuring Hitman: Absolution

Do's and Don’ts

Logos .are .missing

Wrong .Logo .Placement

Ensure .productis .clearly .visible

Use .thePurista . .

font .familyWrong .headline .usage

Use .the .appropriate .

logos

Fonts: .

Paralucent .Light .Paralucent Medium Paralucent DemiBold

Paralucent LightItalicParalucent MediumItalic Paralucent DemiBoldItalic

Correct .Usage Incorrect .Usage

Wrong .font .usage

Missing .legal .notation

Use .theParalucent . .font .family

Hero .image .obstructed

Page 6: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

6Game Bundle Offer Featuring Hitman: Absolution

Game Bundle DetailsThe .AMD .Consumer .Graphics .Holiday .Toolkit .featuring .Hitman: .Absolution .

has .been .created .using .the .copy .deck .and .promotional .game .bundle .

associated .with .the .AMD .Radeon™ .HD .7900 .Series .(Tahiti) .GPU .products, .

which .features .the .full .four .game .box .art .imagery

For .promotions .related .to .AMD .Radeon™ .HD .7800 .Series .graphics .cards, .

AMD .Radeon™ .7770 .GHz .Edition .graphics .card .and .AMD .CrossFire™ .

technology, .assets .will .require .slight .modification .as .outlined .below:

1 . Check .below .for .associated .products .and .game .bundle .details

2 . .Remove .game .box .art .imagery .if .NOT .associated .with .your . .

particular .promotion

3 . .See .specific .copy .decks .associated .with .each .promotion . .

to .replace .body .copy, .CTA .and .Legal .terms .and .conditions

. . > . .Tahiti .Copy .Deck .

PID# .52778A

. . > . .Pitcairn/Verde/CrossFire .Copy .Deck .

PID#52779A

Tahiti Holiday Bundle•HD 7950, 7970, 7970 GHZ

•Channel reseller bundle

•End-user receives four codes: – Free games: Sleeping

Dogs, Hitman & FARCRY 3 – 20% discount on MOH

Pitcairn/Verde Holiday Bundle•HD 7770 GHz Edition,

7800 Series SKUs

•Channel reseller bundle

•End-user receives two codes: – Free games: FARCRY 3 – 20% discount on MOH

CrossFire™ Holiday Bundle•HD 7770 GHz Edition &

7800 Series CrossFire™ (2 GPUs)

•Channel reseller bundle

•End-user receives three codes: – Free games: Hitman &

FARCRY 3 – 20% discount on MOH

USE .THE .APPROPRIATE .LOGO .RATING .FOR .YOUR .REGION

North America

EMEA/Singapore Australia

Japan

Page 7: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

7Game Bundle Offer Featuring Hitman: Absolution

Logo

Product AMD .Radeon™ .7900 .HD .Series .(Tahiti)

Headline NEVER .SETTLE

Subhead The .best .graphics .The .best .games .The .biggest .deal .this .Holiday .Season

CTA

Get .Far .Cry .3, .Hitman: .Absolution .and .Sleeping .Dogs .FREE, .plus .receive .a .coupon .for .20% .off .Medal .of .Honor: .Warfighter .with .the .purchase .of .an .AMD .Radeon™ .HD .7900 .Series .graphics .card .Over .$170 .value .in .games?1 .Now .that’s .a . .great .deal *

Tagline Get .RadeonTM .in .Your .System

Product Copy

To .be .a .Silent .Assassin .and .take .out .your .targets, .you’ll .need .every .edge .you .can .get .– .AMD .Radeon™ .graphics .and .the .“NEVER .SETTLE” .new .AMD .Catalyst™ .driver .(www amd com/neversettle) .Be .efficient .Be .deadly .And .never .settle .for .less .than .the .best

GCN Architecture Get .big .performance .and .pristine .image .quality .with .GCN, .the .only .architecture .for .serious .gamers AMD Eyefinity Technology You’ll .dominate .opponents .with .a .3x1 .multi-monitor .view .that .lets .you .see .what .they .cannot 2 .

Messaging:Please .refer .to .Hitman: .Absolution .Tahiti .Copy .Deck .52778A

1As .of .October .11, .2012, .the .PC .games .offer .is .valued .at .over .$170 .Ubisoft .Far .Cry .3 .PC .game .retails .for .$59 99, .available .on .shop ubi com, .Sleeping .Dogs .PC .game .and .Hitman: .Absolution .PC .game .retail .for .$49 99 .each, .both .available .on .Steam .(store steampowered com/), .and .Medal .of .Honor: .Warfighter .PC .game .retails .for .$ .69 99 .Digital .Deluxe .Edition, .available .through .Origin .(www store origin com)

2For .more .information .visit .www amd com/eyefinity . .Configurations .with .up .to .two .active .adapters .supported .To .enable .more .than .two .displays, .DisplayPort™ .displays .are .recommended . .

*Get .a .Game .Key .for .a .free .download .of .each .game .– .Hitman: .Absolution .(PC .Game), .Sleeping .Dogs .(PC .Game) .and .Far .Cry .3 .(PC .Game) .– .and .a .20% .discount .for .Medal .of .Honor: .Warfighter .Digital .Deluxe .(PC .Game), .accessed .through .Steam®, .Ubisoft®, .and .Origin® .online .gaming .platforms, .when .you .buy .an .AMD .Radeon™ .HD .7950, .AMD .Radeon™ .HD .7970, .or .the .AMD .Radeon™ .HD .7970 .GHz .Edition .Graphics .Card . .Limited .time .offer .Free .game .offers .expire .March .31, .2013 .or .when .supply .of .Game .Keys .is .exhausted, .whichever .occurs .first .Medal .of .Honor: .Warfighter .Digital .Deluxe .20% .discount .will .expire .on .December .31, .2012 .Game .Keys .must .be .used .to .obtain .Free .Game .downloads .by .April .30, .2013 .and .Discount .Game .Keys .must .be .used .to .obtain .discounted .purchase .of .Discount .Game .on .or .before .December .31, .2012, .after .which .the .Game .Keys .and .Discount .Game .Keys .are .void, .except .Far .Cry .3 .Game .Keys, .which .are .valid .for .a .period .of .1 .year .starting .October .22, .2012 .and .will .expire .on .October .22, .2013 .LIMIT: .One .(1) .free .or .discount .Game .Key .per .game .per .person .Internet .connection .required .Internet .connection .fees .may .apply .You .must .be .17+ .to .redeem .this .offer .Offer .is .subject .to .geographical .limitations .See .www amd com/neversettleoffer .for .complete .details .Anticipated .release .date .for .games .are .as .follows: . .Hitman: .Absolution .– .on .or .before .November .20, .2012 .(actual .release .date .will .vary .by .country); .Medal .of .Honor: .Warfighter .– .on .or .before .October .23, .2012 .(actual .release .date .will .vary .by .country); .Sleeping .Dogs .– .available .now; .and .Far .Cry .3 .– .on .or .before .December .4, .2012 .Game .releases .may .be .delayed .for .reasons .that .are .out .of .the .control .of .AMD .Visit .www hitman com, .http://www medalofhonor com/, .http://www sleepingdogs net/, .and .http://shop ubi com/amdfarcry .or .www amd com/neversettleoffer .for .more .information .Void .in .any .country .where .prohibited

© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc .All .rights .reserved

HITMAN: .ABSOLUTION .© .2012 .Square .Enix, .Ltd .All .rights .reserved .HITMAN: .ABSOLUTION, .the .HITMAN: .ABSOLUTION .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .“Medal .of .Honor: .Warfighter” .is .a .trademark .or .registered .trademark .of .EA .Digital .Illusions .CE .AB .in .the .U S .and/or .other .countries .All .rights .reserved .EA .and .the .EA .logo .are .trademarks .or .registered .trademarks .of .Electronic .Arts .Inc .in .the .U S .and/or .other .countries . .Windows .and .Windows .Vista .are .registered .trademarks .of .Microsoft .Corporation .in .the .United .States .and/or .other .countries .All .rights .reserved . .Other .names .are .for .informational .purposes .only .and .may .be .trademarks .of .their .respective .owners .All .other .trademarks .are .the .property .of .their .respective .owners .All .rights .reserved .© .2012 .Ubisoft .Entertainment .All .Rights .Reserved .Far .Cry, .Ubisoft .and .the .Ubisoft .logo .are .trademarks .of .Ubisoft .Entertainment .in .the .US .and/or .other .countries .Based .on .Crytek’s .original .Far .Cry .directed .by .Cevat .Yerli .Powered .by .Crytek’s .technology .“CryEngine” .

Page 8: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

8Game Bundle Offer Featuring Hitman: Absolution

Logo

Product AMD .Radeon™ .HD .7800 .Series .graphics .cards, .AMD .Radeon™ .HD .7770 .GHz .Edition .graphics .card .and . .AMD .CrossFire™ .technology

Headline NEVER .SETTLE

Subhead The .best .graphics .The .best .games .The .biggest .deal .this .Holiday .Season

CTA

Get .Far .Cry .3 .for .FREE .plus .receive .a .coupon .for .20% .off .Medal .of .Honor: .Warfighter .with .the .purchase .of .any .AMD .Radeon™ .HD .7800 .Series .or .an .HD .7770 .GHz .Edition .graphics .card .Boost .your .performance .with .AMD .CrossFire™ .technology1 .– .buy .a .second .identical .card .– .and .also .get .Hitman: .Absolution .for .FREE! .Now .that’s .a .great .deal *

Tagline Get .RadeonTM .in .Your .System

Product Copy

To .be .a .Silent .Assassin .and .take .out .your .targets, .you’ll .need .every .edge .you .can .get .– .AMD .Radeon™ .graphics .and .the .“NEVER .SETTLE” .new .AMD .Catalyst™ .driver .(www amd com/neversettle) .Be .efficient .Be .deadly .And .never .settle .for .less .than .the .best

GCN Architecture Get .big .performance .and .pristine .image .quality .with .GCN, .the .only .architecture .for .serious .gamers AMD Eyefinity Technology You’ll .dominate .opponents .with .a .3x1 .multi-monitor .view .that .lets .you .see .what .they .cannot 2 .

Messaging:Please .refer .to .Hitman: .Absolution .CrossFire .Copy .Deck .52779A

1CrossFire™ .technology .requires .an .AMD .CrossFire™-ready .motherboard, .an .AMD .CrossFire™ .Bridge .Interconnect .(for .each .additional .graphics .card) .and .may .require .a .specialized .power .supply

2For .more .information .visit .www amd com/eyefinity .Configurations .with .up .to .two .active .adapters .supported .To .enable .more .than .two .displays, .DisplayPort™ .displays .are .recommended

*Get .a .Game .Key .for .a .free .download .of .Far .Cry .3 .(PC .Game) .and .a .20% .discount .for .Medal .of .Honor: .Warfighter .Digital .Deluxe .(PC .Game), .accessed .through .Ubisoft® .and .Origin® .online .gaming .platforms, .when .you .buy .an .AMD .Radeon™ .HD .7770 .GHz .Edition, .AMD .Radeon™ .HD .7850 .or .AMD .Radeon™ .HD .7870 .Graphics .Card .Get .a .Game .Key .for .a .free .download .of .Far .Cry .3 .(PC .Game), .Hitman: .Absolution .(PC .Game) .and .a .20% .discount .for .Medal .of .Honor: .Warfighter .Digital .Deluxe .(PC .Game), .accessed .through .Steam®, .Ubisoft® .and .Origin® .online .gaming .platforms, .when .you .buy .two .identical .products, .AMD .Radeon™ .HD .7770 .GHz .Edition, .AMD .Radeon™ .HD .7850 .or .AMD .Radeon™ .HD .7870 .Graphics .Card, .purchased .in .a .single .transaction .from .the .same .participating .retailer, .and .obtain .from .the .participating .retailer .an .AMD .Unique .ID .Limited .time .offer .Free .game .offers .expire .March .31, .2013 .or .when .supply .of .Game .Keys .is .exhausted, .whichever .occurs .first .Medal .of .Honor: .Warfighter .Digital .Deluxe .20% .discount .will .expire .on .December .31, .2012 . .Game .Keys .must .be .used .to .obtain .Free .Game .downloads .by .April .30, .2013 .and .Discount .Game .Keys .must .be .used .to .obtain .discounted .purchase .of .Discount .Game .on .or .before .December .31, .2012, .after .which .the .Game .Keys .and .Discount .Game .Keys .are .void, .except .Far .Cry .3 .Game .Keys, .which .are .valid .for .a .period .of .1 .year .starting .Oct .22, .2012 .and .will .expire .on .Oct .22, .2013 .LIMIT: .One .(1) .free .or .discount .Game .Key .per .game .per .person .Internet .connection .required .Internet .connection .fees .may .apply .You .must .be .17+ .to .redeem .this .offer .Offer .is .subject .to .geographical .limitations .See .www amd com/neversettlecrossfire .for .complete .details . .Anticipated .release .dates .for .games .are .as .follows: . .Hitman: .Absolution .– .on .or .before .November .20, .2012 .(actual .release .date .will .vary .by .country); .Medal .of .Honor: .Warfighter .– .on .or .before .October .23, .2012 .(actual .release .date .will .vary .by .country); .and .Far .Cry .3 .– .on .or .before .December .4, .2012 .Game .releases .may .be .delayed .for .reasons .that .are .out .of . .the .control .of .AMD .Visit .www hitman com, .http://www medalofhonor com/ .and .http://shop ubi com/amdfarcry .or .www amd com/neversettlecrossfire .for .more .information .Void .in .any .country .where .prohibited

© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc .All .rights .reserved

HITMAN: .ABSOLUTION .© .2012 .Square .Enix, .Ltd .All .rights .reserved .HITMAN: .ABSOLUTION, .the .HITMAN: .ABSOLUTION .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .“Medal .of .Honor .Warfighter” .is .a .trademark .or .registered .trademark .of .EA .Digital .Illusions .CE .AB .in .the .U S .and/or .other .countries .All .rights .reserved .EA .and .the .EA .logo .are .trademarks .or .registered .trademarks .of .Electronic .Arts .Inc .in .the .U S .and/or .other .countries .Windows .and .Windows .Vista .are .registered .trademarks .of .Microsoft .Corporation .in .the .United .States .and/or .other .countries .All .rights .reserved .Other .names .are .for .informational .purposes .only .and .may .be .trademarks .of .their .respective .owners .SLEEPING .DOGS .© .2012 .Square .Enix, .Ltd .All .rights .reserved .Far .Cry, .Ubisoft .and .the .Ubisoft .logo .are .trademarks .of .Ubisoft .Entertainment .in .the .US .and/or .other .countries .Based .on .Crytek’s .original .Far .Cry .directed .by .Cevat .Yerli .Powered .by .Crytek’s .technology .“CryEngine” .© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc . .All .rights .reserved

Page 9: Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman: Absolution 2H12 Modular Campaign Toolkit PID# 52780A

9Game Bundle Offer Featuring Hitman: Absolution

To .Find .Assets .Using .ADAM .The .following .assets .have .been .developed .and .are .available .through .the .AMD .Digital .Asset .Management .system .(ADAM):

.

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Tahiti .Copy .Deck .

. . . .PID# .52778A

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Crossfire .Copy .Deck .

. . . .PID# .52779A

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Creative .Guide .

. . . .PID# . .52780A

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Print .Ad . .

. . . .PID# . .52781A

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Static .Online .Banners .

. . . .PID# . .52782A

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Landing .Page .Template .

. . . .PID# . .52783A

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Email .Template .

. . . .PID# . .52784A

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Flash .Banners .

. . . .PID# .52785A

. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .AIB .Sticker .

. . . .PID# . .52786A

To .access .ADAM, .go .to .the .ADAM .home .page .and .click .on .the .Login/Create .an .Account .link .New .users .will .be .signing .up .for .an .

AMD .Single .Sign-On .account .and .then .registering .for .an .ADAM .account .For .step-by-step .instructions .on .the .process, .use .the .

Registration .Guide .After .registration .you .may .not .see .the .assets .immediately; .please .allow .time .for .your .account .to .be .added .to .

the .toolkit .user .groups

ADAM .Home .Page: .http://www amd com/ADAM .

Registration .Guide: .http://sites amd com/us/dam/Documents/SSO-and-DAM-Registration-Process-QRG pdf

When .logged .in, .search .for .collateral .by .PID# .:1 .Under .the .“Search” .field, .type .in .the .PID .number .(no .symbols)

2 .Click .on .“Search”

Access to Materials