Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman:...
Transcript of Creative Guide - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Hitman:...
Date of Deployment: November 2012
Creative Guide
Hitman: Absolution 2H12 Modular Campaign Toolkit
PID# 52780A
2Game Bundle Offer Featuring Hitman: Absolution
Table of Contents
Overview . . . . . . . . . . . . . . . . . .3Objectives .of .the .creative .and .offer .details
How .to .Create .an .Ad . . . . . . . . . . 4 .Visual .of .ad .parts .and .how .to .customize
Do's .and .Don’ts . . . . . . . . . . . . . .5 .Examples .of .what .to .do .and .what .not .to .do
Game .Bundle .Details . . . . . . . . . . 6
Messaging . . . . . . . . . . . . . . . . . 7
Access .to .Material . . . . . . . . . . . 9
3Game Bundle Offer Featuring Hitman: Absolution
OverviewCommunication .and .Business .ObjectiveGenerate .demand .for .AMD .Radeon™ .graphics .cards .The .creative .
execution .leverages .various .action .scenes .from .the .Hitman: .Absolution .
game .to .attract .gaming .enthusiast .audiences .and .to .show .them .the .
benefit .of .enhancing .their .gaming .experience .by .investing .in .AMD .
Radeon™ .graphics .cards .
Specific .Call-to-Action .(CTA) .options .have .been .provided .for .more .targeted .
messaging .dependent .upon .specific .promotional .opportunities .in .regions . .
The .Call-to-Action .reflect .the .AMD .Radeon™ .HD .7900 .Series .(Tahiti) .
Holiday .Bundle, .the .AMD .Radeon™ .HD .7800 .Series/7770 .GHz .Edition .
(Pitcairn/Verde) .Holiday .Bundle, .and .the .AMD .CrossFire™ .Holiday .Bundle . .
Creative .ObjectiveVisuals .leverage .an .action .scene .from .the .HItman: .Absolution .game .to .tie .
in .closely .with .optimization .and .AMD .Eyefinity .technology .messages, .as .
well .as .the .free .game .offer .promotion
Reference .Material> .AMD .Brand .Guidelines .2011 .(PID# .49333A)
> .AMD .Radeon™ .Logo .Guidelines .(PID# .48868D)
4Game Bundle Offer Featuring Hitman: Absolution
How to Create an AdEach .ad .consists .of .a .visual .and .copy .(headline, .subhead, .
body .copy, .call-to-action .and .tagline), .depending .on .the .
size .of .the .ad
NOTE: .This .ad .execution .example .is .specific .to .the .bundle .
promotion .focusing .on .AMD .Radeon™ .HD .7900 .Series .
(Tahiti) .You .may .use .the .AMD .CrossFire™ .technology .
copy .deck .(52779A) .or .copy .on .slide .8 .to .support .the .
promotion .focusing .on .AMD .Radeon™ .HD .7800 .Series .
graphics .cards, .AMD .Radeon™ .HD .7770 .GHz .Edition .
graphics .card .and .AMD .CrossFire™ .technology
See .pages .7-8 .for .details . .
for .product, .game .bundles . .
and .messaging .aligning .to . .
each .promotion
Visual
Copy .Headline
Subhead
Call-to-Action
Product .Copy
Legal .Minimum .6pt
LogosTagline
AMD .Gaming .Evolved .Logo .PID# .49762
AMD .RadeonTM .Graphics .Logo .PID# .48832
Logos
Partner .Logo
ESRB
5Game Bundle Offer Featuring Hitman: Absolution
Do's and Don’ts
Logos .are .missing
Wrong .Logo .Placement
Ensure .productis .clearly .visible
Use .thePurista . .
font .familyWrong .headline .usage
Use .the .appropriate .
logos
Fonts: .
Paralucent .Light .Paralucent Medium Paralucent DemiBold
Paralucent LightItalicParalucent MediumItalic Paralucent DemiBoldItalic
Correct .Usage Incorrect .Usage
Wrong .font .usage
Missing .legal .notation
Use .theParalucent . .font .family
Hero .image .obstructed
6Game Bundle Offer Featuring Hitman: Absolution
Game Bundle DetailsThe .AMD .Consumer .Graphics .Holiday .Toolkit .featuring .Hitman: .Absolution .
has .been .created .using .the .copy .deck .and .promotional .game .bundle .
associated .with .the .AMD .Radeon™ .HD .7900 .Series .(Tahiti) .GPU .products, .
which .features .the .full .four .game .box .art .imagery
For .promotions .related .to .AMD .Radeon™ .HD .7800 .Series .graphics .cards, .
AMD .Radeon™ .7770 .GHz .Edition .graphics .card .and .AMD .CrossFire™ .
technology, .assets .will .require .slight .modification .as .outlined .below:
1 . Check .below .for .associated .products .and .game .bundle .details
2 . .Remove .game .box .art .imagery .if .NOT .associated .with .your . .
particular .promotion
3 . .See .specific .copy .decks .associated .with .each .promotion . .
to .replace .body .copy, .CTA .and .Legal .terms .and .conditions
. . > . .Tahiti .Copy .Deck .
PID# .52778A
. . > . .Pitcairn/Verde/CrossFire .Copy .Deck .
PID#52779A
Tahiti Holiday Bundle•HD 7950, 7970, 7970 GHZ
•Channel reseller bundle
•End-user receives four codes: – Free games: Sleeping
Dogs, Hitman & FARCRY 3 – 20% discount on MOH
Pitcairn/Verde Holiday Bundle•HD 7770 GHz Edition,
7800 Series SKUs
•Channel reseller bundle
•End-user receives two codes: – Free games: FARCRY 3 – 20% discount on MOH
CrossFire™ Holiday Bundle•HD 7770 GHz Edition &
7800 Series CrossFire™ (2 GPUs)
•Channel reseller bundle
•End-user receives three codes: – Free games: Hitman &
FARCRY 3 – 20% discount on MOH
USE .THE .APPROPRIATE .LOGO .RATING .FOR .YOUR .REGION
North America
EMEA/Singapore Australia
Japan
7Game Bundle Offer Featuring Hitman: Absolution
Logo
Product AMD .Radeon™ .7900 .HD .Series .(Tahiti)
Headline NEVER .SETTLE
Subhead The .best .graphics .The .best .games .The .biggest .deal .this .Holiday .Season
CTA
Get .Far .Cry .3, .Hitman: .Absolution .and .Sleeping .Dogs .FREE, .plus .receive .a .coupon .for .20% .off .Medal .of .Honor: .Warfighter .with .the .purchase .of .an .AMD .Radeon™ .HD .7900 .Series .graphics .card .Over .$170 .value .in .games?1 .Now .that’s .a . .great .deal *
Tagline Get .RadeonTM .in .Your .System
Product Copy
To .be .a .Silent .Assassin .and .take .out .your .targets, .you’ll .need .every .edge .you .can .get .– .AMD .Radeon™ .graphics .and .the .“NEVER .SETTLE” .new .AMD .Catalyst™ .driver .(www amd com/neversettle) .Be .efficient .Be .deadly .And .never .settle .for .less .than .the .best
GCN Architecture Get .big .performance .and .pristine .image .quality .with .GCN, .the .only .architecture .for .serious .gamers AMD Eyefinity Technology You’ll .dominate .opponents .with .a .3x1 .multi-monitor .view .that .lets .you .see .what .they .cannot 2 .
Messaging:Please .refer .to .Hitman: .Absolution .Tahiti .Copy .Deck .52778A
1As .of .October .11, .2012, .the .PC .games .offer .is .valued .at .over .$170 .Ubisoft .Far .Cry .3 .PC .game .retails .for .$59 99, .available .on .shop ubi com, .Sleeping .Dogs .PC .game .and .Hitman: .Absolution .PC .game .retail .for .$49 99 .each, .both .available .on .Steam .(store steampowered com/), .and .Medal .of .Honor: .Warfighter .PC .game .retails .for .$ .69 99 .Digital .Deluxe .Edition, .available .through .Origin .(www store origin com)
2For .more .information .visit .www amd com/eyefinity . .Configurations .with .up .to .two .active .adapters .supported .To .enable .more .than .two .displays, .DisplayPort™ .displays .are .recommended . .
*Get .a .Game .Key .for .a .free .download .of .each .game .– .Hitman: .Absolution .(PC .Game), .Sleeping .Dogs .(PC .Game) .and .Far .Cry .3 .(PC .Game) .– .and .a .20% .discount .for .Medal .of .Honor: .Warfighter .Digital .Deluxe .(PC .Game), .accessed .through .Steam®, .Ubisoft®, .and .Origin® .online .gaming .platforms, .when .you .buy .an .AMD .Radeon™ .HD .7950, .AMD .Radeon™ .HD .7970, .or .the .AMD .Radeon™ .HD .7970 .GHz .Edition .Graphics .Card . .Limited .time .offer .Free .game .offers .expire .March .31, .2013 .or .when .supply .of .Game .Keys .is .exhausted, .whichever .occurs .first .Medal .of .Honor: .Warfighter .Digital .Deluxe .20% .discount .will .expire .on .December .31, .2012 .Game .Keys .must .be .used .to .obtain .Free .Game .downloads .by .April .30, .2013 .and .Discount .Game .Keys .must .be .used .to .obtain .discounted .purchase .of .Discount .Game .on .or .before .December .31, .2012, .after .which .the .Game .Keys .and .Discount .Game .Keys .are .void, .except .Far .Cry .3 .Game .Keys, .which .are .valid .for .a .period .of .1 .year .starting .October .22, .2012 .and .will .expire .on .October .22, .2013 .LIMIT: .One .(1) .free .or .discount .Game .Key .per .game .per .person .Internet .connection .required .Internet .connection .fees .may .apply .You .must .be .17+ .to .redeem .this .offer .Offer .is .subject .to .geographical .limitations .See .www amd com/neversettleoffer .for .complete .details .Anticipated .release .date .for .games .are .as .follows: . .Hitman: .Absolution .– .on .or .before .November .20, .2012 .(actual .release .date .will .vary .by .country); .Medal .of .Honor: .Warfighter .– .on .or .before .October .23, .2012 .(actual .release .date .will .vary .by .country); .Sleeping .Dogs .– .available .now; .and .Far .Cry .3 .– .on .or .before .December .4, .2012 .Game .releases .may .be .delayed .for .reasons .that .are .out .of .the .control .of .AMD .Visit .www hitman com, .http://www medalofhonor com/, .http://www sleepingdogs net/, .and .http://shop ubi com/amdfarcry .or .www amd com/neversettleoffer .for .more .information .Void .in .any .country .where .prohibited
© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc .All .rights .reserved
HITMAN: .ABSOLUTION .© .2012 .Square .Enix, .Ltd .All .rights .reserved .HITMAN: .ABSOLUTION, .the .HITMAN: .ABSOLUTION .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .“Medal .of .Honor: .Warfighter” .is .a .trademark .or .registered .trademark .of .EA .Digital .Illusions .CE .AB .in .the .U S .and/or .other .countries .All .rights .reserved .EA .and .the .EA .logo .are .trademarks .or .registered .trademarks .of .Electronic .Arts .Inc .in .the .U S .and/or .other .countries . .Windows .and .Windows .Vista .are .registered .trademarks .of .Microsoft .Corporation .in .the .United .States .and/or .other .countries .All .rights .reserved . .Other .names .are .for .informational .purposes .only .and .may .be .trademarks .of .their .respective .owners .All .other .trademarks .are .the .property .of .their .respective .owners .All .rights .reserved .© .2012 .Ubisoft .Entertainment .All .Rights .Reserved .Far .Cry, .Ubisoft .and .the .Ubisoft .logo .are .trademarks .of .Ubisoft .Entertainment .in .the .US .and/or .other .countries .Based .on .Crytek’s .original .Far .Cry .directed .by .Cevat .Yerli .Powered .by .Crytek’s .technology .“CryEngine” .
8Game Bundle Offer Featuring Hitman: Absolution
Logo
Product AMD .Radeon™ .HD .7800 .Series .graphics .cards, .AMD .Radeon™ .HD .7770 .GHz .Edition .graphics .card .and . .AMD .CrossFire™ .technology
Headline NEVER .SETTLE
Subhead The .best .graphics .The .best .games .The .biggest .deal .this .Holiday .Season
CTA
Get .Far .Cry .3 .for .FREE .plus .receive .a .coupon .for .20% .off .Medal .of .Honor: .Warfighter .with .the .purchase .of .any .AMD .Radeon™ .HD .7800 .Series .or .an .HD .7770 .GHz .Edition .graphics .card .Boost .your .performance .with .AMD .CrossFire™ .technology1 .– .buy .a .second .identical .card .– .and .also .get .Hitman: .Absolution .for .FREE! .Now .that’s .a .great .deal *
Tagline Get .RadeonTM .in .Your .System
Product Copy
To .be .a .Silent .Assassin .and .take .out .your .targets, .you’ll .need .every .edge .you .can .get .– .AMD .Radeon™ .graphics .and .the .“NEVER .SETTLE” .new .AMD .Catalyst™ .driver .(www amd com/neversettle) .Be .efficient .Be .deadly .And .never .settle .for .less .than .the .best
GCN Architecture Get .big .performance .and .pristine .image .quality .with .GCN, .the .only .architecture .for .serious .gamers AMD Eyefinity Technology You’ll .dominate .opponents .with .a .3x1 .multi-monitor .view .that .lets .you .see .what .they .cannot 2 .
Messaging:Please .refer .to .Hitman: .Absolution .CrossFire .Copy .Deck .52779A
1CrossFire™ .technology .requires .an .AMD .CrossFire™-ready .motherboard, .an .AMD .CrossFire™ .Bridge .Interconnect .(for .each .additional .graphics .card) .and .may .require .a .specialized .power .supply
2For .more .information .visit .www amd com/eyefinity .Configurations .with .up .to .two .active .adapters .supported .To .enable .more .than .two .displays, .DisplayPort™ .displays .are .recommended
*Get .a .Game .Key .for .a .free .download .of .Far .Cry .3 .(PC .Game) .and .a .20% .discount .for .Medal .of .Honor: .Warfighter .Digital .Deluxe .(PC .Game), .accessed .through .Ubisoft® .and .Origin® .online .gaming .platforms, .when .you .buy .an .AMD .Radeon™ .HD .7770 .GHz .Edition, .AMD .Radeon™ .HD .7850 .or .AMD .Radeon™ .HD .7870 .Graphics .Card .Get .a .Game .Key .for .a .free .download .of .Far .Cry .3 .(PC .Game), .Hitman: .Absolution .(PC .Game) .and .a .20% .discount .for .Medal .of .Honor: .Warfighter .Digital .Deluxe .(PC .Game), .accessed .through .Steam®, .Ubisoft® .and .Origin® .online .gaming .platforms, .when .you .buy .two .identical .products, .AMD .Radeon™ .HD .7770 .GHz .Edition, .AMD .Radeon™ .HD .7850 .or .AMD .Radeon™ .HD .7870 .Graphics .Card, .purchased .in .a .single .transaction .from .the .same .participating .retailer, .and .obtain .from .the .participating .retailer .an .AMD .Unique .ID .Limited .time .offer .Free .game .offers .expire .March .31, .2013 .or .when .supply .of .Game .Keys .is .exhausted, .whichever .occurs .first .Medal .of .Honor: .Warfighter .Digital .Deluxe .20% .discount .will .expire .on .December .31, .2012 . .Game .Keys .must .be .used .to .obtain .Free .Game .downloads .by .April .30, .2013 .and .Discount .Game .Keys .must .be .used .to .obtain .discounted .purchase .of .Discount .Game .on .or .before .December .31, .2012, .after .which .the .Game .Keys .and .Discount .Game .Keys .are .void, .except .Far .Cry .3 .Game .Keys, .which .are .valid .for .a .period .of .1 .year .starting .Oct .22, .2012 .and .will .expire .on .Oct .22, .2013 .LIMIT: .One .(1) .free .or .discount .Game .Key .per .game .per .person .Internet .connection .required .Internet .connection .fees .may .apply .You .must .be .17+ .to .redeem .this .offer .Offer .is .subject .to .geographical .limitations .See .www amd com/neversettlecrossfire .for .complete .details . .Anticipated .release .dates .for .games .are .as .follows: . .Hitman: .Absolution .– .on .or .before .November .20, .2012 .(actual .release .date .will .vary .by .country); .Medal .of .Honor: .Warfighter .– .on .or .before .October .23, .2012 .(actual .release .date .will .vary .by .country); .and .Far .Cry .3 .– .on .or .before .December .4, .2012 .Game .releases .may .be .delayed .for .reasons .that .are .out .of . .the .control .of .AMD .Visit .www hitman com, .http://www medalofhonor com/ .and .http://shop ubi com/amdfarcry .or .www amd com/neversettlecrossfire .for .more .information .Void .in .any .country .where .prohibited
© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc .All .rights .reserved
HITMAN: .ABSOLUTION .© .2012 .Square .Enix, .Ltd .All .rights .reserved .HITMAN: .ABSOLUTION, .the .HITMAN: .ABSOLUTION .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .“Medal .of .Honor .Warfighter” .is .a .trademark .or .registered .trademark .of .EA .Digital .Illusions .CE .AB .in .the .U S .and/or .other .countries .All .rights .reserved .EA .and .the .EA .logo .are .trademarks .or .registered .trademarks .of .Electronic .Arts .Inc .in .the .U S .and/or .other .countries .Windows .and .Windows .Vista .are .registered .trademarks .of .Microsoft .Corporation .in .the .United .States .and/or .other .countries .All .rights .reserved .Other .names .are .for .informational .purposes .only .and .may .be .trademarks .of .their .respective .owners .SLEEPING .DOGS .© .2012 .Square .Enix, .Ltd .All .rights .reserved .Far .Cry, .Ubisoft .and .the .Ubisoft .logo .are .trademarks .of .Ubisoft .Entertainment .in .the .US .and/or .other .countries .Based .on .Crytek’s .original .Far .Cry .directed .by .Cevat .Yerli .Powered .by .Crytek’s .technology .“CryEngine” .© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc . .All .rights .reserved
9Game Bundle Offer Featuring Hitman: Absolution
To .Find .Assets .Using .ADAM .The .following .assets .have .been .developed .and .are .available .through .the .AMD .Digital .Asset .Management .system .(ADAM):
.
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Tahiti .Copy .Deck .
. . . .PID# .52778A
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Crossfire .Copy .Deck .
. . . .PID# .52779A
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Creative .Guide .
. . . .PID# . .52780A
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Print .Ad . .
. . . .PID# . .52781A
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Static .Online .Banners .
. . . .PID# . .52782A
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Landing .Page .Template .
. . . .PID# . .52783A
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Email .Template .
. . . .PID# . .52784A
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .Flash .Banners .
. . . .PID# .52785A
. > .Game .Bundle .Offer .featuring .Hitman: .Absolution: .AIB .Sticker .
. . . .PID# . .52786A
To .access .ADAM, .go .to .the .ADAM .home .page .and .click .on .the .Login/Create .an .Account .link .New .users .will .be .signing .up .for .an .
AMD .Single .Sign-On .account .and .then .registering .for .an .ADAM .account .For .step-by-step .instructions .on .the .process, .use .the .
Registration .Guide .After .registration .you .may .not .see .the .assets .immediately; .please .allow .time .for .your .account .to .be .added .to .
the .toolkit .user .groups
ADAM .Home .Page: .http://www amd com/ADAM .
Registration .Guide: .http://sites amd com/us/dam/Documents/SSO-and-DAM-Registration-Process-QRG pdf
When .logged .in, .search .for .collateral .by .PID# .:1 .Under .the .“Search” .field, .type .in .the .PID .number .(no .symbols)
2 .Click .on .“Search”
Access to Materials