Creative Entrepreneurs & the Digital Economy
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PHOTO: Sofia Torrao Art, Culture, & Markets A Brave New (Digital) World Alice Loy, PhD Creative Startups
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Transcript of Creative Entrepreneurs & the Digital Economy
PHOTO: Sofia Torrao
Art,
Culture, &
Markets
A Brave New (Digital)
World
Alice Loy, PhD
Creative Startups
Connect, Engage
@createstartups
@aliceloy
@USEmbPortugal
#lisboa
#startups
#portugal
PHOTO: Sofia Tor
New Worlds
1 in 3 unemployed
PHOTO: RAUL LIEBERWIRTH
1 in 3 hungry
Old
Culture
Spain
Albuquerque
Entrepreneurship
Strategies
• Host conversations & engage via
social media
• Create entrepreneurial ecosystems
• Invest in creative/cultural
entrepreneurs
• Go deeper, not wider
“Cultural
entrepreneurship
allows a community
to take its unique
voice to the world.”~ Regis Pecos, Cochiti Pueblo
"Empreendedorismo
cultural permite a
comunidade levar sua
voz única ao mundo. ”~ Regis Pecos, Cochiti Pueblo
The brave sailor - entrepreneur
• Define entrepreneurship
“Cultural entrepreneurs are functional navigators
--skillful alchemists--combining aspects and
processes from multiple systems to create
cultural balance and improved livelihoods for
their families and communities.”
"Os empresários culturais são navegador funcionais
--alquimistas habilidosos--combinando aspectos e
processos de sistemas multiplos para criar equilíbrio
cultural e melhorar os meios de subsistência para as
suas famílias e as suas comunidades."
Creative Entrepreneurs = Cultural Ambassadors
“Você tem que
começar de onde
você veio em
primeiro lugar.”
~ Jon Sims
“You’ve got to start
from where you
come from, first.”~ Jon Sims
Innovation + Tradition
Centinela Traditional Arts, Chimayó
Centinela Traditional Arts:
Converting Visitors into Customers
“Over half our sales come through the Internet – from Japan. Once tourists come here, tour
the shop, and see how beautiful our weavings are, they stay customers forever.”
"Mais de metade das nossas vendas vêm de através da Internet - do Japão. Uma vez queos turistas vêm dela, visitar a loja, e ver como
bela nossos tecelagens são, eles ficamclientes para sempre. "
Direct to Customer
Channel Options
Tunecor
e
music
Creative and Cultural Economy
Creative/Cultural
Clusters
Creative/Cultural
Entrepreneurs
Web
Developers
Creative
ClassesDesigners
Videographers
Photographers
Gaining A Competitive Position in
Creative Economy
Visual
Artists
Creative
Writers
Policy
Human Capital
Markets
Support
Culture
Finance
Entrepreneur
Ecosystem
• Accelerator
Interactive Online Course
5 Day
Deep
Dive
40+ Mentors
Human Capital
• Increased knowledge and
skills among creative
community
•Startups launch with more
•expertise in technical
areas of business
Markets
•Connections to markets
through networks and
mentors
•Greater awareness of
market opportunities
beyond ABQ
Support
•Mentors’ ongoing
•600+ Hours of Mentoring for
creative entrepreneurs
•Network of creatives
supporting one another
Finance
•Angel and vc investors
attend CS “Pitch Day”
•Top Finalist raises follow on
funding from 10+ investors
• Increased awareness of
“fundability” of creatives
Policy
•Establishing ABQ Office of
Creative Industries, funded by
City of ABQ.
•Research on creative
industries funded by state
govt.
Culture
• Increased number of and
attendance at creative
economy events
•99u and CreativeMornings
presence in ABQ
Creative Startups Accelerator Key Outcomes 2014
MeasureableBefore CS
Accelerator
After CS
Accelerator
%
Increase
Jobs CreatedFull Time = 25
Part Time = 40
Full Time = 54
Part Time = 65
216%
163%
Investment Raised $22,000 $965,000 4,386%
Mentor Time
Contributed to Date700 hours
Companies
Launched10
Be yourself.
Everyone else is taken.
~ Oscar Wilde
Seja você mesmo. todo
mundo está tomado.~ Oscar Wilde
“Unless communities can think about what
they have to offer themselves, they’ll either
get stuck trying to be what another place
already is, or be held back trying to be
something they used to be.”
~ Nate Berg
"A menos que as comunidades podem pensar
sobre o que elas têm para oferecera, elas ou vão
quer ficar presas tentdo ser o que outro lugar já é,
ou serão retidas tentando ser algo que
costumavam ser. ”
~ Nate Berg
PHOTO: Nelson Lourenço
www.slideshare.net/aliceloy
www.aliceloy.com
www.creativestartups.org
@aliceloy
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@createstartups
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