Creative Economy in Rural New Mexico: Mora County
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Transcript of Creative Economy in Rural New Mexico: Mora County
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Tom AagesonAlice Loy
Co-founders
THE CREATIVE ECONOMY:
HOW DO COMMUNITIES COMPETE?
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“Entrepreneurship is self-
determination.”
~ Lisa Bryan
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FACTORY ECONOMY
CREATIVE ECONOMY
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The Cultural Industries:
• Performance arts
• Fine arts
• Film and music
• Publishing
• Planning & architecture
• Food & agriculture
• Crafts
• Tourism & Recreation
• Media/journalism
Kathleen Fontaine
Global Center for Cultural Entrepreneurship, 2003
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UNESCO 2013 DATA: WORLD EXPORTS OF CREATIVE GOODS AND SERVICES
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Global Center for Cultural Entrepreneurship, 2013
Jonathan SimsNo Reservations Productions
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“Unless communities can think about what
they have to offer themselves, they’ll
either get stuck trying to be what another
place already is, or be held back trying to be something they used
to be.”
~ Nate Berg
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GLOBAL DATA
“Global trade in creative products more than doubled from 2002 to 2011.
The average annual growth rate during that period was 8.8 per cent.”
2012 = $625 billion in trade
UNESCO, 2013
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USA NATIONAL DATA 2013Richard Florida, Who’s Your City?
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REGIONAL INITIATIVES
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How can New Mexico communities compete?
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Mora County
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Photo: Larry Lamsa
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Entrepreneurs• Greater valuing of entrepreneurs• Increased exchange with global flow of
ideas, talent, and markets• Foster entrepreneurial
interaction/exchange• Market development and access
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Leadership and Policy
• Long-term, apolitical, and consistent policy
• Let entrepreneurs and industry leaders lead
• Foster global thinking and access• Strategic investment in the creative
economy
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GCCE’S THREE TIERED APPROACH
Creative Economy
Creative Clusters
CreativeEntrepreneurs
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Focus: Entrepreneurs
– Entrepreneur training– GCCE Fellows– Institute for Creative and Cultural
Entrepreneurs– Accelerator
• Creative Startups
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Focus: Regional Strategies
– Web Presence Development– Festivals and Markets– Cultural Corridors
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Focus: Creative Economy–Research design and execution–Writing and publishing–Speaking and teaching
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Focus: Mora Communities– Entrepreneur development– Marketing and web presence– Brand development
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REFERENCES
• http://www.unesco.org/culture/pdf/creative-economy-report-2013.pdf
• http://www.centerforcreativeeconomy.com/pilotFiles/pilotPages/centerforcreativeeconomy/Files/AmericasCreativeEconomyFULLReport%2Epdf
• Markusen and Gadwa, 2010. http://kresge.org/sites/default/files/NEA-Creative-placemaking.pdf
• http://aftadc.brinkster.net/comparative/2012_ComparativeReport_States.pdf
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www.culturalentrepreneur.orgwww.slideshare.net/aageson
Alice [email protected]
g505.263.5180
505.660.3096