Creative design presentation salt and bread
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Transcript of Creative design presentation salt and bread
SALT AND BREADA Taste of Creative Design
Brought to you by Triple-I
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THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 3
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Creative Design is both and
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 4
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
C R E A T I V E D E S I G N
How is Creative Design ?
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 5
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Salt preserves.
So does Creative Design.Intent. Meaning. Direction. Desire. Creative Design should
preserve all these whether the client is “them” or “us”.
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 6
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Salt enhances.
Creative Design does the same. The inherent strength already present in a client’s idea
should be magnified, augmented, and just plain given the
spotlight. Creative Design should not exist only for its own
benefit but should constantly call attention to and augment
the ideas and ideals it’s supporting.
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 7
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
C R E A T I V E D E S I G N
How is Creative Design ?
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 8
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Bread binds.
So too does Creative Design.Good Creative Design can provide a framework of visual
and hierarchical structure that can help guide content and
provide meaningful relationships between the client’s
needs and their target audience. Whether printed or digital,
collateral is strengthened when the viewer senses the
concepts and logic supporting the material.
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 9
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Bread sustains.
Creative Design does too.While functional content is critical, it more easily digested
when sandwiched between and integrated with good visual
design. Especially true when content is small but potent,
Creative Design helps to fill out materials and present
information-dense, small-volume ideas in a fuller, more
expressive way.
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 10
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
C R E A T I V E D E S I G N
In the kitchen of business, what does Creative Design bring to the table?
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 11
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Creative design brings Context. It Connects…Communicates…Compels...
• Creates non-generic quality and refinement through
engaging and differentiating visual messaging. “As Individual As You.” are
not just pretty words.
• Mitigates the possibility of communication failure between Client intent and consumer interpretation. Effective imagery and
design transcends language and cultural barriers. This is design as “salt”.
• Allows greater freedom of client expression with
customized digital and printed materials that drive visitors and users to
action. Concepts should be amplified. Specific needs are addressed,
fulfilled, and acted upon.
• Creates a much more cost-effective environment that
avoids a “shot-gun” approach to littering a business target with poorly
delivered content or even worse, being tempted to take a “start-from-scratch”
approach for every change.
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 12
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
So, what’s on the plate today?
C R E A T I V E D E S I G N
1
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 13
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Case in point:
C R E A T I V E D E S I G N
University / Industry / Government CIO / CTO Consortium Site
“Keep it professional looking but not boring.”
“See if you can do something about the name.”
“Did the client having anything in mind about how any of this should look?”
“Nope.”
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 14
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Name Development
C R E A T I V E D E S I G N
Original Title:
University / Industry / Government CIO / CTO
Consortium Site
CCC GUILDCIO /CTO Consortium for
GovernmentUniversity andIndustryLearning andDevelopment
Thoughts on the matter:
• A regal and elite group of important individuals coming together for a common, higher purpose.
• Valiant.
• Somewhat secretive.
• Everyone contributing.
• Acronym must be easy to remember, intriguing, and preserve all intent from the original title.
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 15
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Logo Development
C R E A T I V E D E S I G N
Thoughts on the matter:
• Must convey the original intent of “consortium”• Must convey applied mystique of a “guild”• Be iconic enough to be recognizable from a distance
(no glasses test)• Should be able to be printed easily on marketing
materials and collateral. Should exist easily as a 1-2 color print.
• Embody the feeling of a gathering, technology, and ability around a focus. Color, line, shape are all affected by this. Is it an ancient symbol rediscovered and modernized?
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 16
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Login Page Development
C R E A T I V E D E S I G N
Thoughts on the matter:
• High technology feel should place emphasis on the client’s desire to bring together their contributions in a cutting-edge environment that places them at or above the current trends. The style and quality should assure them that they have no “catching up” to do.
• Nav controls should be simple.• Should have expressive splash imagery, heavier on the entry and lighter as you proceed deeper into the site.
Concept in mind when forming the imagery and style of the site is “ancient secret society with cutting edge 21st century technology at their fingertips”
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 17
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Home Page Development
C R E A T I V E D E S I G N
Thoughts on the matter:
• Theme is continued throughout site, with consistency.• Iconography to provide visual anchors and site imagery language.• Use of member profile pictures to create visual associations and ownership of content.• Splash image should reinforce one or more of the 3 contributing organizations of Government, University, and Industry.
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 18
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Web Design
C R E A T I V E D E S I G N
DEVELOPED SITEMAP BASED ON
REQUIREMENTS AND ANALYSIS
WIREFRAMES BASED ON DEVELOPED SITEMAP AND SITE EXPERIENCE FLOW
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 19
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Web Design
C R E A T I V E D E S I G N
WIREFRAMES REFLECT SITE FUNCTIONALITY,
FRAMEWORK, CONTENT REGIONS AND UTILITIES.
DYNAMIC DROPDOWN MENUS CONSERVE
MAXIMUM SPACE FOR CONTENT
INFORMATION ARCHITECTURE
EXTENDS TO POP-UPS AND ALL RESIDUAL
SCREENS IN ARRANGEMENT AND
FUNCTIONALITY
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 20
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
As a facet of Triple-I, Creative Design
embodies efficient, high-quality
context and content focused
craftsmanship. In other words…
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 21
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Projection of future needs
C R E A T I V E D E S I G N
ORIGINAL CORPORATE SITE
NEW LANDING PAGE CONCEPT BASED ON PROJECTED NEEDS
FURTHER REFINEMENT OF LANDING PAGE
BASED ON DIRECTION OF IMAGERY AND USE OF ICONOGRAPHY AND PAGE FUNCTIONALITY
Landing page concept to support the
corporate home site
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 22
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Custom imagery
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 23
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Custom Iconography
C R E A T I V E D E S I G N
ICONS INCLUDE SERVICE OFFERINGS, INDUSTRIES, TRIPLE-I
INTERNAL NEEDS, LOGOS, PROCESSES, AND MANY OTHERS.
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 24
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Document and Template styling
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 25
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Printed marketing materials including: books, booklets, pamphlets, tri-folds, table
tents, cards, flyers, CDs, coasters, cup-holders, gum wrappers, chocolate
wrappers, and well…really anything that we can get our hands on.
C R E A T I V E D E S I G N
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 26
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
C R E A T I V E D E S I G N
SHAREPOINT OUT-OF-THE-BOX
SHAREPOINT WITH “SPARTA” STYLING
Custom styling
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 27
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Creative Design creates a framework of style and substance that can quantify and
qualify individual ideas.
C R E A T I V E D E S I G N
SMALL GRAPHIC DEPICTING AN AULOS PLAYER
DIGITAL CONSTRUCTION OF GRECIAN URN WITH AULOS PLAYER
FULL WEBSITE DESIGN WITH DEVELOPED AULOS LOGO, BACKGROUND, PARTS, CSS STYLING
Blog site design for “The Aulos”
THE TRIPLE-I CORPORATION | WWW.TRIPLEI.COM | 913.563.7200 | 6330 LAMAR, SUITE 230 | OVERLAND PARK, KS 66202 | 8/18/2011 | PAGE 28
© 2011 THE TRIPLE-I CORPORATION
AS INDIVIDUAL AS YOU
Creative Design is
As individual as you!
C R E A T I V E D E S I G N