Creative Considerations For Driving TV Ad Performance

INSPIRING INTELLIGENT GROWTH

MARCH 23 – 26 2014MARRIOTT MARQUIS, NYC

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Creative Considerations For Driving TV Ad Performance

Business Questions:

• Which TV ad metrics have a proven relationship to AT&T Mobility’s sales?

• Which TV advertising creative elements (tonality, themes, storylines, etc. ) are most effective at influencing those metrics?

• How can AT&T distill research findings into actionable insights to boost AT&T sales?

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US Wireless carrier discusses how it determined which creative elements drive sales performance

Presenters

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Greg PharoDirector, Market Research & AnalysisAT&T

Damon SamuelDirector of Product Development, Customer Insights & Big DataAT&T

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