Creative Compound Press Materials & Media Outreach Materials
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Creative Compound is a full-service, creative content video agency. Unlike most agencies, Creative Compound provides creative, video production, post-production, and distribution services entirely in house. This allows them to avoid third-party contractors in order to provide a more attractive price point for clients The agency is an expert in creating engaging, creative content for all mediums, and has experience creating original concepts as well as developing existing ones. They are constantly developing new campaigns and creative for a wide range of brands including, Burger King, Disney, FanDuel, Quicken Loans, Mastercard, Sony, JG Wentworth, AAG, Nestle, and more. Creative Compound’s internal production team has a national network with crews in every major city allowing them to cater to clients all over the country. The company also prides itself on their efficient and cost effective media buys for television, digital and social mediums. From their award-winning staff, to their modern facility, every aspect of Creative Compound’s business has been carefully orchestrated to ensure that clients have a full array of services available to them. Visit www.creativecompound.com to see examples of our work and video case studies outlining our capabilities!
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Transcript of Creative Compound Press Materials & Media Outreach Materials
CreativeCompoundisafull-service,creativecontentvideoagency.Unlikemostagencies,CreativeCompoundprovidescreative,videoproduction,post-production,anddistributionservicesentirelyinhouse.Thisallowsthemtoavoidthird-partycontractorsinordertoprovideamoreattractivepricepointforclientsTheagencyisanexpertincreatingengaging,creativecontentforallmediums,andhasexperiencecreatingoriginalconceptsaswellasdevelopingexistingones.Theyareconstantlydevelopingnewcampaignsandcreativeforawiderangeofbrandsincluding,BurgerKing,Disney,FanDuel,QuickenLoans,Mastercard,Sony,JGWentworth,AAG,Nestle,andmore.CreativeCompound’sinternalproductionteamhasanationalnetworkwithcrewsineverymajorcityallowingthemtocatertoclientsalloverthecountry.Thecompanyalsopridesitselfontheirefficientandcosteffectivemediabuysfortelevision,digitalandsocialmediums.Fromtheiraward-winningstaff,totheirmodernfacility,everyaspectofCreativeCompound’sbusinesshasbeencarefullyorchestratedtoensurethatclientshaveafullarrayofservicesavailabletothem.Visitwww.creativecompound.comtoseeexamplesofourworkandvideocasestudiesoutliningourcapabilities!
JeffreyMarkowitzCEOCreativeCompound
As CEO, Executive Producer and Creative Director of Creative Compound, Jeffrey has overseen production of thousands of national commercials for major brands, film documentaries for A&E and MSNBC, as well as tens of thousands of web content pieces.
His work has received numerous Telly Awards (Film and Video Production), W3 Awards (Interactive Media), AVA Digital Awards (Digital Communication), Hermes Creative Awards (Traditional and Emerging Media), Communicator Awards (Marketing and Communication), Davey Awards (Small Agency Awards), and Pixie Awards (Graphics).
He works regularly with brands such as Disney, Sony, Burger King, Scion, Nestle, and more. Jeffrey began his career as a photo journalist covering The White House, The Pentagon, and Capitol Hill, which resulted in awards and distinctions such as Photo of the Year for Time Magazine.
Jeffrey is an expert in the field of financial marketing and regular contributes his original content to the renowned blog at http://finanswersblog.com/.
ExampleMediaPitch:Hi-Irecentlyreadyourarticleintitled,“”AfterreadingthisarticleIcouldn’thelpbutthinkoftheagencythatIworkat,CreativeCompound,locatedinLosAngeles.CreativeCompoundisagreatexampleofacreativeagencythatformedoutofaproductioncompany.Thistopicismorerelevantthanevertoday,INSERTRELEVANTINFORMATIONHERE.Innovation,particularlyevolutionisexactlywhatCreativeCompoundembodies.InthefollowingreleaseCreativeCompoundCEO,JeffreyMarkowitzexplainshowimportanttheabilitytoproduceone’sowncontentisinthecurrentmarketplace.Ithinkthisinformationwouldbeagreatopportunityforyoutowriteafollow-uppieceonagenciesthathavealreadyadaptedtothecurrentmarketplaceandwhattheirtechniquesaretostayrelevant.Iappreciateyourtimeandconsideration.IfyouhaveanyquestionsorareinterestedinlearningmoreaboutCreativeCompoundpleaseemailClaireMirskyatclairemirsky3@gmail.comorcallmeat(585)490-4083.ThanksClaire
EvolveorDieTheAgencyModelisn’tDyingitsjustChanging
LosAngeles-December2,2015,BradleyJakeman,PepsiCopresidentwarned,“theagencymodelisnotgoingtobend,it’sgoingtobreak”ifagenciesdon’tinnovate.JeffreyMarkowitz,CEOofCreativeCompound,hasbeensayingthisforquitesometime.Infact,anarticlewrittenbyVannGravesfeaturedinAdAgesuggestsasolutioninresponsetoJakeman’scriticismthatmatcheshisown;thatagenciesshouldadapttoaproductionstructurewhilemaintainingthemindsetofatraditionalagency.Thismodelmakessenseintoday’smarket,whereagenciesareexpectedtoproducelargeamountsofcontentanddistributethemacrossabroadvarietyofoutletswithonlyafractionofthebudgettheyweregiven20yearsago.Traditionalagenciesareneitherequippedtoproducethiscontentontheirown,norcantheyaffordtooutsourcetoaproductioncompany.JeffreyMarkowitzsawthattherewasadireneedinthemarketforacreativecontentagencywithproductioncapabilities.Thisledhimtoexpandhisownproductioncompany,JeffreyMarkowitzProductions(JMP),toafull-servicecreativeagencyunderthenameofCreativeCompound.Manyagenciesthathaveyettoacquireproductionskillshavelostbusinesstoproductionagenciesthatarelearningagencyskills.“Theagenciesthatarewellplacedinthisera”saysGraves,“arethosethatwerebornfromproductioncompaniesandlaterevolvedintocreativeagencies.Theyhavebuilttheircreativeprocessoffaproductionfoundationandnowarefindingtheyarewellsuitedtothecurrentclimate”.Byeliminatingtheunnecessaryback-andforthassociatedwiththirdpartyproductioncompanies,CreativeCompoundisabletobringcontenttothemarketquicklyandaffordably.Notonlydoesthissaveclient’stimeandmoney,butalsogiveseveryprojectasenseofcontinuity.Bycombiningcreativeandproductionteams,CreativeCompound’steamcantakecriticalbrandknowledgeandinsightswiththemfromconceptiontodistribution,therebyincreasingthequalityofthefinalproduct.“Thekeytoasuccessfulagencymodel”saysMarkowitz,“isonethatiswillingtoadaptandchangewiththetimesandthecorrespondingmarket.Rightnowwearelivingintheageofcontentandtheabilitytoeasilycreatethatcontentisessentialtooursuccessaswellasthesuccessoftheclientsthatweworkwith.”AboutCreativeCompound:CreativeCompoundisafull-servicevideo-contentadvertisingagencythattakescareofeverythingfromcreativetodistribution.Foundedin2005,CreativeCompoundmergedin2014withproductioncompanyJMPinordertoformonecomprehensiveagencyformat.Althoughspecializinginfinancialcontent,CreativeCompoundhasworkedwithavarietyofbrandssuchasDisney,Sony,BurgerKing,Scion,
Nestleandmore.CreativeCEOJeffreyMarkowitzalsoregularlycontributestocompanyblogFinanswers.MediaContact:ClaireMirsky;[email protected];(585)490-4083
