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creative communities for sustainable lifestyles and collaborative services on the digital platform
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Transcript of creative communities for sustainable lifestyles and collaborative services on the digital platform
Crea%vecommuni%esforsustainablelifestylesandcollabora%veservicesonthe
digitalpla8orm
JoonSangBaek
Ph.D.candidate,DepartmentofIndustrialDesign
PolitecnicodiMilano
Tutor:Prof.EzioManzini
Co‐relatore:Dr.AnatoliyGruzd
Contro‐relatore:Prof.AlbertoColorni
Tableofcontents
• IntroducGon– Me
– Myresearchunit– Ourresearchnetwork
• Ourresearch– DesignforsocialinnovaGonandsustainability– Projects
• Myresearch– CollaboraGveservicesonthedigitalplaLorm
– Casestudies– CurrentworkinDalhousie
Aboutme
[email protected]‐everyday.net/codi
• B.Sc.inIndustrialdesign@KoreaAdvancedInsGtuteofScienceandTechnology(KAIST)
• M.Sc.inIndustrialdesign,InteracGondesign@KAIST
• Userinterfacedesigner@SamsungMobile
• Ph.D.candidate@PolitecnicodiMilano• Exchangegraduatestudy@DalhousieUniversity
WheredoIwork?
DesignandInnovaGonforSustainability(DIS)ResearchUnitisledbyProf.EzioManziniandourmissionistodesignsustainableproduct‐servicesysteminnova%on,fromenvironmental,economicandsocialperspec%ves.
DidacGcacGviGes,basicandappliedresearchindifferentfields:
servicedesign(e.g.product‐servicesystemdesign),strategicdesign,scenariobuilding,lifecycledesign,mobilityandtransporta%onmanagementandinnova%on,naturalresourcesmanagement,urbanplanning.
DISleader>EzioManzini
StrategicDesign leader:AnnaMeroni
Designandsysteminnova%onforsustainability leader:CarloVezzoli
Mobilitysystems leader:RobertoMaja
E‐learningandDidac%calInnova%on leader:AlbertoColorni
Planningandurbandesignforsustainability leader:CesareBlasi
Researchtopics
Designforsocialinnova%onandsustainability(DESIS)network
DESISisanetworkofschoolsofdesignandotherdisciplines,insGtuGons,companiesandnon‐profitorganizaGonsinterestedinpromoGngandsupporGngdesignforsocialinnova/onandsustainability.www.desis‐network.org
Tableofcontents
• IntroducGon– Me
– Myresearchunit– Ournetwork
• Ourresearch– DesignforsocialinnovaGonandsustainability– Projects
• Myresearch– CollaboraGveservicesonthedigitalplaLorm
– Casestudies– CurrentworkinDalhousie
Socialinnova%onandsustainability
“Socialinnova%onmeansthedesignandimplementa%onofcrea%vewaysofmee%ngsocialneeds.”
Fromthemarginstothemainstream:
• “Thefinancialandeconomiccrisismakescrea/vityandinnova/oningeneralandsocialinnova/oninpar/cularevenmoreimportanttofostersustainablegrowth,securejobsandboostcompe//veness.”(EUPresidentBarroso)
• InWashingtonPresidentObamahaslaunchedanOfficeofSocialInnovaGonintheWhiteHouse.
Designforsocialinnova%onandsustainability
Designforsocialinnova%onandsustainabilityisadomainofdesignthatdealswithproduct‐serviceinnovaGonsandtheirrelaGontosustainability.
Fromsocialinnova%ontowardssustainability:
“TheradicalinnovaGonsoflocalsystemsthatchallengetradiGonalwaysofdoingthingsintroduceasetofnew,verydifferentandintrinsicallymoresustainableonesandthesemicro‐transformaGonsbecomethegroundworkforgreatsystemicchange.”(ManziniinMeronied.,2007)
Designforsocialinnova%onandsustainability
Providetoolsofuser‐centereddesigntodiscoveruserneeds
forvariousproductsandservices(e.g.Human‐centered
designtoolkitbyIDEO)
Developandusetoolsfordesigningproduct‐servicesystems(e.g.Asystemmapusedtodesignaproduct‐servicesystemofE‐meal)
CollectcasesofsocialinnovaGonsandgeneratevisionsandstrategiesfor
designresearchandpracGce(e.g.CreaGvecommuniGesby
MeroniEd.)
Howcandesigncontributetosocialinnova%onandsustainability?
Projects
1. EmergingUserDemandsforSustainableSoluGons(EMUDE)
2. FeedMilan(NutrireMilano),Italy3. ChongmingIsland,China
1.EMUDE(2004‐6)
EmergingUserDemandsforSustainableSoluGons(EMUDE)isanEUfoundedspecificsupportacGon(2004‐2006)
1.EMUDE(2004‐6)
1.EMUDE(2004‐6)
case collection of creative communities
1.EMUDE(2004‐6)
scenarios of product-service system innovation
case collection of creative communities
1.EMUDE(2004‐6)
scenarios of product-service system innovation
case collection of creative communities roadmaps for future
research, policy agenda, dissemination of the results
AcollecGonofcasesofCrea%veCommuni%es,theconceptofdiffusedcrea%vity,theconceptofDiffusedSocialEnterprise,thescenariooftheDiffusedSocialEnterprise,apolicyagenda.Theresultsarepublishedinbooksandcanbedownloadedat:hfp://www.sustainable‐everyday.net
creative communities: cases
Collaborative services: scenarios of PSS innovation
Positioning of collaborative service in service matrix model (Cipolla, Manzini 2009)
Collabora%veservices
Cohousing Neighborhood car sharing
School bus
Restaurant that you often go in town
Guided tour
P2P file sharing
Wikipedia
Community-based tourism
Disabling, passive
more collaborative
less collaborative
Enabling, active
Predictable, controlled, codified
less relational
Unpredictable, open, not codified
more relational
Positioning of collaborative service in service matrix model (Cipolla, Manzini 2009)
Collabora%veservices
Cohousing Neighborhood car sharing
School bus
Restaurant that you often go in town
Guided tour
P2P file sharing
Wikipedia
Community-based tourism
Disabling, passive
more collaborative
less collaborative
Enabling, active
Predictable, controlled, codified
less relational
Unpredictable, open, not codified
more relational
RelaGonalandcollaboraGveservices
Partner: Slow Food DIS-Indaco Politecnico Scienze Gastronomiche
Ente Parco Sud Fondazione Cariplo
EXPO’ 2015
2.FeedMilan(NutrireMilano)Project
Parco Sud Milano Partner: Slow Food DIS-Indaco Politecnico Scienze Gastronomiche
Ente Parco Sud Fondazione Cariplo
EXPO’ 2015
2.FeedMilan(NutrireMilano)Project
Shared resources Brand identity
Anetworkofservices
FarmersmarketinMilan
Digitalpla8orm
ICTforsustainablefoodproduc%onandconsump%oninMilan
Farmersmarket Vegetable
garden
BreadproducGon
consumer
farmer
civil organization
municipality
NutrireMilanoproject
Pilotcase
Shanghai City
Xianqiao village
3. Xianqiao Eco-village Project in Chong Ming
island
Tongji University Politecnico di Milano
DESIS-China Network Studio TAO
China-US Center for Sustainable Development
To revitalize a rural village, improving the quality of life of both, farmers and citizens.
project
Chong Ming Island
The proximity between farms and the city can be turned in an advantage considering its potentiality in terms of “zero-miles” food and tourism.
Organic food
Home restaurant
Twin schools project
Home restaurant
Traditional medicine
Village businesses
local projects
Chong Ming Island social
innovation initiatives
Xianqiao Village (China)
organic food local project 1
Home restaurant local project 2
Community involvement co-design processes
framework project
Designers involvement ideas and communication
involvement
Tableofcontents
• IntroducGon– Me
– Myresearchunit– Ournetwork
• Ourresearch– DesignforsocialinnovaGonandsustainability– Projects
• Myresearch– IntroducGon– CollaboraGveservicesonthedigitalplaLorm
– Casestudies– CurrentworkinDalhousie
Research%tle
CollaboraGveservice
SocialnetworkPeer‐to‐Peerdigital
collaboraGon
Designingsustainablecollabora%veservicesonthedigitalpla8orm:DevelopmentandevaluaGonasocio‐technicalframeworkfordesigningdigitalplaLormstosupportsocialinnovaGonandsustainabilityinamoresystemaGcway
Researchneeds
Extrinsicneeds
• Increasingsocial,environmentalandeconomicproblemsanddemandsforalternaGvesustainablesoluGons.
• DiffusedinformaGoncommunicaGontechnologies(ICTs),democraGzedinnovaGonsandnewwaystocollaborate.
Researchneeds
Extrinsicneeds
• Increasingsocial,environmentalandeconomicproblemsanddemandsforalternaGvesustainablesoluGons.
• DiffusedinformaGoncommunicaGontechnologies(ICTs),democraGzedinnovaGonsandnewwaystocollaborate.
Intrinsicneeds
• AneedtoidenGfyhowICTisusedandcanbeusedbypeopletocollaborateandinnovate.
• AneedforaframeworkthatsystemaGcallyintegratessocialnetworksintocollaboraGveservicesdesign.
Researchques%ons
HowdocreaGvecommuniGesuseICTtocollaborateandmeettheirsocialneeds?
HowdoICTinfluencethediffusionofgrassrootssocialinnovaGons?
HowdoICTaffectthequalityandquanGtyofsocialnetworksofthecommuniGes?
HowcanwesystemaGcallyintegratethepowerofsocialnetworkintothedesignprocesstofacilitatethediffusionofcollaboraGveservices?
Casestudies
• Aim:ToidenGfytheuseofICTincollaboraGveservicesandtheirimpactonthesocialnetworksofcommuniGes
• Partner:FondazioneCulturaleResponsabilita’EGca• Period:2008November~2009July
• Methods:Contentsanalysisofwebsites,interview(onandoffline)
• 28casesoutof100+candidates
Criteriaforselec%ngthecases
• Morethan100candidatesofdigitalsoluGons–webandmobileplaLorms–werereviewed.
• 28Caseswereselectedusingthethreecriteria:1. AserviceusesICTstopromoteitselfandenhance
communicaGonwithinacommunity.2. AservicerequirescollaboraGoninboththephysicalandthe
digitalforms.3. Aservicemustbedesignedandprovidedbyusersinorderto
saGsfytheirsocialneeds.
http://www.sustainable-everyday.net/codi/
Finding1.Atypologybasedonorganiza%onalgoals
CollaboraGveservicesonthedigitalplaLormwerecategorizedaccordingtotheirorganizaGonalgoals.
1. Producer/consumernetwork
2. MappingdiffusedinformaGon3. AggregatesocialacGon4. CreaGngsocialnetworkforconviviality5. Mutualsupportcircle
6. Competences,Gmeandproductsexchange
7. Products,placesandknowledgesharing
1.Producers/consumersnetwork
Producer/consumernetworkisatypeofcollaboraGveserviceinwhichproducersandconsumerspursuemutualbenefitsbyestablishingadirectnetwork.
2.Mappingdiffusedinforma%on
MappingdiffusedinformaGonisacollaboraGveserviceinwhichuserscollaboratetomapdiffusedlocaGonalinformaGon.
http://www.greenmap.org/greenhouse/en/node/8192
3.Aggregatedsocialac%on
AggregatedsocialacGonisacollaboraGveserviceinwhichpeopleacttogetherandusetheircollecGvepowertoachievesocialgoals.
4.Crea%ngsocialnetworkforconviviality
CreaGngsocialnetworkforconvivialityisacollaboraGveservicewhoseprimarygoalistoimprovesocialconvivialitybyformingandreinforcingasocialnetwork.Peopleareorenfromthesamelocalityandinteractface‐to‐faceandvirtuallyonaregularbasis.
5.Mutual‐supportcircles
MutualsupportcirclesareacollaboraGveservicewherepeopleprovidemutualsupporttooneanotherinordertosolveproblemsthattheyhaveincommon.
Local Vocals Singing Group
6.Competences,%meandproductsexchange
Competences,GmeandproductsexchangeisacollaboraGveserviceinwhichpeoplecollaboratethroughtheexchangeofcompetences,Gmeandproducts.
7.Products,placesandknowledgesharing
Products,placesknowledgesharingisacollaboraGveserviceinwhichpeoplecollaboratethroughsharingproducts,placesandknowledge.
4.Crea%ngsocialnetworkforconviviality
CreaGngsocialnetworkforconvivialityisacollaboraGveservicewhoseprimarygoalistoimprovesocialconvivialitybyformingandreinforcingasocialnetwork.Peopleareorenfromthesamelocalityandinteractface‐to‐faceandvirtuallyonaregularbasis.
Finding2.Asystemofcollabora%veservice
PlaLorm A platform hosts one or more enabling solutions e.g.) Meetup.com
Finding2.Asystemofcollabora%veservice
EnablingsoluGon An enabling solution motivates and empowers people to create a service to meet their needs e.g.) Meetup Group
PlaLorm A platform hosts one or more enabling solutions e.g.) Meetup.com
Finding2.Asystemofcollabora%veservice
EnablingsoluGon An enabling solution motivates and empowers people to create a service to meet their needs e.g.) Meetup Group
CollaboraGveservice
A service created by users involves activities in the digital and physical world. e.g.) Team Fighting Diabetes
PlaLorm A platform hosts one or more enabling solutions e.g.) Meetup.com
Finding2.Asystemofcollabora%veservice
EnablingsoluGon An enabling solution motivates and empowers people to create a service to meet their needs e.g.) Meetup Group
CollaboraGveservice
A service created by users involves activities in the digital and physical world. e.g.) Team Fighting Diabetes
Event An event is the result of a collaborative service in the physical world. e.g.) Team Fighting Diabetes hiking day
PlaLorm A platform hosts one or more enabling solutions e.g.) Meetup.com
Finding3.Atypologybasedonnetworkstructure
CollaboraGveservicesonthedigitalplaLormwerecategorizedinto4typesaccordingtotheirnetworkstructure.
Networked individuals
A group and individuals
A network of networks
A network of groups
Digitalpla8orm
ICTforsustainablefoodproduc%onandconsump%oninMilan
Farmersmarket Vegetable
garden
BreadproducGon
consumer
farmer
civil organization
municipality
NutrireMilanoproject
Pilotcase
Digitalpla8orm
ICTforsustainablefoodproduc%onandconsump%oninMilan
Farmersmarket Vegetable
garden
BreadproducGon
consumer
farmer
civil organization
municipality
NutrireMilanoproject
Pilotcase
Digitalpla8orm
ICTforsustainablefoodproduc%onandconsump%oninMilan
Farmersmarket Vegetable
garden
BreadproducGon
consumer
farmer
civil organization
municipality
NutrireMilanoproject
Pilotcase
Stakeholders
PresentworkswithDr.Gruzd
• SocialnetworkanalysisofdigitalplaLormsforcollaboraGveservices,
• SocialnetworkanalysisoffarmersintheAgriculturalParkSouthofMilan,
• ComparaGveanalysisbetweentypologiesofcollaboraGveservicesandsocialmediathattheyuse,
‐>Thegoalistodevelopandevaluateasocio‐technicalframeworkfordesigningdigitalplaLormstosupportsocialinnovaGonandsustainabilityinamoresystemaGcway
Thankyou.
Atypologybasedonthenetworkstructure
With a platform
Without a platform
Geographically not bounded
Geographically bounded
CollaboraGonhappensamongpeoplefromsame
town/city…
Tiestrength–proximity