Inspiration Packet

Parts of a Successful Campaign

Emotional

Integrated

Target

Utility

Social Responsibility

Think outside the box

Make a Difference

Target

Consider the activities of the brand’s target

audience and structure your

campaign accordingly.

A good campaign

has a human element.

Emotional

it should make you laugh or

cry.

Consider different types of media to

create lots of touch points.

Integrated

Does your campaign’s

execution serve a purposed

other than as an advertisement?

Utility

Tap into a cause that is relevant to your brand and gives back to its

consumers.Social

Responsibility

Turn unconventional

sources into media. Think

outside the box

Show results that tell the story of

your campaign’s success

Make a Difference