Creative Campaigns to WIN in SEO - getting the big Links
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Transcript of Creative Campaigns to WIN in SEO - getting the big Links
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Using Creative Campaigns to WIN in SEO
@LisaDMyers
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Award winning Creative AND technical SEO Agency.
10 Nationalities - 13 different languages - All under one roof
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FCUKSEO
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Buying links in 2015 is very RISKY business!!
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Sure. It can still work. You can get the rankings, the traffic, the money..
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…but for how long??
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WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?
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You PAY or I’m bloody well going to no follow that link
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Attract rather than Sell
Create content that DESERVES links and MARKET that content.
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MAKE GOOD SHIT
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X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X
source: the awesome @DaveTrott
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Think like a 50s Ad Agency and execute like a geek.
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Getting the BIG links
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Our Mission: Link Equity
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What we wanted to do
Target VERY high authority sites
+ pick up secondary links as a result
= Quality and volume
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CONCEPT
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RESULT
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Any BIG links?
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314 Linking Root Domains
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1.8 Million Views
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623,691 Views
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Social
Total 169,822, of which:
Facebook: 56,077Tweets: 4,728Google+: 1,384Stumbles: 103,101LinkedIn: 907Pinterest: 3,625
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It’s not bragging if it’s true
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Expedia Nordics
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MISSION: Big Links + Country Specific coverage
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Santa’s Hollywood Holiday
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45 LINKS
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Make it relevant andmake it GOOD
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What do you CARE about?
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Think BIG; what is the best link you can think of?
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My Real London
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Links from some of the biggest newspapers in Sweden, Denmark, Finland and Norway.
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……..and Press Coverage in Finland
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Why didn’t you just say so,I love that
shit!
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How?
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Luke:
LUKE: I CAN’T BELIEVE IT.
YODA: THAT IS WHY YOU FAIL
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What’s the biggest difference between Richard Branson and someone working in Macdonals?
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What makes someone successful?
- IQ?-Education? Upbringing? Support?-Luck??
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100 people theory
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HOW YOU THINK
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I need a volunteer!
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It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
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“ DO, OR DONOT, THERE IS NO TRY. ”- Yoda