Creative Analysis of 4 Movies
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Creative Analysis of Movies
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Transcript of Creative Analysis of 4 Movies
Creative Analysis of Movies
Submitted ByRamesh Kumar VMBA – Media & Entertainment
Manipal University &Whistling Woods Intl. Ltd.,
Mumbai
Scope
Movies considered..
Our Approach
Creatives
Marketing Strategy
Business Impact
Conclusion
Movies considered...
Our Approach..
Group Opinion
Intensity Index
Group Opinion
Transformers
Surf’s Up
Dev D
Maqbool
Intensity Index
Intensity Index
Creatives
Creatives
Creatives
Creatives
Creatives
Creatives
Creatives
Creatives
Marketing Strategy
Larger than life size ad banners in LA.
Source : PR NewsWire
Marketing Strategy
Bumblebee = GM’s Chevy CamaroRatchet = Hummer H2
Jazz = Pontiac Solstice Ironhide = GMC Topkick
Transformers and GM
Form Power Partnership
Source : PR NewsWire, BrandWeek
Marketing Strategy
Dedicated sites to know about all Transformers
Source : PR NewsWire
Marketing Strategy
Dedicated page - eBay
Vespa - Test drive promotion
Transform your summer - PepsiCo
Visa - Special screening for signature level card holders
Sony - behind the scenes promo activity
Source : PR NewsWire, BrandWeek
Marketing Strategy
Surf’s Up at Build-A-Bear store
Source : Business Communicators - Second Life
Marketing Strategy
Club Penguin Promotion
Source : Business Communicators - Second Life
Marketing Strategy
McDonald’s - In-Store Signage, Happy Meal Premium etc.
Promos at NetFlix
Other Promotions - Act II Popcorn, Crunch ‘N’ Munch, KidCuisine
OldNavy - T-Shirts and flip flops for boys, girls and toddlers
Source : Business Communicators - Second Life
Marketing Strategy
Online Promotions
Source : Bollywood Hungama, iBos Network, Outlook
Marketing Strategy
Multilingual Lust line recordingsSource : Bollywood Hungama, iBos Network, Outlook
Marketing Strategy
Making of Dev D & Uncensored ScenesSource : Bollywood Hungama, iBos Network, Outlook
Marketing Strategy
UTV & Bindas Promos
Dirty Talking - dedicated phone lines
Merchandising of T-Shirts, Jeans
Source : Bollywood Hungama, iBos Network, Outlook
Marketing Strategy
Music & Trailers
Source : Bollywood Hungama, iBos Network, Outlook
Business Impact
Source : Box Office Mojo, Bollywood Hungama
Conclusion
Importance of Creatives especially for the opening and the life of the film.
Role of creatives in selling the film to the trade and to the audience.
Impact on Business
Overall Learning (??? !!! )
Thank You !
