CREATIVE ACADEMY THE RICHEMONT GROUP’S INTERNATIONAL POSTGRADUATE SCHOOL. MASTER OF ARTS IN DESIGN AND APPLIED ARTS ON JEWELLERY, WATCHMAKING AND ACCESSORIES.

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LEARNINGto woRk

Creative aCademy is a bridge from higher learning to the world of work. the aCademy’s postgraduate program helps young Creative talents move direCtly from sChool into one of the most prestigious luxury businesses

in the world: the riChemont group.

only twenty of the most promising and suCCessful design students from sChools all over the globe are admitted into the program eaCh year.

Creative aCademy’s mission is to offer young future professionals the tools they need to respond to the Constantly evolving demands of the

luxury seCtor, providing skills that will serve them throughout their Careers.

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LEFT MASTER 2013ABOVE LEFT MONTBLANC PROJECT 2012 “STAR TRACKS”, ROBERTO REYESABOVE RIGHT MONTBLANC PROJECT 2012 “DANDELION”, ZHIJIAO SHEN

creativity applied to products

THE AIM Of THE PROgRAM IS TO TuRN THEORY INTO PROfESSIONAL PRACTICE. THE MASTER Of ARTS IN DESIgN AND APPLIED ARTS COvERS THE ENTIRE PROCESS – fROM DESIgN AND PRODuCT DEvELOPMENT TO SuPERIOR CRAfTSMANSHIP, MARKETINg AND COMMuNICATION – wHILE TEACHINg THEORY AS APPLIED TO THE DYNAMICS Of THE LuxuRY wORLD AND THE COMPETITIvE BENEfITS APPLIED CREATIvITY CAN PRODuCE.

CREATIvE ACADEMY IS AN INTERNATIONAL POSTgRADuATE DESIgN SCHOOL ESTABLISHED IN MILAN, ITALY, BY THE RICHEMONT gROuP. IT PROvIDES A MASTER Of ARTS IN DESIgN AND APPLIED ARTS THAT TEACHES uNDERgRADuATES HOw TO DESIgN, DRAfT AND PRODuCE REAL-LIfE PRODuCTS fOR THE LuxuRY SECTOR.

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A POSTGRADUATE SCHOOL ESTABLISHED EXCLUSIVELY FOR THE RICHEMONT LUXURY GROUP

ABOUT

Each of thEsE Maisons rEprEsEnts a proud tradition of stylE, quality and craftsMan-ship that richEMont is coMMittEd to prE-sErving. EvEry Maison’s individual hEritagE and idEntity is rigorously safEguardEd, and its dEsignErs and craftsMEn arE con-stantly challEngEd to rEinvEnt and inno-vatE in ordEr to kEEp this hEritagE alivE and thriving.

HISTORY

richEMont was crEatEd in 1988 by thE spinoff of intErnational assEts ownEd by rEMbrandt group liMitEd of south africa (today rEMgro liMitEd). EstablishEd by dr. anton rupErt in thE 1940s, rEMbrandt group ownEd significant intErEsts in various in-dustriEs including tobacco, financial sEr-vicEs, winEs and spirits, gold and diaMond Mining, as wEll as luxury goods invEstMEnts that, along with an invEstMEnt in rothMans intErnational, would forM richEMont.

STRATEGY

richEMont’s businEss EncoMpassEs fivE kEy arEas: jEwEllEry, watchEs, writing instru-MEnts, lEathEr and accEssoriEs.

thE group is ManagEd with thE objEctivE of growing valuE for sharEholdErs ovEr thE long-tErM, rEcognizing that thE Most iMportant assEts of thE group – its luxury Maisons – havE alMost all bEEn in ExistEncE for ovEr a cEntury.

thE indEpEndEncE of Each Maison within thE group is fundaMEntal to richEMont’s ovEr-all growth stratEgy. Each Maison focusEs on incrEasing awarEnEss and dEsirability by dEvEloping crEativE products and ap-propriatE MarkEting prograMMEs. thE Maisons’ products arE sold through a nEtwork of boutiquEs ownEd by thE group, through franchisE opErations and through boutiquEs ownEd by third partiEs.

RICHEMONT CONTRIBUTION TO CREATIVE ACADEMY

• prEsEntations by brand cEos, coMpEtitors, EntrEprEnEurs, profEssional dEsignErs• sEMinars on jEwEllEry, watchEs and accEssoriEs• projEcts dEvElopEd togEthEr with diffErEnt Maisons• an intErnship within a Maison in thE richEMont group

thE richEMont group includEs Many of thE Most prEstigious naMEs in luxury: cartiEr, van clEEf & arpEls, a. langE & söhnE, bauME & MErciEr, iwc, jaEgEr-lEcoultrE, officinE panErai, piagEt, ralph laurEn watch & jEwElry co., rogEr dubuis, vachEron constantin, Montblanc, alfrEd dunhill, azzEdinE alaïa, chloé, lancEl, pEtEr Millar, nEt-a-portEr.coM, jaMEs purdEy & sons and shanghai tang.

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Master of arts in Design anD aPPLieD arts

Designers innovate shapes anD functions. they interpret aesthetics anD anticipate emerging trenDs. the master of arts in Design anD applieD arts aims at Developing these qualities anD attituDes while teaching the technical anD Design skills stuDents will neeD to succeeD. learning takes place through workshops anD constant interaction with maisons within the richemont group.

oBJeCtiVes:

• channel the creative elements of Design through practical, hanDs-on knowleDge of craftsmanship while keeping the focus on branD reputation anD the final customer

• work for a luxury branD

• learn to follow a brief

• unDerstanD anD integrate applieD arts anD crafts

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LEFT STUDENTS AT WORK IN CREATIVE ACADEMY

The sTudy program is divided inTo differenT, inTerchangeable uniTs:

• LECTURES ON MARKETINg, bRANDINg AND COMMUNICATION

• CREATIVE ExERCISES, INTERNET AND fIELD RESEARCh

• PRESENTATIONS bY bRAND CEOS, COMPETITORS, ENTREPRENEURS AND PROfESSIONAL DESIgNERS

• SEMINARS ON LUxURY AND ARTS AND CRAfTS

• SEMINARS ON jEWELLERY, WATChES AND ACCESSORIES

• SEMINARS ON NEW MATERIALS

• SEMINARS ON MANUAL RENDERINg

• COMPUTER TRAININg IN PhOTOShOP, ILLUSTRATOR, 3D PROgRAMS AND KEYShOT

• PRESENTATION SKILLS

• PROjECTS REALIzED fOR ThE MAISONS Of RIChEMONT gROUP

• INNOVATIVE PROjECTS REALIzED fOR PARTNERS OUTSIDE ThE RIChEMONT gROUP

• gUIDED VISITS AROUND ITALY AND AbROAD

TEAChERS hAVE bEEN RECRUITED fROM ThE MOST qUALIfIED UNIVERSITIES AND DESIgN SChOOLS IN ThE WORLD, AMONg WhICh OUR MOST IMPORTANT PARTNERS POLI.DESIgN AND SDA bOCCONI, AS WELL AS AMONg CEOS AND ART DIRECTORS fROM WIThIN ThE RIChEMONT gROUP.

AT ThE END Of ThE COURSE, STUDENTS ThAT hAVE ExCELLED ARE OffERED A 3-MONTh INTERNShIP IN ONE Of ThE RIChEMONT gROUP’S MAISONS.INTERNShIPS ARE ASSIgNED bASED ON AN EVALUATION Of ThE AbILITIES AND INDIVIDUAL SKILLS EACh STUDENT hAS DEVELOPED DURINg ThE COURSE.

maison proJecTs

MAISON PROjECTS ARE COMMISSIONED AND OVERSEEN DIRECTLY bY MAISONS fROM WIThIN ThE RIChEMONT gROUP. STUDENTS WORK ON PRODUCTS ThAT hAVE ThE POTENTIAL TO bE PUT INTO PRO-DUCTION. ThE IMPORTANCE Of ThESE PROjECTS RESIDES ON ONE hAND IN ThE OPPORTUNITY TO WORK ON REAL PROjECTS ThE WAY ESTAbLIShED PROfESSIONALS INSIDE ThE MAISON WOULD; ON ThE OThER AN OPPORTUNITY TO LEARN fIRSThAND WhAT IT MEANS TO WORK fOR A LUxURY bRAND IN ThE RE-SPECT Of ITS VALUES AND TRADITION.

course sTrucTureThE COURSE LASTS TEN MONThS: SEVEN MONThS AT CREATIVE ACADEMY IN MILAN (jANUARY-jULY), PLUS A ThREE-MONTh INTERNShIP gRANTED TO DESERVINg STUDENTS (SEPTEMbER-NOVEMbER).

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INNOVATIVEPrOJEcTsIn addItIon to MaIson projects, every year students work on dIfferent creatIve projects. these are not lInked to the core products of the Master course, but related to other fIelds such as graphIc desIgn, IndustrIal desIgn, boutIque dIsplays, web desIgn and so on. once coMpleted, these creatIve projects are realIzed by expert craftsMen and usually placed on exhIbItIon for the general publIc durIng MIlan’s salone del MobIle, the global benchMark for InterIor decoratIon and desIgn.

LEFT van cleef & arpels project 2013 FROM TOP LEFT TO BOTTOM RIGHT “beyond the spIrals”, vasudha bandharI; “lIterally blooMIng”, xIaoqIan yu; “couleurs du vent”, haruka usuI; “fragrance of happIness”, MIng kIang tan; “la renaIssance de corÉ”, nIkola relota; “tIMeless beauty”, davId gIrellI; “Manus et ars naturaM exaltant”, nIcoletta saracco; “les bras ouverts”, haruka usuI; “realIty Is an IllusIon – 1”, Marta MagnanI.

ABOVE FROM TOP LEFT TO BOTTOM RIGHT van cleef & arpels project 2011, “nalenen vase”, sun MIn lee; “autour de l’afrIque”, louIs benoIt; “cIclopeo”, lorena jIjon Maldonado. Montblanc project 2012, “MeltIng pot”, gIulIa ferrarIo; “envole”, ehssan Moazen; “MovIMento n.1”, soo jung ahn. trInIty cartIer project 2009, “cIrcles”, yIjun song.

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MANUAL RENDERING

Creative aCademy teaChes students to use a host of design programs inCluding photoshop, illustrator and 3d softwares and it plaCes speCifiC emphasis on manual rendering. dediCated workshops and Constant interaCtion with individual luxury maisons in the riChemont group allow students to learn the hands-on skills they will need to best express their talents as professionals in the luxury seCtor.

FINAL INtERNshIp

internships run from september through november, and are assigned based on an evaluation of the students’ abilities, personal interests and the individual skills they have demonstrated during the degree program.

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MANUAL RENDERING

Creative aCademy teaChes students to use a host of design programs inCluding photoshop, illustrator and 3d softwares and it plaCes speCifiC emphasis on manual rendering. dediCated workshops and Constant interaCtion with individual luxury maisons in the riChemont group allow students to learn the hands-on skills they will need to best express their talents as professionals in the luxury seCtor.

FINAL INtERNshIp

internships run from september through november, and are assigned based on an evaluation of the students’ abilities, personal interests and the individual skills they have demonstrated during the degree program.

students at work

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CREATIVE ACADEMY TEAM

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FRANCO COLOGNI franco.cologni@richemont.comRIChEMONT DIRECTOR / CREATIVE ACADEMY ChAIRMAN

After A long cAreer with cArtier And in top mAnAgement positions for the richemont group, cologni is currently chAirmAn of the culturAl committee of the hAute horlogerie foundAtion in genevA And of the foundAtion for the métiers d’Art in milAn. he hAs conceived And overseen numerous importAnt internAtionAl culturAl And business projects. cologni’s cAreer As A top mAnAger in the luxury sector hAs AlwAys been AccompAnied by A pAssion for the Arts And for culture, influencing his work As An opinion leAder, journAlist, writer, Applied Arts historiAn And publisher.

GIAMpIERO BODINO gmb@giampierobodino.comRIChEMONT ART DIRECTOR / CREATIVE ACADEMY ART DIRECTOR

bodino hAs been designing jewellery, wAtches And Accessories for top luxury And fAshion brAnds since 1981. he is Art director of the richemont group And A member of the strAtegic product And communicAtion committee, together with johAnn rupert, frAnco cologni And AlAin dominique perrin. he is Also heAd of design for the sAlon internAtionAl de lA hAute horlogerie (s.i.h.h.) in genevA. bodino expresses his Artistic reseArch through designs for luxury Articles And pAinting.

GRAZIA VALTORTA grazia.valtorta@creative-academy.comCREATIVE ACADEMY ExECuTIVE DIRECTOR

vAltortA’s cAreer begAn And developed within the cArtier group, where she followed interests rAnging from externAl relAtions to different communicAtion disciplines, ultimAtely becoming cArtier’s director of communicAtions for itAly. she hAs tAken pArt in numerous internAtionAl events And initiAtives, including product lAunches, exhibitions And publishing projects. she works on the publicAtion of the “cArtier Art” mAgAZine of which she is the executive publisher. project conceived And creAted by frAnco cologni.

MARIA GRAZIA COLICO mariagrazia.colico@creative-academy.comCREATIVE ACADEMY OpERATIONs COORDINATOR

GIORGIO pREDA giorgio.preda@gea.itCREATIVE ACADEMY pROjECT LEADER / CONsuLTANT - pARTNER GEA AssOCIATED CONsuLTANTs

ANGELO MARIA BARDuCCI angelo.barducci@creative-academy.comCREATIVE ACADEMY TuTOR

sECRETARY’s OFFICE info.italia@creative-academy.com

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PARTNERS

SCHOOLS FROM ALL OVER THE WORLDCreative aCademy aCCepts appliCations from the best undergraduate sChools all over the world. here you’ll find some of the sChools that have sent graduates to study with us:

FONDAZIONE COLOGNI DEI MESTIERI D’ARTE

Creative aCademy aCtivities are supported by fondazione Cologni dei mestieri d’arte (www.fondazioneCologni.it). together, the foundation and the Creative aCademy develop numerous projeCts and initiatives, whose aim is to foster the relationship between fine Craftsmanship and design, and to train young generations of designers, inCreasing reCognition and understanding of the fundamental importanCe of the métiers d’art.

POLI.DESIGN

the sChool works Closely with poli.design (www.polidesign.net/en), a Consortium of politeCniCo di milano that aCts as an interfaCe between universities, Companies, professional organizations and institutions, dealing with postgraduate teaChing, supplying expert teaChing per-sonnel and providing aCCess to some of europe’s most advanCed teCh-

nologiCal and researCh struCtures.

SDA BOCCONI SCHOOL OF MANAGEMENT

Creative aCademy also relies on sda boCConi sChool of management, founded in 1971 as the business sChool of boCConi university. sda boCConi offers exeCutive, Custom and mba programs, as well as speCialised masters, and regularly takes on researCh projeCts on Commission. the sChool’s vision of empowering life through knowledge and imagination lies behind its program offerings for the development of individuals, Companies, institutions and eConomiC systems.

RISD - RHODE ISLAND SCHOOL OF DESIGN, providenCe, ri, usa / STELLENBOSCH UNIVERSITy, stellenbosCh, south afriCa / TONGjI UNIVERSITy, shanghai, China / TEMASEk POLyTECHNIC, singapore, singaporeIED - ISTITUTO EUROPEO DI DESIGN, são paulo, brasil / NIFT - NATIONAL INSTITUTE OF FASHION TECHNOLOGy, new delhi, india / SEOUL NATIONAL UNIVERSITy, seoul, south korea / SHENkAR COLLEGE OF ENGINEERING AND DESIGN, ramat gan, israel / UNIVERSITy OF MONTERREy, monterrey, mexiCo / HIkO MIZUNO COLLEGE OF jEWELRy, tokyo, japan / HAUTE ECOLE ARC INGéNIERIE, neuChâtel, switzerland / CRéAPOLE, paris, franCe / éCOLE BOULLE, paris, franCe / ENSAD - éCOLE NATIONALE SUPéRIEURE DES ARTS DéCORATIFS, paris, franCe / ENSCI - éCOLE NATIONALE SUPéRIEURE DE CRéATION INDUSTRIELLE, paris, franCe / éCOLE DUPERRé, paris, franCe / IED, madrid, spain / CENTRAL SAINT MARTINS, london, united kingdom / THE GLASGOW SCHOOL OF ART, glasgow, united kingdom / POLITECNICO DI MILANO, milan, italy / POLIMODA, florenCe, italy / ISTITUTO MARANGONI, milan, italy / LA CAMBRE, brussels, belgium / DESIGN ACADEMy EINDHOVEN, eindhoven, the netherlands

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VACHERON CONSTANTIN / Geneva, Switzerland

MONTBLANC / HamburG, Germany

ALFRED DUNHILL / london, enGland

AZZEDINE ALAÏA / PariS, France

CHLOÉ / PariS, France

LANCEL / PariS, France

PETER MILLAR / raleiGH, nc, uSa

NET-A-PORTER.COM / weStField london,

enGland

JAMES PURDEY & SONS / london, enGland

SHANGHAI TANG / HonG KonG, PeoPle’S rePublic

oF cHina

CARTIER / PariS, France

VAN CLEEF & ARPELS / PariS, France

A. LANGE & SÖHNE / GlaSHütte, Germany

BAUME & MERCIER / bellevue Geneva,

Switzerland

IWC / ScHaFFHauSen, Switzerland

JAEGER-LECOULTRE / le Sentier, Switzerland

OFFICINE PANERAI / Florence, italy

PIAGET / Geneva, Switzerland

RALPH LAUREN WATCH & JEWELRY CO. / verSoix,

Geneva, Switzerland

ROGER DUBUIS / meyrin Geneva, Switzerland

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MALO LE BOT

Since 2012 at baume & mercier watcHeS deSiGner

YIJUN SONG

Since 2010 at cartieracceSSorieS deSiGner

FELICIA PARDEDE

Since 2012 at SHanGHai tanG HouSe & GiFtS deSiGner

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SUCCESS STORIESEvEry yEar aFTEr LEavING CrEaTIvE aCadEmy SOmE STUdENTS FINd WOrK IN maISONS IN ThE rIChEmONT GrOUp WhILE SOmE OThErS ESTaBLISh ThEIr OWN BraNd Or STarT aN INdEpENdENT aCTIvITy. hErE SOmE SUCCESS STOrIES:

MalO lE BOT

SINCE 2012 aT BaUmE & mErCIEr WaTChES dESIGNEr

EMIlIE VUIllEUMIER

SINCE 2010 aT vaChErON CONSTaNTINWaTChES dESIGNEr

KIa SChwanIngER

SINCE 2007 aT vaN CLEEF & arpELS hIGh JEWELLEry dESIGNEr

CaROlInE MÜllER

SINCE 2010 aT mONTBLaNCWaTChES dESIGNEr

IlKa SMyRECK

SINCE 2006 aT OFFICINE paNEraI WaTChES dESIGNEr

lUCa IaCOMUCCI

SINCE 2005 aT CarTIEr JEWELLEry/ hIGh JEWELLEry dESIGNEr

MaRC JOlIBOIS

SINCE 2010 aT ChLOE WOmENSWEar dESIGNEr

ElOdIE JEannET

SINCE 2011 aT pOLO raLph LaUrEN WaTChES dESIGNEr

SIfan gUO

SINCE 2011 aT JaEGEr LE-COULTrE WaTChES aNd JEWELLEry dESIGNEr

yIJUn SOng

SINCE 2010 aT CarTIEraCCESSOrIES dESIGNEr

wIllIaM ROggE

SINCE 2009 aT IWC aCCESSOrIES aNd vISUaL

mErChaNdISING dESIGNEr

fElICIa PaRdEdE

SINCE 2012 aT ShaNGhaI TaNG hOUSE & GIFTS dESIGNEr

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ACADEMIC RESOURCESCreative aCademy is loCated in the northwestern part of milan in a spaCious and modern industrial loft that was renovated speCifiCally for the sChool in 2004.

administration offiCes, Classrooms and researCh fa-Cilities are all loCated on the ground floor, where there is also a large, 300-square-meter area dediCat-ed to Cultural events and exhibitions. the first floor hosts the sChool library, as well as large open spaC-es dediCated to offiCes and ConferenCe rooms.

Creative aCademy provides its students with all the teChnology they’ll need to work and learn, inCluding the latest Computers, software and advanCed audio/video equipment.

eaCh student is provided with a regularly updated sChedule of didaCtiC material, inCluding detailed in-formation on professors and guest speakers, guided tours and events of interest.

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CREATIVE ACADEMY MAIN HALL

STUDENT RESOURCES• FuLLTIME TuToR AVAILAbLE To sTuDENTs DAILY

• DEsIgN “CoACHEs” AVAILAbLE FoR soME pRojECTs

• LIbRARY spECIALIzED IN DEsIgN AND AppLIED ARTs

• oNE pC pER sTuDENT, wITH 2D AND 3D DEsIgN soFTwARE

• pEN TAbLET

• ACCEss To ARCHIVEs spECIALIzED IN INNoVATIVE DEsIgN MATERIALs

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MILANO CAPITAL OF DESIGNCONSIDERED THE HEARTLAND OF ITALIAN INDUSTRIAL DESIGN, MILAN IS SYNONYMOUS WITH STYLE, CULTURE, ART AND ENTREPRENEURIAL SPIRIT. EVERY YEAR THE CITY HOSTS THE SALONE DEL MOBILE, AN EVENT THAT IS CONSIDERED THE GLOBAL BENCHMARK FOR INTERIOR DECORATION AND DESIGN, AS WELL AS INTERNATIONALLY IMPORTANT FASHION EVENTS. MILAN IS ALSO AN EPICENTER FOR ITALIAN CREATIVITY, WITH COUNTLESS ARTISANS, SKILLED CRAFTSMEN, ARCHITECTS AND DESIGN PROFESSIONALS WORKING AROUND THE CITY.

CREATIVE ACADEMY CONSIDERS LIFE IN THIS VIBRANT ITALIAN CITY AN ADDED VALUE FOR ITS STUDENTS.

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HOW TO APPLY

CANDIDATES PROFILE

•undergraduatedegreeinindustrial, interior,graphics,fashion,jewellery orwatchdesign

•21to28yearsold(preferableagebracket)

•fluencyinenglish

•workexperienceispreferable

ADmISSION

allcandidatesshouldsubmittheir

1.applicationform(tobedownloadedfrom ourwebsitewww.creative-academy.com)

2.resume

3.colourprintedportfoliowithprojects, sketchesandmanualrenderings– including“gouaches”ifpossible.cdwith 3dmodelsisoptional.

4.twopassport-sizephotos

notlaterthan15thseptemberofeveryyear.

pleasenotethatthematerialsenttocreativeacademywillnotbereturned

FEES

•12,100euros(10,000+21%vat)

•scholarshipwillbeawardedtothemost deservingstudents

WHEN TO SEND IT:

before15thseptemberofeveryyear

WHERE TO SEND IT:

creativeacademyviagiovannidaudine,3220156milano,italytel:+39023026269fax:+39023026705

info.italia@creative-academy.comwww.creative-academy.com

ELIGIBILITY REQUIREmENTS

inordertoapplyforthemaster,candidatesarerequiredtohavecompletedonecourseof studies related to design (university degree or equivalent) and master the englishlanguage,bothspokenandwritten,verywell.workexperience,evenatapprenticeshiplevel,ispreferred.acertificatewillbeissuedattheendofthecourse.

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via Giovanni da Udine, 3220156 Milano, italy

t: +39 02 30 26 269F: +39 02 30 26 705

inFo.italia@creative-acadeMy.coMwww.creative-acadeMy.coM

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