CREATION OF A BLACK SEA NETWORK FOR SUSTAINABLE TOURISM DEVELOPMENT IN BULGARIA, ROMANIA, UKRAINE, MOLDOVA

AND GEORGIA (BS TOURISM NET)

Preliminary Results of Stakeholders Investigation Georgia

Network meeting 2Chisinau, Moldova, 24-25 February 2014

G.Meladze, N. Pavliashvili, M.Varshanidze, O.Margvelashvili,K.Bilashvili, V.Trapaidze, N. Begalishvili, N.Tsintsadze

The Questionnaires were distributed within the stakeholders of Ajara region of the Black Sea, on 07-15 of February, 17 respodents (mainly from Batumi), answered on questions. On the following slides below, we tried to make the preliminary analysis of the results, at a moment:

Travel agent Catering Transportation Accomodation0

1020304050

29.423.5

5.9

41.2

N2. Type of company activities %

Accomodation Catering Rent services0

102030405060708090 87.5

6.3 6.3

N3. Types of services provided %

Head

Top management

Key personal (marketing manager, operations manager)

0 10 20 30 40 50 60 70

58.8

11.8

29.4

N4. Your position in the organization %

70.6

29.4

N5. Forms of ownership %

PrivateGovernmentNGOPrivete enterpreneur

37.5

25.0

25.0

6.36.3

N6. Number of employees%

1-1010-2525-5050-100>100

Up to 100 000 EUR

100 000 Eur-1000 000

>1 000 000 EUR

0 10 20 30 40 50 60 70 80 90

86.7

6.7

6.7

N7 Company annual income%

Up to 1000

1000-2000 2000-5000 5000-10000

>1000005

101520253035

18.8

31.325.0

18.8

6.3

N8. Number of tourists per year %

<16

16-25

25-35

35-50

50-60

60-80

0 5 10 15 20 25 30

10.4

12.5

25.0

27.1

14.6

10.4

N9 Age structure of tourists%

%

Age group

<100 euro

100-1000

1000-5000

>5000

0 10 20 30 40 50 60 70 80

75.0

18.8

6.3

0.0

N10. Average tourists spending %

Local National Foreign Local, national, foreign

Local, foreign National, Foreign

0

10

20

30

40 36.0

4.0

24.020.0

12.0

4.0

N11. Places of tourist origin %

1-5 5-10 10-20 20-30 30-50 >500

10

20

30

4042.9

28.6

7.1

0.0

14.3

7.1

N12. Number of tours available %

Black sea coast

Kaxeti

Mountainous Ajara

Svaneti

Tusheti

0 5 10 15 20 25 30 35 40 45

40.0

20.0

20.0

15.0

5.0

N13. Most popular geographical directions %

SightseengHistorical

MarineNature

WalkingEthnographical

GastronomicSports tourism

Events tourism (musical, historical)Religious

Art festivalsMedical tourism

EducationalClimbing

Skiing

0 2 4 6 8 10 12 14

13.013.0

10.98.78.78.7

6.54.34.34.34.34.3

2.22.22.2

N14. What types of tours do you provide %

Events tourism (musical, historical)Sightseeng

Art festivalsMarine

HistoricalSports tourism

WalkingBiking

EthnographicalSkiingNature

GastronomicEducational

Medical tourismScuba diving

ClimbingReligious

RecreationalTechnogenicBirdwatching

Geological

0 1 2 3 4 5 6 7 8 9 10

9.8

9.0

9.0

7.5

6.0

6.0

5.3

5.3

5.3

4.5

4.5

4.5

3.8

3.8

3.8

3.0

3.0

2.3

1.5

1.5

0.8

N15. In your opinion, what types of tours need to be provided in the future (in your country, region, city)

%

1-2 2-3 3-5 5>0

10

20

30

40

50

0.0

11.8

41.2

47.1

N16 How many destination must be included in the tour?

%

23.5

35.3

17.6

23.5

N17. How many countries must be uncluded in the tour?

%1 country

2 countries

3 countries

4 countries

Turkey

Moldova

Romania

Bulgaria

Russia

Ukraine

0 5 10 15 20 25 30 35

2.7

10.8

13.5

18.9

21.6

32.4

N18. Please choose three most preferable variants of countries involved in the tour?

%

0

5

10

15

20

25

30

35

13.6 13.6 13.6

27.3

31.8

N19. To provide a tour you need %

investments information legal assistance0

10

20

30

40

50

6046.7

53.3

0.0

N20. What kind of assistance is needed for your company

%

8.1

32.4

32.4

27.0

N21 Black Sea tourism strategy priorities %

institutional

marketing (new tours)

investment (new sources)

information (technology)

Respondents added the comments to the information given above, as follow: - It is nessessary to increase the level of service, that , for now, is not sufficient enough;- More diversified information is needed to be provided to the tourists about Georgia touristic resources as well, as to participate in the international exhibitions; - The touristic resources of Zemo (mountainous ) Ajara region, that closely (within 40-80 km) adjust the coastal zone of the Black Sea and where more services can be provided (e.g. horse riding, rural tourism etc.) - It is desirable to organise the trainings, aiming to increase the skills of service personnel;- With the goal to prolong the holiday season, it is nessessary to create appropriate infrastructure securing the touristic interest during the period, other than summer time (e.g. in the case rainy weather etc.)

Thank You !