Creation Content Distribution ... Content Strategy The “what you say, when, where and...

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Transcript of Creation Content Distribution ... Content Strategy The “what you say, when, where and...

  • 2016





  • WHO WE ARE Headline Studio, the in-house content marketing agency of Advance 360, creates stories for brands that engage audiences and start conversations. As part of one of the largest privately held media companies in the country, we bring first-hand insight to the work we do with our clients. Our team of award-winning writers, editors and designers crafts custom content that will increase your brand’s visibility and deliver results. We offer branded and native solutions that can be distributed across our trusted, leading platforms or through your owned channels.

    We Build Audiences That’s what sets us apart. While most Content Marketing agencies simply hand over a piece of branded content and expect you to find a means to distribute the work, Headline Studio takes it a step further. We will build an exclusive audience tailored specifically to your target market, ensuring a pinpoint distribution model that mitigates any waste. Then, we’ll share your content through our owned and extended networks.

    Headline Studio reaches over

    59 million unique monthly visitors on its owned network alone.1

  • WHY Content marketing? People are blind to banner ads, fast-forwarding past commercials and hitting “skip ad” as soon as the option appears. But consumers have an unquenchable thirst for smart content: stories that entertain, inform and enrich their lives.

    Rather than interrupt consumers with a marketing message, content attracts. When people come to you, they’re a lot more likely to stick around.


    62% less Cost

    3X more leads

    Content marketing costs 62% less than traditional marketing

    initiatives while generating about three times as many leads.2

    $14+ Brands that utilize content marketing

    save more than $14 per customer


    82% 82% of companies

    that blog see a positive ROI for their inbound marketing.3

  • CAPABILITIES Headline Studio presents content strategy, development and management services to clients locally, regionally and nationally. Our comprehensive suite of branded and native content solutions can be shared across our trusted, leading local platforms, or through branded channels.

    Content Strategy

    The “what you say, when, where and how” part. • Cross-platform content

    strategy creation for brands • Editorial team creation and

    project management • Editorial calendar planning • Monetization

    Content Hubs and branded newsrooms

    Rich, branded content environments that feed all owned channels. • Digital brand and user experience audits

    (website, blog, social media) • Competitive review • Website development and design (or redesign)

    Native and Branded Content

    Articles, blog posts, newsletters, magazines and bespoke pieces for print and digital. • Content creation, production and publication • Content optimization and socialization

    58% of content marketers agree effectiveness improves with a documented Content strategy.4

  • Data visualization and infographics

    Eye-catching and dynamic visual storytelling. • Data analysis • Custom survey development, fielding and analysis • Interactive end products

    (reports, dashboards, apps)

    Video and Podcasts

    Engaging and highly shareable multi-media. • Storyboard development • Production • Animation, scripting, editing • Syndication across digital landscape

    Social Media Management

    Tailored, share-worthy messages, turnkey execution. • Posting, scheduling and monitoring services • Social engagement, including polls, sweeps,

    #hashtag and UGC, and referral programs • Amplification and targeting

    Infographics are seeing the largest growth in use among content marketers.4

    45% 2015

    62% 2016VS.

  • HOW WE WORK With a focus on content, not marketing, we put the interest of the reader at the middle of everything we produce for brands. By creating content that is relevant, we help companies engage and connect with customers in a way that’s deeper and more authentic.

    We fully collaborate with you to achieve your goals.

    Create Connect


  • Distribution. As part of Advance 360, we have access to comprehensive digital solutions and superior audience-targeting capabilities that help brands increase their visibility among their most likely customers.

    We create engaging, customer-oriented content that fuels your owned media channels, and we support that content with paid efforts that increase its visibility among a target audience, with the goal of earning trust, support and advocacy for our clients. Our

    Audience Local Media Groups

    Condé Nast

    Extended Network

    Your Audience

    Content Hub




    YouTube New Audiences

    Shares Likes

    Media Mentions


    “Establish yourself as the go-to source of good information and people will reward you

    with their business and loyalty.” —Liz Buffa, VP, Headline Studio

    Our Local Media Groups make up the

    nation’s 8th largest News/Info company. Add in Our extended network, and the reach is staggering.1

  • Amplification. Audience reach is no longer about throwing links against the wall and seeing what sticks. With a targeted campaign that blends social media management with data-driven analytics, your message can reach a larger, more engaged audience.

    Search Marketing

    Social Media Management

    Audience Targeting

    Reporting and Analysis And just as amplification has changed, so has reporting. Analytics no longer wait until the end of the campaign—they inform, change and reengage the interested audience as the campaign moves along. We have unique access to large, dynamic data sets including: • Performance: Reach, frequency, impressions • Engagement: Time spent on content, page likes, page

    engagement, shares, earned views, engagement rates • Activity: Clicks, click-through rates, call-to-action clicks

  • OUR PROCESS. No two brands are exactly alike. That’s why Headline Studio tailors every proposal to the unique needs of its clients. Our process begins with a deep dive into your brand and a thorough understanding of your objectives—always with the goal of having a measurable impact on your business.

    Brand Immersion

    Measurement + Optimizing for Performance

    Distribution Publication

    Editing, proofing + optimizing for search

    Content Creation

    Editorial Calendar

    Content Strategy

    21 JUN

    Audience Development

  • Contact Want to learn more? For more detail on our solutions, platforms or audience, contact:

    Matthew Chervin Vice President, Sales 917-548-3305 [email protected]

    Headline Studio at Advance 360 One World Trade Center New York, NY 10007

    SOURCES: 1. comScore: January 2016 2. 3. 4.