Creating winning business plan(2)
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Creating a Winning Business Plan v.2
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This is a revision of the business plan lecture powerpoint, It is more succinct and direct to the point. It answers most of the concern of the entrep students writing a business plan. Some lack data and the proving part. They lack coherence and relevance
Transcript of Creating winning business plan(2)
Creating a Winning Business Plan v.2
Creating a Winning Business Plan v.2For existing businesses or
start ups
What is a Business Plan?
It is a story by the entrepreneur or a CEO
For the following audience
• For the financiers/lenders
• For the stockholders
• For the public at large
• For the employees
What is the story?
• Where are we now?
(The situation/background)
• Where are we going?
(Our goals/objective)
• How do we get there?
(The strategy; the choice of action
and resources)
Business planning – an important skill
Parts of a Strategic Business Plan
Parts of Business Plan
1.Business Concept and Business Model
• Business Concept – “ a description of business in not more than 50 words describing product/services/channel and PTM.”
e.g.
“ WHAT IS VENTE”
e.g.
“ WHAT IS SUNCELL”
• Vision
• Mission
• Objectives
• Key Result Area
• Performance Indicator
2. Business Objectives:
How does a company make money?
Inspired by Peter Drucker
Business Model
• Main Value Proposition (MVP)
• Primary Target Market (PTM)
• How to communicate MVP to PTM
• How to deliver value (MVP) to PTM
CONTAINS
BUSINESS MODEL CANVAS
By: Alex Osterwalder
• Technology providers
• Senior management
• Finance providers
• Middle managers
3. Organization:
4. Executive Summary
5. The Product
Customers
Competitors
Environment:
PESTEL
Micromarket:
Location
Competitor
Customer
6. Sales Estimate:
SPATRES
(what is to be done to meet the objectives)
7. Strategy:
SPATRES
• Strategy
• Program
• Activities
• Tasks
• Resources
ENTERPRISE DELIVERY SYSTEM
• Input
• Throughput
• Output
INPUT
4 MsMaterialsMachinery
MoneyManpower
THROUGHPUT
• Methods
• Process
• Control
• Quality
• Supervision
OUTPUT
• Products
• Services
MARKETING4 Ps
•Product
•Promotion
•Placement
•Price
OUTCOMESThe Objectives:
1.Sales
2.Financial:• Cash Flow
• Net Income
• Turnover
3. Customer Impact
4. Job Generation
8. Must be in a long detailed form
Succession Planning
Harvest Issues - IPO and sales to third parties
Business failures
8. Exit Strategy:
9. Compliance with regulations
– most specially laws on safety, health, and environment
Financials:
• Distinct and separate from sales estimate (that comes from macro / micro/industry/ market data
• BREAK EVEN ANALYSIS
• RATIOS: HORIZONTAL AND VERTICAL
• Du PONT: ROI, ROE
Includes:
1. Cash flow statement (3 years)
2. Profit and loss
3. Statement of condition
Business Plan contains proofs that the plan can be
a success
Supporting Data / Information
Is intuition / guesswork enough?
Degree of confidence
Hopefully??!
The elevator pitch – does it work?
Some entrepreneurs do not have business plan and yet
are successful. Why?
Business Plan writing competition in GSB’s
How much is the cost of having a business plan
outsourced?
Thank You!
Credits
JORGE U. SAGUINSIN
Senior Managing Director
