Creating Value from Big Data

Richard BenjaminsGroup Director BI & Big Data, Internal Exploitation

@vrbenjamins

Big Data examples

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4

Xavi: movements faster than 5 m/sec

Messi: movements faster

than 5 m/sec

Time at each position sec.

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Mobility info from our network

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Speeding

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A new digital, data-based product

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What is Big Data

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Data is growing and will continue to grow

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McKinsey

McKinsey

The relevance of Big Data

Creating value from Big Data

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Technology & analytics

All processes

All dataAll people

Creating value from Big Data

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Big data platforms and analytics

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Analytics – Data Science

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Applying it to all business processes (use cases)

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Some use cases – internal & external monetisation

Video analytics

• Upselling

Smart marketing

• Real time data snacksNetwork analytics

• Value-based deployment

• Upselling (2G – 3G)

Smart Steps

Customer journey analytics

• Commercial omni-channel

• Digital customer care

Churn reduction

• Viral churn

• Causes of churn

Smart Digits• Fraud prevention

• Credit scoring

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Socio-demographic

P&S

Channels:

online, social

network,

stores…

Call Centers

content

Geo-location

Consumption: CDR,

SMS,xDRs--

TV Audiences

Mobile Apps

using APIsMobile Apps using

ports distinct from

http (https included)

Web Logs

QoE

. . . external data+

DWH Big Data

For a telco, data sources have significantly increased, enabling a 360 customer view

Descriptive

WHO ?

Behavioral

WHAT, WHERE ?

Interaction

HOW ?

Attitudinal

WHY ?

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Empowering all types of people to become more data-driven

Tools to

access data

and insights

Data

scientists:

courses &

events

Product

designers:

lean start-up

and lean

analytics

C-Suite:

mobile dashboards

and inspirational

events

Managers:

Lean analytics

and predictive

analytics tools

Sales people:

Dashboard

and predictive

analytics tools

Market insights tools

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Data Culture - Adapt or Die

No puedes montar un equipo

con un ordenador, Billy.

¿No?