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Transcript of #CREATING THOUGHT LEADERS tweet Book01
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Book Excerpt
#CREATING THOUGHT LEADERS
tweet Book01
By Mitchell Levy
Foreword by Marshall GoldsmithAfterword by Jeffrey Hayzlett
Helping Experts Inside of Corporations Amplify
Their Thought Leadership
E-mail: [email protected] Stevens Creek Blvd., Suite 210
Cupertino, CA 95014
An Actionable Business Summary
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BOOK EXCERPT Table o Contents
Foreword by Marshall Goldsmith
Section I: Why Should You Be a Thought Leader?
Section II: What Does It Take to Be a Thought Leader?
Section IV: Benets of Being a Thought LeaderSection VI: Craft and Rene Your Message
Section X: What Else Should You Be Doing or Thinking About?
About the Author
Helping Experts Inside of Corporations Amplify Their Thought Leadership
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3#CREATING THOUGHT LEADERS tweet Book01
ContentsThis is the Table o Contents (TOC) rom the book or your
reerence. The eBook TOC (below) difers in page count
rom the tradebook TOC.
Foreword by Marshall Goldsmith 17
Introduction 19
Section I
Why Should You Be a Thought Leader? 21
Section IIWhat Does It Take to Be a Thought Leader? 31
Section III
Who Has Made the Transition toThought Leader/Guru? 43
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Section IV
Benets of Being a Thought Leader 53
Section V
Dening Your Space andCreating Your Opportunity 61
Section VI
Craft and Rene Your Message 75
Section VII
Thought Leaders Need H.E.L.P. 81
Section VIIITips to Start on the Thought Leader
Path Today 93
Section IXBe a Great Radio or TV Guest and
Be Quoted in the News 101
Helping Experts Inside of Corporations Amplify Their Thought Leadership
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5#CREATING THOUGHT LEADERS tweet Book01
Section X
What Else Should You Be Doing or
Thinking About? 113
Appendix A
Thought Leaders Need H.E.L.P.
(Summary) 122
Appendix B
Steps to Crowdsource a THiNKaha Book 123
Afterword by Jerey Hayzlett 125
About the Author 127
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Helping Experts Inside of Corporations Amplify Their Thought Leadership
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#CREATING THOUGHT LEADERS tweet Book01 7
Foreword by
Marshall Goldsmith
In line with the concept of this book, I will keep
my foreword short. This is the career Bible for
thought leaders! It clearly shows you how to turn
your expertise into thought leadership, which is
a necessary concept for successful twenty-rst
century organizations.
Marshall Goldsmith
The Most Inuential Leadership
Thinker in the World
(Thinkers50 Survey—Sponsored byHarvard Business Review )
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Section I: Why Should You Be a Thought Leader?
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In this rst section, I dene the terms expert,
thought leader, and guru and describe why it
might make sense for you to be recognizedin your eld for what you do.
Section I
Why Should You Be a
Thought Leader?
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Section I: Why Should You Be a Thought Leader?
Today’s world is full of distractions.When our minds become overloaded
with irrelevant information, we can
lose track of our goals.
Our minds are powerful. We use
them to feel, decide, and act.
Harnessing the power of our mindsgives power to our life and work.
1
2
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3
We have three brains, each
of which has evolved over
time—a primitive brain
being rst; then limbic; and
the last, neocortex.41
4. Paul D. MacLean, A triune concept of the brain and behavior
(Toronto: Univ. of Toronto Press, 1973).
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Section II: What Does It Take to Be a Thought Leader?
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What attributes are typically seen in thought
leaders? What activities should you be focused on?Where should you be sharing your wisdom?
Section II
What Does It Take to Be aThought Leader?
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Section II: What Does It Take to Be a Thought Leader?
Thought leader means
dierent things to dierent
people, but what does
it mean to you?
16
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17
18
Step 1 to becoming a thought
leader: you want to be one!
Step 2 to becoming a thought
leader: write a book about thetopic you are an expert in!
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Section IV: Benets of Being a Thought Leader
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So if you make the journey from expert to thought
leader, is it worth it? How are you viewed? Whatdoes it mean? Where do you go from there?
Section IV
Benets of Being aThought Leader
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Section IV: Benets of Being a Thought Leader
We tend to question everything.To engage the spirit is to engage
faith—not necessarily faith in a
god but faith in a greater purpose.
“Faith is daring the soul to
go beyond what the eyes can see.”—William Newton Clark
59
60
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61
62
Do you live or work by a specicbelief system today, spiritual
or otherwise? How did it form?
How does it guide your behavior?
Faith in a greater purpose
facilitates both physical strength
and mental focus. We are engagedand invested in an outcome.
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Section VI: Craft and Rene Your Message
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What should you say? Why do people want to
listen? How are you going to create action fromyour audience?
Section VI
Craft and Rene Your Message
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Section VI: Craft and Rene Your Message
77
78
Take your unique message and see
how it helps accomplish both your
and your organization’s goals.
Your message should be
easy to articulate and remember,
and each element of your messageshould foster an action.
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79
80
Test drive your messaging. Does it
appeal to others—both inside and
outside the organization?
The target audience of your message
should be the prospects for yourbusiness or their inuencers.
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Section X: What Else Should You Be Doing or Thinking About?
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There are so many activities that you should be
doing on a daily, weekly, and monthly basis.
You should also consider experimenting with
one to two new ideas each month (or quarter
depending on the magnitude of the idea) as the
marketplace keeps changing, and you need to
change with it.
Section X
What Else Should You BeDoing or Thinking About?
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Section X: What Else Should You Be Doing or Thinking About?
130
131
Put the title author on your business
card. At least 20 percent of the people
who see it will ask you about it.
How do you measure success?
Have a plan; measure your results
against the plan. Share yourexpectations and results with others.
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132
The commitment, desire,
and discipline required
to achieve thought leader
status must be exceeded by
your actions to sustain it.
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Afterword by
Jeffrey Hayzlett
As a global businessman, I know that to be
successful you need to know what you want and
then go get it. If you want to be an expert in
your eld, then make it happen. In #CREATING
THOUGHT LEADERS tweet Mitchell hands you
the reigns with the necessary tools, tips, and “aha”
moments to get started. So stop thinking, jump inthe saddle, and start reading.
Jefrey Hayzlett
Global Business Celebrity,
Bestselling Author, andSometime Cowboy
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Mitchell Levy, CEO, Thought Leader Creator & Publisher of THiNKaha®, has
successfully founded over fteen rms and partnerships, is a well-known business
consultant, strategist, educator, and an Amazon best-selling author with eighteen
business books. Mr. Levy is a frequent media guest and a popular speaker, lecturing
on business and management issues throughout the United States and around theworld. He has provided strategic consulting to over 100 companies, has advised
over 500 CEOs on critical business issues through the CEO networking groups
he’s run, and has been Chairman of the Board of a NASDAQ listed company.
Today, Mr. Levy’s principal focus is turning corporate leaders and experts into
recognized thought leaders in their spaces. He does this through speeches,
coaching, mentoring, various tools and partnerships, and his highly successful
physical and eBook publishing businesses where he’s published over 225 titles.
Mr. Levy is also Executive Director of College Open Textbooks/Open Doors
Group, which works to evangelize the use of open textbooks at community colleges
and four-year institutions. Previously, Mr. Levy spent thirteen years working for
corporations in IT, nance, and operations, including Sun Microsystems where
he ran the e-commerce component of Sun’s supply chain, created four executive
education programs at two dierent Silicon Valley Universities, was the conferencechair for four Comdex conferences focusing on business executives at medium- to
large-sized enterprises, has contributed to and written over 100 articles, given over
250 speeches on e-commerce and business, and has prognosti cated and published
an annual top ten business trends for over a decade at the turn of the century. Mr.
Levy earned a BS in Operations Research from the University of Miami and an
MBA from the College of William and Mary.
About the Author
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#CREATING THOUGHT LEADERS tweet Book 01 can be purchased as an eBook
for $14.95 or tradebook for $19.95 at http://www.thinkaha.com/books/creating-
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Please contact us for quantity discounts [email protected] or to be informed
about upcoming titles [email protected] or phone (408-257-3000).
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