Creating Synergies to Connect to the Connected Consumer Melanie Nuce, GS1 US

6 May 2015

© 2014 GS1 US ALL RIGHTS RESERVED

CUSTOMERS ARE DEMANDING AN ALWAYS-ON,

OMNI-CHANNEL SHOPPING AND FULFILLMENT EXPERIENCE

2

Customers shop anywhere, anytime; leveraging technology to obtain products

cheaper and faster

FOUR KEY PILLARS OF A SUCCESSFUL

OMNI-CHANNEL STRATEGY

3

INVENTORY

VISIBILITY

WEB-READY

PRODUCTS

PREDICTIVE

ANALYTICS

FULFILLMENT

STRATEGY

PILLAR #1: INVENTORY VISIBILITY

The ability to track and trace items within the store and throughout the inventory cycle

4

INVENTORY

VISIBILITY

KEY COMPONENTS:

• Item identification

• Focus on EPC-enabled RFID

• Supplier tagging back to the source

• Partnerships with third-party logistics

providers

PILLAR #2: WEB-READY PRODUCTS

Making a product “Web – Ready” from a marketing standpoint

5

WEB-READY

PRODUCTS

KEY COMPONENTS:

• Data accuracy and completeness

• Data attribution

• Improve item setup speed and reduce

labor intensiveness

• Images

• Online search management

PILLAR #3: FULFILLMENT STRATEGY

Building out the processes, technologies and physical infrastructure to support an

omni-channel strategy

6

KEY COMPONENTS:

• Thinking about assets

(facilities and inventory) differently

• Third-party providers

• Demand forecasting and fulfillment /

Demand shaping

• Mobile management

(Web enabled search, etc.)

FULFILLMENT

STRATEGY

PILLAR #4: PREDICTIVE CUSTOMER ANALYTICS

Leveraging big data to analyze current and historical facts and better understand and

predict shopping patterns

7

PREDICTIVE

ANALYTICS

KEY COMPONENTS:

• Standard descriptors & data governance

• Targeted promotions

• Personalization

• Impact of stock-outs on analytics

© 2014 GS1 US ALL RIGHTS RESERVED

GS1 US Overview

8

© 2014 GS1 US ALL RIGHTS RESERVED

110+ Member Organizations

Serving Business Around the

World

9

© 2014 GS1 US ALL RIGHTS RESERVED

WHEN THERE’S NO GLOBAL STANDARD….

10

© 2014 GS1 US ALL RIGHTS RESERVED 11

GS1 Standards are the global

language of business —

a language for identifying, capturing,

and sharing information automatically

and accurately,

so that anyone who wants that

information can understand it, no matter

who or where they are.

© 2014 GS1 US ALL RIGHTS RESERVED

THE GLOBAL LANGUAGE OF BUSINESS

GS1 Standards

Identify GS1 Identification Numbers

Companies, Products, Locations,

Logistics, Assets, and Services

Capture GS1 Data Carriers

Barcodes and EPC-enabled RFID

Share GS1 Data Exchange

Master Data, Transactional Data,

and Physical Event Data

12

© 2015 GS1 US ALL RIGHTS RESERVED

FOCUS AREAS AND KEY INDUSTRIES

FOCUS AREAS

• Omni-Channel & E-Commerce

• Data Quality & Data

Management

• Inventory Efficiency

• Product & Location

Identification

• Traceability & Safety

KEY INDUSTRIES

• Apparel & General Merchandise

• Foodservice

• Fresh Foods

• Healthcare

• Retail Grocery

13

© 2015 GS1 US ALL RIGHTS RESERVED

OUR VALUE TO INDUSTRIES AND COMPANIES

14

© 2014 GS1 US ALL RIGHTS RESERVED

SOLVING INDUSTRY NEEDS

Industry

Problem /

Opportunity

Requirements Solutions Adoption

& Usage

GS1® helps industry

identify a problem

or opportunity and

organize to solve it

GS1 helps industry

define their needs

/goals and create

adoption plans

GS1 develops:

• Standards

• Guidelines

• Tools

• Readiness Programs

• Education & Training

GS1 measures

how industry adopts

and uses standardized

technology

15

© 2014 GS1 US ALL RIGHTS RESERVED

GS1 US APPAREL AND GM INITIATIVE

16

© 2014 GS1 US ALL RIGHTS RESERVED

CONTACT INFORMATION

Melanie Nuce

Vice President, Industry Engagement

Retail Apparel and General Merchandise

GS1 US

TEL +1.303.655.8640

EMAIL mnuce@gs1us.org

WEB www.GS1US.org/Apparel

Connect with the GS1 US community

on:

17