Creating strategy in a small business
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Creating strategy in a small business Ed Kless GN-26 Wednesday, July 29 th , 1:30pm – 2:15pm @edkless
Transcript of Creating strategy in a small business
Creating strategy in a small businessEd Kless
GN-26
Wednesday, July 29th, 1:30pm – 2:15pm@edkless
2 #SageSummit
The contents of this presentation were provided by the individual(s) and/or company listed on the title page. The information and opinions presented in this presentation may not represent the positions, strategies, or opinions of Sage. Unless explicitly stated, Sage is not responsible for the content herein and no endorsements are implied. ©2015 Sage Software, Inc. All rights reserved. Sage, the Sage logo, and any Sage product and service names mentioned herein, are trademarks of Sage Software, Inc. or its affiliates. All other names used in this presentation are for informational purposes only and may be trademarks of their respective owners.
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How? vs. What matters!
How do you do it? What refusal have I been postponing?
How long will it take? What is the commitment I am willing to make?
How much does it cost? What is the price I am willing to pay?
How do you get those people to change? What is my contribution to the problem?
How do you measure it? What is the judgment I need to make?
How have other people done it successfully? What do we want to create together?
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Strategy Staff
Skills
Structure
Style
Systems
Shared Vision
The Modified Seven S Model
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Seven S Model Fundamentals
Strategy Staff
Skills
Structure
Style
Systems
Shared Vision
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Strategy beliefs
• Strategy is about analyzing your situation
• Strategy is about what to do
• Strategy is planning
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Strategy realities
• Strategy is more creative than analytical
• Strategy is more about what to say “no” to
• Strategy is execution
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The MOASQ is:
How much value are we going to create for our customers (in the period) and how are we going to do
that?
NOT
How much revenue do we need to make (in the time period for the plan) and how are we going to achieve
it?
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1001 Days of History
1 19 37 55 73 91 1091271451631811992172352532712893073253433613793974154334514694875055235415595775956136316496676857037217397577757938118298478658839019199379559739910
20
40
60
80
100
120
140
160
Days of Life
Happ
ines
s of T
urke
y
Thanksgiving
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Strategic Triangle“Be better than the competition at what is important to customers.”
Original 3C concept developed by Dr. Kenichi Ohmae
Customer
Company Competition
Needs
Differentiation
Needs
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The oldest and most basic strategic tool – Lascaux
S W
O T
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Another simple, but better tool
Start
Stop
Continue
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Business Process
We have known for years that:
Employee satisfaction
Customer satisfaction
Financial performance
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• Question 1 - How can we educate our people better than our competition in both technical and people skill areas so that they will be more valuable than their counterparts at other companies?
• Question 2 - How can we become more valuable to our customers by listening to the them and understanding their market, and applying the two together?
• Question 3 - What three things would you change about your company’s practices and policies?
Three great strategic questions
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Marcus Buckingham’s 12 Statements
• I know what is expected of me at my job.• I have the materials and equipment I
need to do my job right.• I have the opportunity to do what I do best
every day.• In the last seven days, I have received
recognition or praise for doing good work.• My supervisor seems to care about me as
a person.• There is someone at work who
encourages my development.
• At work, my opinions seem to count.• The mission/purpose of my company
makes me feel my job is important.• My co-workers are committed to doing
quality work.• I have a best friend at work.• In the last six months, someone has
talked to me about my progress.• In the last year, I have had
opportunities to learn and grow.
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Fred Reichheld’s Ultimate Question
What is the likelihood that you would recommend our product/service to
a friend or colleague?
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The Big Three
•HSDs•NPS•Value Gap
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What to Do Next
• If you are not going to commit to something, do nothing
• Research various strategic planning tools (aka diets) and decide to which one you can commit
• Commit! Commit! Commit!
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Questions?
• Send any questions you may have about this session to the following email by August 15:
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Session survey
• Complete a survey for this session!
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Session code: GN-26
Session title: Creating strategy in a small business
