Creating Social Legacy ActionPresentation to the

Ontario Summer Games

Organizing Committee

January 17, 2012

The Short Story

1. The Opportunity - Social Capital Legacy

The Games provide an opportunity to enhance the legacy of the physical capital with a corresponding development of social capital.

The Games present a unique opportunity to generate a legacy of social benefits for the Greater Golden Horseshoe. The Games will be a catalyst for aligning, leveraging, and focussing existing community assets to enhance the well-being of Ontarians by building healthy active communities and strengthening a sense of belonging.

By working together, we can align social capital objectives with the objectives of the Province of Ontario, the Games organization (“TO2015”), participating municipalities, and community organizations.

We can test-drive ideas through the 2012 Ontario Summer Games.

Together, we can significantly impact community development.

The Short Story

2. Playing for Keeps – a collaborationThe Toronto Community Foundation is collaborating with Heart and Stroke Foundation of Ontario, University of Toronto – Faculty of Physical Education and Health, Ontario Trillium Foundation, Get Active Toronto, Durham Family YMCA, Hamilton Community Foundation and many other organizations in Ajax, Toronto and Hamilton regions on a social capital initiative. We call this initiative Playing for Keeps. It leverages the 2012 Ontario Summer Games and the 2015 Pan/Parapan American Games to build social capital and create a legacy of healthier, more active and stronger communities, while nurturing a deepened sense of belonging. We want to leverage physical and cultural play in ways that truly drive enduring impact.

3. Community Design Workshops – community aspirations, principles, and measuresWe convened people from the private, public, and not-for-profit sectors across the footprint of the Games in Ajax, Toronto and Hamilton to extend the conversation and get a wide selection of people from sports, arts, culture, environment, civic, and health organizations involved in designing this social legacy approach.

Program Elements: We discussed the guiding principles of a social legacy, what success would look like, what the possible programs might be – and what the challenges really are. Agreed-upon ingredients: We learned that there is a great deal of agreement on issues and aspirations for social change through the Games – and some important points of local emphasis.Core Team: We also now have a committed community of people who want to continue developing the social legacy.

• Consulting with nearly 400 representatives from the private, public, not-for-profit, multi-sport and academic sectors at three community design workshops held in Ajax, Toronto and Hamilton regions;

• Generating guiding principles on how the collaboration works together, legacy aspirations, elements for programs that will build social capital, and research indicators to measure the social impact of multi-sport Games;

• Creating a strong and engaging brand;

• Growing the collaboration to over 20 groups from all sectors; and,

• Inviting 58 Playing for Keeps “core participants” and Ontario Summer Games Legacies Committee members to develop recommendations for a neighbourhood games concept to achieve Playing for Keeps aspirations.

• Holding Youth Conversations, with YMCA of Greater Toronto as key partner, in three areas of Toronto to gain insight and input from youth aged 16-24 years on the program potential of Playing for Keeps Games.

Playing for Keeps Accomplishments

•Build awareness about the 2012 Ontario Summer Games and the 2015 Pan/Parapan American Games (the “Games”) and provide opportunities for developing social legacies.

•Provide pathways and opportunities for residents to become more active, better connected, and leaders in their communities.

•Provide skills training directly related to putting on the 2012 OSG and Playing for Keeps Games.

•Build capacity to lead Playing for Keeps Games: locally driven community initiatives.

•Provide additional value-added transferable, marketable and multi-faceted training.

•Games volunteers see themselves as Hosts of a city they love.

Playing for Keeps Goals

•Ensure inclusive, diverse, and unusual collaboration

•Ensure physical, financial, cultural, and social accessibility

•Advance opportunities – build bridges, expand networks

•Strengthen belonging

•Engage the unengaged

•Be creative, take risks, think big

•Get at the heart of the matter

•Drive enduring impact

Guiding Principles

Aspirational Legacy Headlines

“The Games have finally given youth a voice.”

“Ten thousand newcomers meet ten thousand long-term residents.”

“Senior recreation – fastest growing sector.”

“Skilled volunteer base thrives across province.”

“Spike in 2020 youth voter turnout.”

“2020 – childhood obesity down by 10%.”

“Recreation is back in our communities.”

“Youth engagement is transforming our communities.”

“Our volunteers are mentored and job ready.”

“Street parties become the rage.”

• Innovative, creative, empowering and inspirational• Accessible, inclusive and a reflection of our diverse communities• Accreditation• Community gardens• Community volunteering• Service placements for families, seniors, newcomers, youth• Development of life and work skills• Mentorship• Multi-generational• Newcomers – leveraging their assets• Youth civic engagement and training• Athlete mentors• Introduction to games from around the world in multi-use facilities

Program Elements

•Improve participation in physical and cultural activities

•Strengthen community bonding and belonging

•Improve health, well-being and happiness

•Have a real impact on inequities

•Have a real impact on youth involvement

•Create an opportunity movement

Measures of Success

The Playing for Keeps program will have the opportunity to:

1.Increase the leadership capacity of resident leaders.

2.Increase professional and personal networks.

3.Create pathways between newcomers, youth, and long-term residents.

4.Increase in transferable, new skills.

5.Provide volunteer experience.

6.Create pathways for employment and internship.

Impacts

Youth

Opportunities to become healthier, happier and more resilient

Active & Healthy

Thousands of residents become more active in their community

Connect Divided Communities

Connect people to build the city we all want.

BelongingDeepen the sense of belonging.

New Pathways

&Integrated Networks

Outcomes: Creating the Network of Networks

Target Audience

A Minimum of 1,000 Volunteers

•500 Newcomer Residents

•500 Long-Time Residents

Recruitment Avenues

•YMCA newcomer centre/youth programs; University of Toronto youth engagement stream, Toronto Community Housing and community organizations.

•People who sign up on-line on the OSG web site

Playing for Keeps

Playing For Keeps – The Idea and the Ideal

We champion the power of play to strengthen and improve. We encourage and support playful activities of all kinds that are fun and enjoyable, age-neutral and not about expert talent. Playful activities we do with others, that get us out into our communities, so that we exercise our minds, hands, bodies and hearts. Because communities that play together are healthier, more connected, more vital.

Joyful and playful – that is the way we can create social change.

15

How do we bring the idea and the ideal to life?

16

The Playing For Keeps neighbourhood games

17

Playing For Keeps neighbourhood games are locally organized, playful and joyful activities that bring people together to share

an experience, have fun and play.

18

Playing For Keeps – The What and the How

Playful activities that we do with others Get us out into our communities Exercise our minds, hands, bodies and hearts Age-neutral and not about expert talent Full range of community activities reflecting local neighbourhoods Full range of cultural and physical activities

19

Creating a movement: How the pieces fit together

Launch EventPlaying for Keeps

games Tool KitSignature Game

Launch EventPlaying for Keeps

games Tool KitSignature Game

Volunteer TrainingResources/FundingVolunteer TrainingResources/Funding

ActivitiesActivities PeoplePeople

Marketing: Online; OfflineBenchmarking

Marketing: Online; OfflineBenchmarking

CommunicationsCommunications

20

Ontario Summer Games Legacies Committee- seven sub-committees

Volunteer TrainingTeam Leads: Phyllis Berck and Shauna Bookal Purpose: Develop training approach/content for OSG Games Volunteers

Funding and Resources Team Lead: Andrea Holmes Purpose: Fuel Playing For Keeps Games

Launch EventTeam Lead: Jen McCauleyPurpose: Create Playing For Keeps Games for one day launch, aligned with 100 Days Before OSG

ToolkitTeam Lead: Anne Warner Purpose: Develop toolkit that Playing For Keeps ambassadors can use to easily create/host a Playing For Keeps game

21

Ontario Summer Games Legacies Committee- seven sub-committees cont’

Signature GameTeam Lead: Bruce ParkerPurpose: Create a Playing For Keeps “game” that crystallizes what Playing For Keeps hopes to achieve, and so much fun people cannot but want to participate

Marketing/Communications Team Lead: Kristen WorleyPurpose: Develop marketing and communications approaches that will bring Playing For Keeps to life

BenchmarkingTeam Leads: Agata Stypka and Olga SemenovychPurpose: Develop benchmarking for the four quadrants of success for Playing For Keeps

22

Roadmap

ReadinessJan-April 2012

ReadinessJan-April 2012 May 2012May 2012 LegacyLegacyOSG

Aug 2012OSG

Aug 2012

Growth & Excitement2012-2015

Growth & Excitement2012-2015

Pan/Parapan Am Games 2015

Pan/Parapan Am Games 2015

Planning:Volunteers

Brand Campaign

Launch eventSignature

gameTool KitFunding

Benchmarking

Planning:Volunteers

Brand Campaign

Launch eventSignature

gameTool KitFunding

Benchmarking

Implementing:Volunteer

trainingCampaign

Launch eventBenchmarking

Implementing:Volunteer

trainingCampaign

Launch eventBenchmarking

Hosting OSG Games

CampaignLaunch event

Tool KitBenchmarking

Showcasing

Hosting OSG Games

CampaignLaunch event

Tool KitBenchmarking

Showcasing

CampaignHosting

Neighbourhood Games:

formal and spontaneous

activitiesShowcasing

Benchmarking and reporting

More volunteer training

CampaignHosting

Neighbourhood Games:

formal and spontaneous

activitiesShowcasing

Benchmarking and reporting

More volunteer training

Participate as volunteers for

2015 Pan/Parapan

American Games

Participate as volunteers for

2015 Pan/Parapan

American Games

Playing for Keeps

movement: Opportunity, Cultural and

physical activities,

Community bonding and

belongingImproved

health, wellbeing and

happiness

Playing for Keeps

movement: Opportunity, Cultural and

physical activities,

Community bonding and

belongingImproved

health, wellbeing and

happiness

23