Creating Shoppable Moments...2. Takes too long to create / publish – Platforms lack agility and...

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#ZmagsLIVE #ZmagsLIVE 1 Presented by GRANT COLEMAN, VP OF GLOBAL SALES, ZMAGS KETAN SHAH, MANAGER — BUSINESS ANALYSIS, LYONS CONSULTING GROUP Creating Shoppable Moments #ZmagsLIVE

Transcript of Creating Shoppable Moments...2. Takes too long to create / publish – Platforms lack agility and...

Page 1: Creating Shoppable Moments...2. Takes too long to create / publish – Platforms lack agility and speed – Time consuming and costly 3. Lack control over their content – Too many

#ZmagsLIVE#ZmagsLIVE 1

Presentedby

GRANTCOLEMAN,VPOFGLOBALSALES,ZMAGS

KETANSHAH,MANAGER— BUSINESSANALYSIS,LYONSCONSULTINGGROUP

CreatingShoppable Moments

#ZmagsLIVE

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2Housekeeping

• PleaseusetheQuestionboxinyourGoToMeetingconsole– we’llanswerquestionsattheendoftoday’swebinar

• Yes!Wearerecordingtoday’swebinar.We’llsharelinkstothevideoreplayandslidedeck

#ZmagsLIVE

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PanelistsGrantColeman,VPGlobalSales,ZmagsGrantoversees salesoperationsandaccountmanagementthroughouttheorganization.Hisproficiencyincollaboratingwithsomeofthelargestglobalbrands, alongwithhisabilitytogenerateandmaintainlastingandimpactfulrelationshipswithhisclientsandsalesteam,hasenabledGranttobeakeycontributortoZmagssuccess.Grantwasnamedoneofthe“Top50UKMediaandSalesExperts”byLoveMediaSales.com,whichhighlightsonly themostinfluential peopleinhisfield intheUK.

Ketan Shah,Manager— BusinessAnalysis,LyonsConsultingGroupKetan gathers,defines, andorganizesbusiness requirementsforprojectsandwebsiteimplementations.Hehasovertenyearsofexperienceworkingwithconsumer-facingwebapplicationsandwebsitesindiverseindustries includinghealthcare,banking, insurance, eCommerce,anddigitalmarketing.Hispastexperienceallowshimtoquickly understandbusiness processes, associatethemwithtechnicalsolutions, andassistinproviding adesirableuserexperience.

Introductions

3#ZmagsLIVE

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AboutLyonsConsultingGroup

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AHApplicationHosting

ASApplicationSupport

DMDigitalMarketing

DSDigitalStrategy

XDExperienceDesign

EIeCommerceImplementation

STRATEGYGoals, Objectives & Plans

HOSTINGPlatform Hosting

DESIGNUser Experience& Visual Design

REALIZEImproving

Merchandising &Performance

BUILDeCommerce

PlatformImplementations

SUPPORTApplication &Infrastructure

Support

Client Services

#ZmagsLIVE

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Zmags- TheShoppable ContentCompany

5

PEOPLE

Over1,500globalbrands250MM+monthlypage

views

London, Boston,Copenhagen

10+yearsincontentcreationandpublishing

PLATFORMS

+

EnterpriseGradeInfrastructure&Security

PROVEN

KeyIntegrations

PARTNERS

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IndustryTrendsinEcommerce

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Shopping withcontentischanging

Entrytothehomepageischanging

Brandengagementmustbeomni-

channelNew

technologiesaredisruptingthemarket

Attentionandon-demanddeliverytakecenterstage

#ZmagsLIVE

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ThreeMostCommonClientChallenges

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Brandperceptioncangetdistorted

Contentchangescanbedifficult

Timeto“golive”istoolong

#ZmagsLIVE

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BrandPerceptionisEasilyDistorted

• Complicatedmulti-stepupdateprocesscandistortbrand• Difficulttoconnectthebrandimagewiththeshoppingexperience• Negativeperceptionswhenexperiencedoesnotmatchcustomerexpectations

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Isyourbrandimageconsistentacrossthe

experience?

#ZmagsLIVE

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ContentChangesCanBeDifficult

• Manymovingcontentparts

• Complexitiesofapprovalprocess withmultiplestakeholders

• Difficultiesenvisioningwhatthechangeswillreallylooklikeonsite

• Limitationsinabilitytomakechangesquickly

• Desiredchangeopentomultipleinterpretations

9#ZmagsLIVE

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TimeToProductionCanBeLengthy

• Technicalcodereviewsareoftenrequired

• Qualityassuranceprocessisnotwelldefinedandtimeconsuming

• Changescansometimestakesomuchtimethatbythetimetheygettoproductiontheyareobsolete

10#ZmagsLIVE

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NewSolutionfromZmags:

#ZmagsLIVE

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Challengescreatingrichcontentwithcustomdevelopment

CreateCampaignConcept

Gather/CreateDigitalAssets

BuildStoryboard

@Internal/ExternalIT/SI

HTML/JavaScript

Adduserinteraction

@Internal/ExternalIT/SI

ReleaseProcess

Schedule forRelease

TakesWeekstoMonthsandisExpensive

GatherRequirements

WorkwithInternal/ExternalIT ChangeNeeded

CurrentProcess

Design Develop Release

1. Difficulttocreaterich,shoppableandengagingexperiences– Technicallimitations– ShoptheGridvs.ShoptheLook

2. Takestoolongtocreate/publish– Platformslackagilityandspeed– Timeconsumingandcostly

3. Lackcontrolovertheircontent– Toomanydepartments/externalparties– ContentrequiresIT/coding

4. WanttousecontenttoincreaseeCommerce sales

ChallengesandLimitations

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Discover…

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Create Publish

&

EngagingshoppablecontentinsecondswithaneffortlessdraganddropUI.NoCodingorIT

January 21, 2016#ZmagsLIVE

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Creatingrichshoppable contentiseasywithZmags

CreateCampaignConcept

Gather/CreateDigitalAssets

BuildStoryboard

@Internal/ExternalIT/SI

HTML/JavaScript

Adduserinteraction

@Internal/ExternalIT/SI

ReleaseProcess

Schedule forRelease

TakesWeekstoMonthsandisExpensive

GatherRequirements

WorkwithInternal/ExternalIT ChangeNeeded

CustomDevelopment

Design Develop Release

CreateCampaignConcept

Gather/CreateDigitalAssets

Design

Draganddroptobuildexperience:

links, transitions,ecommerce

Develop

NotRequired

Release

DragandDroptoPublish Livein5

Minutes

TakesHourstoDays,NoCodingRequired

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DemoandWalkthroughofLiveClientExamples

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Casestudy:NewYork&Company

Pre-CreatorChallenges1. Creating/Publishing contenttook3+months

2. Campaignsquicklyoutofdate

3. Costlydependencies onIT

Post-CreatorResults1. 400%increaseincontentdeliveredonline

2. 600%+increasesinpageviews

3. Soldoutcampaignsinlessthanaweek

4. Repeatedacrossmanycampaignsoverpast12

months

16January 21, 2016#ZmagsLIVE

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AccelerateEcommerceGrowth&Innovation

ACCELERATE

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CONVERSIONSTIMETOMARKET

50%-110%INCREASEIN

CONVERSIONRATES

“Creatorputsthepowerintothehandsofmarketingandenablescreativefreedom.Wecaneasilymerchandiseanddrivesalesnow.”

- MarcSchwartz,DigitalandMarketingStrategyLeader,BoathouseStores

ENGAGEMENT

600%INCREASEINPAGE

VIEWS

500%INCREASEINTIMEONPAGE

January 21, 2016

400%INCREASEINCONTENT

DELIVERED

#ZmagsLIVE

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WhatValueDoesCreatorBring?

HIGHESTDOCUMENTED

GMV(REVENUE)

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FASTESTTIMETOBENEFIT

KEEPEXISTINGCMS

ANDECOMMERCEPLATFORMS

#ZmagsLIVE

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Askquestions viatheGoToWebinar Questions box!

LiveQ&A

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ContactInformation

[email protected]

Ketan [email protected]

Thankyouforyourtime!


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