Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
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Transcript of Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
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Hello I’m Mike
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I am on Twitter@mikeprasad
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I am on Facebook/mikeprasad
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I’vefounded
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founded
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founded
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The New Fundamentals: Models for Digital Marketing to Drive Your Business
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Success inDigital Mediais using the rightmechanism + rightaudience + rightbrand & product
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1.Understanding Your Business' Digital Ecosystem
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2.Existing versus Thriving Online
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3.Choosing the Right Channel Models, Mechanisms and Uses for Your Business
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4.Creating the Right Channel Strategy
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5.EstablishBaseline Content
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6.User Targeting and Reinforcement
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7.Research Influencer Lists and Blogs
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BroaderAudience Adoption
MajorPress &
Exposure
CriticalViralBuzz
Key Influencers
Blogger Press
Local Press
Targeted Grassroots Seeding
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8.Create the Circle of Shiny
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Shiny
First LookBroa
dcas
t, Ex
port
& Sh
are
AdoptionGreat
Experience
Seed Audience
Social Media Mechanism
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9.Leverage External Trends and Emergent Opportunity
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10.Importance of Timing and Understanding Engagement Falloff
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11.External Brand Leveraging and Audience Acquisition
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12.Achieve Curated Serendipity