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Creating Personal Profiles Across Time and Distance
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Transcript of Creating Personal Profiles Across Time and Distance
www.designforcontext.com @design4context
Duane Degler @ddegler [email protected]
Crea%ng Personal Profiles Across Time and Distance SmartData: 19 August 2015
#SmartDataWeek
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Presenter: Duane Degler
Photo of addiConal presenter here (in
grayscale)
INFORMATION ARCHITECTURE / DESIGN
Understand the models that make informa?on ?ck, and help people get things done.
Duane Degler
This talk . . . Emerging thoughts from work on info discovery, linked data, adapCve UI,
personalizaCon
designforcontext.com/insights/ personal-‐profiles-‐Cme-‐distance-‐smartdata2015
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
“Time and Distance” ?
• Going beyond what we tend to see today • How to consider personalizing user experience for educaCon,
cultural heritage, social environments, medicine, law …?
• Distance – different situa/ons • How do our experiences and profiles carry across interacCons with mulCple insCtuCons and domains?
• Time – longitudinal evolu/on • How do our experiences and preferences evolve as we learn, experience… and our tastes and needs grow and change?
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Now: Typically a closed-‐world scenario
Site
Set of Objects
Site
Set of Objects
Profile
Site
Set of Objects
Profile Profile
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Ecosystem
Now: Ecosystems behave as (semi) closed-‐worlds
Site
Set of Objects
Site
Set of Objects
Site
Set of Objects
Profile
Profile Profile Profile
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Profile
Ecosystem
Future: Requires open-‐world scenarios
Site
Set of Objects
Site
Set of Objects
Site
Set of Objects
Context Context Context
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Emerging Tastes – Considering How Preferences Evolve, Degler, PATCH workshop, 29-‐Mar-‐2015 h[p://www.designforcontext.com/files/patch2015_degler_emerging-‐tastes.pdf
Considera%ons when crea%ng and using personal profiles
• SituaConal • Domain models interact with user knowledge
• Scenarios may be transitory
• Balancing models with serendipity
• SituaCons are influenced by social interacCons • Longitudinal
• Personal interests emerge over Cme
• Interests evolve through lifelong experiences • Profiling can be uneven across descripCve dimensions
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Info/Interac%on OBJECTS acted on by Contextual FORCES
DOMAIN MODELS ARE A SOURCE FOR MATCHING CONTENT TO INTERESTS
Tree of Library Classifications, Library of Congress. http://www.loc.gov/pictures/item/2011647038/
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Domains have profiles, which our knowledge overlays SITUATIONAL
Knowledge depth
Knowledge breadth
Domain overview
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Example: Visi%ng a museum, context informs relevance SITUATIONAL
Domain overview
With children (broader, shallower)
With students (narrower, deeper)
Personal research (deep, cross-‐domain)
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
SITU
ATION SIGNAL
S SITU
ATION SIGNALS
LocaCon
Co-‐occurring events
Date / Cme
CondiCons
Devices / connecCvity SITU
ATION SIGNAL
S USE
R SIGNAL
S Usage pa[erns
Experience
Interests / profile
History
Community
CONTENT SIGN
ALS
Link relaConships
Text pa[erns
Categories / keywords
Metadata
TASK
SIGNAL
S Outcomes / goals
Rules / requirements
CriCcality
Sequence / status
Frequency for user
Relevance models involve more than content
Suppor>ng Relevance for Users – A Design Challenge Duane Degler, SemTechBiz 3-‐Jun-‐2013 h[p://www.designforcontext.com/insights/supporCng-‐relevance-‐for-‐users
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
• SituaConal • Domain models interact with user knowledge
• Scenarios may be transitory
• Balancing models with serendipity
• SituaCons are influenced by social interacCons
CONSIDERATIONS WHEN CREATING AND USING PROFILES
Emerging Tastes – Considering How Preferences Evolve, Degler, PATCH workshop, 29-‐Mar-‐2015 h[p://www.designforcontext.com/files/patch2015_degler_emerging-‐tastes.pdf
ConsideraCons for Using Longitudinal Personal Profiles
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Domain models interact with user knowledge
• InteracCon is purposeful • Resource seeking • Knowledge seeking • Entertainment
• Social communicaCon / collaboraCon (and as surrogates for others)
• Rich experience and knowledge = rich and nuanced interacCon
SITUATIONAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Scenarios may be transitory
• We must understand the user’s goals/tasks
• Every goal and task has a performance Cmeline • SomeCmes it is a single quesCon or single session
• SomeCmes it is an extended, mulC-‐month or mulC-‐year project
• When completed, the intensity of focus recedes • It doesn’t mean the interest disappears, but need for informaCon might
SITUATIONAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Balancing models with serendipity
• Guard against over-‐simplicity or rigidity
• People find delight in new things
• Knowledgeable experts specifically seek serendipity, discovery
SITUATIONAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Situa%ons are influenced by social interac%ons
• Is the focus of my interacCon on me, or on other people? • If others, how well do I know them? How oken do we interact?
• How do we discover this?
• How do we balance the signals?
• Are my immediate items of focus aligned with my ongoing interests?
SITUATIONAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Info/Interac%on OBJECTS acted on by Contextual FORCES
DIGITAL OBJECTS RESPOND TO CONTEXTUAL FORCES
© Duane Degler 2009
Autopilot & dynamic feedback
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Concept model for dynamic context forces SITUATIONAL
Suppor%ng forces
Limi%ng forces
External suppor%ng forces
External limi%ng forces
Retrieved info
UI components
Serendipity, far transfer
Strongly related objects
Weakly related objects
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Time
Distrac%ons
Par%cipant experience
A^en%on
Social connec%on
Knowledge
Place
Goals
Experience
Retrieved info
UI components
Broader, shallower informa%on interac%on e.g. Taking my children to the museum on Saturday a`ernoon
SITUATIONAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Available informa%on
Distrac%ons
Student experience
Device types
Subject focus
Knowledge
Place
Student mo%va%on
Device loca%on awareness
Retrieved info
UI components
Deeper, narrower informa%on interac%on e.g. Taking my college students to the museum on Wednesday morning
SITUATIONAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Cross-‐domain experience
Collaborators
Resource management Time
Device capabili%es
Project Goal
Available informa%on
Subject knowledge Retrieved info
UI components
Deep, cross-‐domain informa%on interac%on e.g. Conduc%ng research as part of my next book
SITUATIONAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Opportuni%es for UI / User Experience
OPPORTUNITIES FOR UI / USER EXPERIENCE
Cleveland Museum of Art, Gallery One, Howard Agressi, h[p://www.clevelandart.org/gallery-‐one
More than Information Retrieval
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Context profile adding user control when mobile
Traveling (work)
At home Out to play Traveling (work) Traveling (vacaCon) Research Personal interests Family interests
Ignore profile
INTERACTION
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Duane Account Workspaces >Logout
Search this site
Duane Account Workspaces >Logout
Search this site
Ac>ve profile: CogniCve paper (Research) At home Out to play Traveling Research:
CogniCve paper Historical methods class Lifestyle percepCon book
Personal interests Family interests
Ignore profile in this session
Context profile applied to search and naviga%on INTERACTION
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Context profile as a lens filter on a results page
Terms: Impressionist light soken Landscapes European art Ac>ve profile: Book research
Search within
Your Search Criteria
Search Results (135 of 358 results)
× ×
Genre
− + ArCsts
− + Media
− + Availability
− +
Book research ×
INTERACTION
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Context profile as a drop-‐down filter on related links
Louis Marcoussis: Catalogue raisonné de l'oeuvre gravé. Solange Milet. 1991
French PainCngs in the collecCon of Mr. and Mrs. John Hay Whitney John Rewald. 1956
The World's Most InfluenCal Painters and the ArCsts They Inspired David Gariff, Eric Denker, and Dennis P. Weller. 2009
Tout l'oeuvre peint de MaCsse 1904-‐1928 Pierre Schneider, Massimo Carra and Xavier Deryng. 1982
Focus not applied
Related Content
Focus level
Related Content
Set your focus for content:
þ Landscapes þ People in nature
þ French arCsts þ European arCsts þ Oils þ Watercolors þ Sketches
þ On display in gallery þ Online collecCon þ Online, open access
cancel
Louis Marcoussis: Catalogue raisonné de l'oeuvre gravé. Solange Milet. 1991
Set
General Specific
Focus seungs
Related Content
Genre
− + ArCsts
− + Media
− + Availability
− +
INTERACTION
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Portable interests in gallery
Users take their selecCons with them through the museum’s galleries
Cleveland Museum of Art: Gallery One
Take a Deep Dive into Gallery One at the Cleveland Museum of Art, Jane Alexander, http://www.slideshare.net/JaneAlexander2/take-a-deep-dive-into-gallery-one-at-the-cleveland-museum-of-art
INTERACTION
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Portable profile: Carry interests to different loca%ons?
National Gallery of Art
Rousseau, Henri French 1844-1910
-Tropical Forest with Monkeys
-The Equatorial Jungle
Phillips Collection
Anonymous 19th Century American c. 1880
-Tropical Forest with Birds
2
1
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Personaliza%on models evolve through lifelong experiences
PERSONALIZATION MODELS EVOLVE THROUGH LIFELONG EXPERIENCES
Bartholomeus van der Helst, The Governors of the Kloveniersdoelen, Amsterdam Museum h[p://www.amsterdammuseum.nl/
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Our knowledge grows with experience LONGITUDINAL
IniCal exposure Increased learning Deeper understanding/knowledge
Algorithms need to recognize when learning and exploraCon are happening, rather than tasks focused on accessing “known” informaCon.
Likely reduced signal priority
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Our personal profiles refine by incorpora%ng our situa%ons LONGITUDINAL
Transient interest
SituaC
ons
Longitu
dinal Profile
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Domain overview
Domain cross-‐walks extend our understanding SITUATIONAL
Domain overview
Domain cross-‐walks encourage knowledge growth and support serendipity
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Not just content profiles: Tasks produce learning pa^erns
1 2 3 4 5 Yellow brick road (set path)
A
G
D
S N
8 Family Circus (wandering)
1b
1c
1d
Spelunking (deep dive)
Window shopping (look-‐leave-‐look)
! Serendipitous (‘aha’ discovery)
LONGITUDINAL
Suppor>ng Relevance for Users – A Design Challenge Duane Degler, SemTechBiz 3-‐Jun-‐2013 h[p://www.designforcontext.com/insights/supporCng-‐relevance-‐for-‐users
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
• Longitudinal • Personal interests emerge over Cme
• Interests evolve through lifelong experiences • Profiling can be uneven across descripCve dimensions
CONSIDERATIONS WHEN CREATING AND USING PROFILES
Emerging Tastes – Considering How Preferences Evolve, Degler, PATCH workshop, 29-‐Mar-‐2015 h[p://www.designforcontext.com/files/patch2015_degler_emerging-‐tastes.pdf
ConsideraCons for Using Longitudinal Personal Profiles
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Personal interests emerge over %me
• Some things are “in the moment” – some “stay with you”
• LasCng signals may be addiCve, becoming more focused over Cme
• In any situaCon, do I value the object, or the experience? • InteracCon may not be the same as long-‐term interest
LONGITUDINAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Interests evolve through lifelong experiences
• Personal profiles are informed by a rich array of experiences, not just formal interacCons
• EducaConal and cultural exposure • Travel • Local experiences • ConversaCons • Casual and brief engagement
• How well do we understand the transiCon from “experience” to knowledge?
• Is it the case that the more we know, the less we need to be shown?
• Greater interest in cross-‐domain interacCons, specificity – and serendipity
LONGITUDINAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
Profiling can be uneven across descrip%ve dimensions
• What a[ributes ma[er?
• If the a[ributes of an object itself change in future, does that change my interest in it? Or the map between it and my profile?
• With increasing richness and diversity comes complexity
LONGITUDINAL
CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek CreaCng Personal Profiles Across Time & Distance 19 August 2015 @ddegler #SmartDataWeek
• SituaConal • Domain models interact with user knowledge
• Scenarios may be transitory
• Balancing models with serendipity
• SituaCons are influenced by social interacCons
• Longitudinal • Personal interests emerge over Cme
• Interests evolve through lifelong experiences • Profiling can be uneven across descripCve dimensions
CONSIDERATIONS WHEN CREATING AND USING PROFILES
Emerging Tastes – Considering How Preferences Evolve, Degler, PATCH workshop, 29-‐Mar-‐2015 h[p://www.designforcontext.com/files/patch2015_degler_emerging-‐tastes.pdf
ConsideraCons for Using Longitudinal Personal Profiles
www.designforcontext.com @design4context
Duane Degler @ddegler [email protected]
Crea%ng Personal Profiles Across Time and Distance SmartData: 19 August 2015
#SmartDataWeek