Hello,we are Farah & Elena.

@farahassir • @elaineygianni

Making new things at old places.

Why?

INTRO

1851

The first issue of the New York Daily Times.

First national edition.

1980

1996

www.nytimes.com

Please open your window to the width of this line of text.

2006

m.nytimes.com

2008-2014

iPhone, iPad and Android apps

Research says

Get the NYTimes top stories delivered as easy to skim headlines and article summaries with links to the full length versions of those articles. A quick and easy way to stay informed.

“

”

How can we create a fundamentally new and different way for people to get the

news on their phones?

ExperimentingPHASE 1

To create new digital products at The New York Times.

To create a new way to create new digital products at The New York Times.

1

2

Newsroom

Developers

Design

New Products

Newsroom

TechnologyDesign

Product

Design something so I can write.

DesignerEditor

TechnologyProduct

?

Write something so I can design.

Image via Maria Popova, Brain Pickings, part of video by AsapSCIENCE

It sucked.

Make something people want. — Paul Graham

Definition

PHASE 2

1 They have a fear of missing out.

2 They want to get up to speed quickly.

3 They want their friends to know they are smart.

If the app was a person..

SmartWittyCharismatic Good lookingFriendlyApproachable

Your guide to the news.App Definition Statement

Tell me what I need to know. Fast.

Tell me what’s changed.

Make me feel prepared.

Satisfy my curiosity.

Be helpful, integrate with my life.

Product Principles

1

2

3

4

5

People ignore design that ignores people. — Frank Chimero

News for humans

PHASE 3

How can we create a fundamentally new and different way for people to get the

news on their phones?

How do you talk about the news?

What is the latest on the Ukraine Crisis? (not World)

What do you think about Climate Change? (not Science)

When is the New York City Marathon. (not U.S.)

Good morning. Here’s what you need to know to start your day.

How do you talk to friends?

What do you need to know right now ?

Where are you reading the news?

How much do you need to know?

Obama Vows to Work With, and Without, Congress

Teenage Clerk Rises From Target to Star

Republicans Eager to Deploy Their Plan

By Lending a Hand, Christie Gains Some Clout for 2016

Where Obama and the G.O.P. Might Agree

Midterm Political Ads That Worked, and Why

The Strange Case of States’ Penchant for Casinos

Drop in Turnout Made the Difference in Maryland Race

For One Democrat, Rout Hits Close to Home

In Japan, Moves to Stimulate Economy Reach Critical Stage

As Tension Simmers, Jordan Recalls Its Ambassador to Israel

A Year of Unforeseen Hits

State of the Art: The Fall of the Banner Ad

A Dive Into Darkness

State of the Art: Fall of the Banner Ad: The Monster

Machine Learning: Augmenting Your Password-Protected World

Gadgetwise: Wearable Gear and Apps to Make Running

Healthier, and a Lot More Fun

Putting the Cart Before the Art

Jessica Chastain in a Publicity Tug of War

After Election, President Vows to Work With, and Without, Congress Newly Empowered, McConnell Promises An End to ‘Gridlock’

Outside Groups With Deep Pockets Lift G.O.P.

Sales of Taylor Swift’s ‘1989’ Intensify Streaming Debate

Sports of The Times: Bleakness Looms With Alex Rodriguez Back

Alex Rodriguez Told Federal Agents of Doping in Bosch Case, Report Says

Alex Rodriguez Told Federal Agents of Doping in Bosch Case, Report Says

Healthier, and a Lot More Fun

Putting the Cart Before the Art

Teenage Clerk Rises From Target to Star Jessica Chastain in a Publicity Tug of War

version 1.0

Best apps of 2014 by Apple

1 Year After

Readers

Learnings

IntegrationVoice

ProcessStrategy

The Morning Briefing is the main reason for user retention.

1. READERS

News served around our users’ habits.

Did the World End?

Catching Up While Drinking Coffee

End of Day Chilling

Indulgent Pauses

Alarm Clock by Matt Brooks, Coffee by Matt Brooks, Ice cream, helado by Emilio Enigma, Lollipop by Cezary Lopacinski, Tea by Joe Harrison, Couch by Nathan Thomson, Moon by hunotika, all from The Noun Project.

2. INTEGRATION

NYT Now works as it is, but it is an isolated entity.

Bringing NYT Now curation to places readers are already: email, social media.

3. VOICE

Readers like the voice of the app. And they want more.

Finding a balance between building a strong, consistent voice and giving a space

for editors to have their own.

nytnow

Editors are our users, too.

Designing a communication channel between editors and readers.

4. PROCESS

The stories and the curation are the app.

Designers thinking as editors. Editors thinking as designers.

DesignerEditorEditorEditorEditorEditorEditorEditorEditorDesignerDesignerDesignerDesignerDesignerDesigner

5. STRATEGY

NYT Now challenges The Core.

Understanding the relationship between the mothership and new products.

Differentiate Products Keep the essence of each. Redundancy?

Integrate the Two Bring learnings into the Core. Lost opportunity?

A Family of Products Targeted to different audiences, with distinct user experiences and a strong connection.

Thank you.@farahassir

@elaineygianni

(Download NYT Now in the App Store)