Creating Massive Client "Touchpoints" For Your Startup
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Transcript of Creating Massive Client "Touchpoints" For Your Startup
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Creating Client Touch Points With Content Marketing !
The Werx In McKinney
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25 years in Sales & Marketing; CS&M Officer and Entrepreneur
Scott Berry Managing Director MarketCrest @mscottberry
Hello!
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How To Use Content Marketing to Create Touch Points
1 What is Content Marketing, Why Is It Best?
2 How Do You Use It?
3 What Execution Looks Like
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What Is Content Marketing?
PART ONE
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Content Marketing-‐ The Black Belt Of Touch Points
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Buy Cycles
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How To Use Content Marketing For Touch
Points
PART TWO
1st Set The Stage…
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You Are About To Create A Ton Of Touch Points… What Do You Want To Say?
Strategy
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So You Have A Message. Here Are Your Best Tools To Get That Message Across Online!!
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#1 Your Website… It’s Your Info Hub
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Tip: Is Your Logo Ready?
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Do you Have Firm Brand Guidelines?
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Is Your Social Branding Consistent?
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Major Touch Point-‐ Your Blog
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Major Touch Point-‐ Your Email
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Major Touch Point-‐ Your Images
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Major Touch Point-‐ Your Social Media
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Major Touch Point-‐ Your Videos
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Major Touch Point-‐ Infographics
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Major Touch Point-‐ Your ebooks
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And Don’t Forget-‐ Online Ads
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“Rinse” -‐ Repeat -‐ Measure -‐ Adjust -‐ Test -‐ Adjust –
Then Automate
With All Your Touch Points, You Are Creating Conversations or Engagement. When You Are Engaging, You Can Become
Relevant.
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THANK YOU!
Addi/onal Resources: h8p://marketcrest.com/whats-‐the-‐buzz-‐about-‐content-‐marke/ng/ h8p://marketcrest.com/5-‐signs-‐your-‐business-‐is-‐ready-‐for-‐marke/ng-‐automa/on/