Creating Kick Ass Video Content People Will Actually Want to Watch

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CREATING KICK ASS VIDEO CONTENT THAT PEOPLE WILL ACTUALLY WANT TO WATCH

Transcript of Creating Kick Ass Video Content People Will Actually Want to Watch

Page 1: Creating Kick Ass Video Content People Will Actually Want to Watch

CREATING KICK ASS VIDEOCONTENT THAT PEOPLE

WILL ACTUALLY WANT TO WATCH

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DEANDRÉ UPSHAWWHO AM I & WHY SHOULD YOU CARE?

• I’m a Baylor Bear.• I’ve been producing video content

professionally for the web since 2008. • I’ve produced over 600 video campaigns for

companies like Mitsubishi, GoToMyPC, AriZona Iced Tea and Walgreens.

• I’m a washed up former YouTube personality.

TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM

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01.Why: I’ve Seen The Future And It’s Between 60 & 90 Seconds Long

02.What: The Three Most Important Components of Video Production

03.How: How Do I Get People To WatchMy Sh**?

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01.I’ve Seen The Future And It’s Between 60 & 90 Seconds Long

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VIDEO ISN’T A MAYBE.IT’S A MUST.

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“SOCIAL VIDEO GENERATES1200% MORE SHARES THAN

TEXT AND IMAGES COMBINED. “

BRIGHTCOVE

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02.The Three Most Important ComponentsOf Video Production

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STABILIZATION.

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LIGHT.

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AUDIO.

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03.How Do I Get People To See My Sh*t?

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CREATE CONTENT YOURAUDIENCE ACTUALLY WANTS.

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CREATE GOOD CONTENT YOUR AUDIENCE ACTUALLY WANTS.

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PUT YOUR CONTENTWHERE YOUR AUDIENCE IS.

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“NATIVE VIDEO UPLOADS TOFACEBOOK HAVE 10X HIGHER

REACH COMPARED TO YOUTUBELINKS.“

SOCIAL BAKERS

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TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM