Creating Kick Ass Video Content People Will Actually Want to Watch
Transcript of Creating Kick Ass Video Content People Will Actually Want to Watch
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CREATING KICK ASS VIDEOCONTENT THAT PEOPLE
WILL ACTUALLY WANT TO WATCH
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DEANDRÉ UPSHAWWHO AM I & WHY SHOULD YOU CARE?
• I’m a Baylor Bear.• I’ve been producing video content
professionally for the web since 2008. • I’ve produced over 600 video campaigns for
companies like Mitsubishi, GoToMyPC, AriZona Iced Tea and Walgreens.
• I’m a washed up former YouTube personality.
TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM
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01.Why: I’ve Seen The Future And It’s Between 60 & 90 Seconds Long
02.What: The Three Most Important Components of Video Production
03.How: How Do I Get People To WatchMy Sh**?
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01.I’ve Seen The Future And It’s Between 60 & 90 Seconds Long
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VIDEO ISN’T A MAYBE.IT’S A MUST.
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“SOCIAL VIDEO GENERATES1200% MORE SHARES THAN
TEXT AND IMAGES COMBINED. “
BRIGHTCOVE
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02.The Three Most Important ComponentsOf Video Production
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STABILIZATION.
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LIGHT.
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AUDIO.
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03.How Do I Get People To See My Sh*t?
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CREATE CONTENT YOURAUDIENCE ACTUALLY WANTS.
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CREATE GOOD CONTENT YOUR AUDIENCE ACTUALLY WANTS.
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PUT YOUR CONTENTWHERE YOUR AUDIENCE IS.
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“NATIVE VIDEO UPLOADS TOFACEBOOK HAVE 10X HIGHER
REACH COMPARED TO YOUTUBELINKS.“
SOCIAL BAKERS
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TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM