navneet.bhushan@crafitti.com Mobile: +91 9902766961

Creating Successful Change by creating

Innovation Co-Crafters

15 March 2013, NOIDA

Taking On the Next

KEY POINTS

• KEY DRIVERS OF FUTURE – INDIA’S ROLE

• INNOVATION

• CHANGING THE EDUCATION SYSTEM

– GIVING ANOTHER ALTERNATIVE

• INNOVATION CO-CRAFTING

• SYSTEM FOR CREATING INNOVATION CO-CRAFTERS

India’s Demographic Dividend • "With a median age of 33, China's population is

edging toward middle age, while India, with a median age of just 25, is still relatively youthful.

• The ratio of workers to dependents in China.... will likely peak at 2.6 in 2010, then decline, leaving ever smaller numbers of workers born of the country's one-child policy to support a vast aging population.

• In India, meanwhile, the demographic transformation will be less sharp but longer lived; the ratio of workers to dependents will peak at 2.2, but not until 2035, suggesting that the potential economic gains from India's demographic dividend are still to come...

http://www.hsph.harvard.edu/review/txt_rvwsf06_blo

om.html

We need to own the Next 25 Years ……

If India acts urgently, it may well be next global economic powerhouse, as everyone

wants to believe. If not, all bets are off.

How to make the future count?

Leaders who will Lead India to build the new globe are already born ….

How will we help them in changing the globe ……

EXISTING EDUCATION SYSTEM

PRE-FIXED GLASSES of the Education System

STUDENTS

…. Tries to fit water into pre-fixed glasses – may be of different shapes …

Breaking the Glass! - EXISTING EDUCATION SYSTEM

Can the Learner Choose the

glass – or create his/her own container?

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Ltd.

We teach our students ….

• Physics • Chemistry • Mathematics • Biology • Computer Science • Languages • History • Geography • …….

Why can’t we teach them to be Inventors, Innovators, Entrepreneurs ….

There Exists a Science of Invention and Innovation ….

• How to Think about the problem of Inventing … We need to solve the problem of Inventing … We need a Theory of Inventing …. We need a Theory of Inventive Problem Solving

• The Theory needs to be practiced …. And it needs to reach the most fertile mind quickly …

• We need our children to become innovators – we need them to experience the Joy of Inventing ….

After years of experimenting and successful usage with well-established Engineers and Scientists….

Crafitti Consulting Private Limited (http://www.crafitti.com) brings a Unique programme to transform MBA’s, Engineers and Professionals INVENTORS, INNOVATORS and ENTREPRENEURS ….

INNOVATION IGNITION PROGRAMME FOR COLLEGES …..

Do you want your College to have Innovation Ignition?

Intel’s Ex-CEO

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Ltd.

PARANOID!

VENTURES FAIL ….

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Ltd.

BECAUSE THEY WERE NOT

INVENTED!!!

CREATIVITY, INVENTION, INNOVATION

• Creativity: Generating/Imagining/Re-imagining New Alternatives/Options/ Choices (May be Purposeless/Purposeful)

• Invention: Successful technical solution to a problem (Purposeful)

• Innovation: Creating successful change through ideas (Purposeful)

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Ltd.

Some More Definitions

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Ltd.

Term Definition/ Description

Decision-Making

Selecting a subset of available choices for going into future to achieve an objective (Purposeful)

Ideas Those thoughts that bring in the genesis of change – many times fundamental. (May emerge through imagination, problem solving, improving a working system or serendipitously)

Crafting A process of giving shape, form and structure to an abstract concept or idea in such a manner that it performs specific functions or behave in specific ways under a range of environmental conditions and situations.

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THE GIXBANG WORLD

Globalization is Increasing at twice the rate of

Complexity we need to increase the rate of Innovation 5 TIMES!

Google trends 07

June 2012:

Google trends 30

January 2013:

PASSION ….. Is the New Skill for the New World

What (should) make the NEW?

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Purpose

Industrial "Success" Curve

0

1

2

3

4

0 1 2 3 4 5 6 7 8

Stage of NPD process

Lo

g 1

0 o

f N

um

be

r o

f Id

ea

s

3000 Raw Ideas (unwritten)

300 Ideas Submitted

125 Small Projects

9 Significant Developments

4 Major Developments

1.7 Launches I Success

Stevens and Burley –

Research and Technology

Management May 1997.

How many NON-OBVIOUS IDEAS are needed?

How to Get Non-Obvious Ideas? •Perseverance, Patience, Burning

your hands – sometimes burning yourself as well

•Systematically search for ways of overcoming barriers – by getting relevant knowledge and getting the mind to relevant psychological state

In 1997 - 3000 Raw Ideas = 1 Successful Product!

TODAY (2013) We need more –many more - ideas? Non-Obvious Ideas!

IDEAS and Sources IDEAS are those thoughts that bring in the genesis of change – many times fundamental. These are thoughts that one doesn’t get in regular run-of-the-mill thinking.

IDEAS can happen serendipitously in human mind. They can happen at any time. They can be fleeting glimpses of problem solutions, can be dreams of possible new opportunities, can be new design structures or simply new experiences.

IDEAS doesn’t happen just like that. They come to prepared minds. Only prepared minds can transform these thoughts into change. It requires an ability to generate and execute at the same time.

© Crafitti Consulting Private Ltd. 20

IDEAS need to be crafted through orchestrated immersion. Contrary to popular belief of organization having lots of ideas and it is all about execution, our experiences show ideas need to be crafted through orchestrated immersion of minds that work inside and with the enterprises.

Massive Innovation is Needed – It requires shift in FUNDAMENTAL WAYS

IN WHICH WE THINK!

WE NEED HELP TO Generate Ideas and Create the NEW

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Crafitti’s Framework for Innovation

1. EXPLORE SEE OBSERVE UNDERSTAND AND LIVE

– Reach to the SOUL of a System

2. IDEATE INVOKE – ALVIS IN YOU – Analytical Logical

Value Inventive and Systems Thinking

3. EMPOWER IDEAS CRAFT CHANGE – Connect, Relate,

Allow, Follow-Up, Turn-Around

IDEATE

EMPOWER

EXPLORE

CRAFTING NEW

CHOICES

SEE

OBSERVE

UNDERSTAND

LIVE

REACH TO THE SOUL OF THE SYSTEM

ANALYTICAL LOGICAL

VALUE INVENTIVE

SYSTEMS

INTEGRATED FIVE DIMENSIONAL THINKING

CRAFT THE CHANGE

Communicate Relate Allow Follow-

Up Turn -

Around

CRAFTING NEW CHOICES

An Integrated Approach – ALVIS THINKING

ALVIS

Value Thinking (Minimize Waste – Maximize Value)

Inventive Thinking

(Ideality – Functions – Resources)

Systems Thinking

(Holistic Approach – Exploring Complexity)

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Analytical Thinking (Divide complex problems

into multiple solvable problems )

Logical Thinking

(Informal and Formal Reasoning)

FIRST SYSTEMATIC STUDY OF TECHNOLOGICAL EVOLUTION RESULTED in TRIZ

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Ltd.

Altshuller was put in Gulag by Stalin

Altshuller formulated main postulates of TRIZ: The evolution of engineering systems is not a random process, but obeys certain

laws;

Products/processes evolve towards the increase of perfection (ideality) by elicitation and overcoming technical and physical contradictions.

• Discovered patterns in patents, published paper. Sent to Gulag

• 1954 released, analysed 2,500,000 patents

• Identified what makes a strong invention

• 1956-1985 TRIZ formulated

Taking On the Next

Learn to Innovate – UNLEASHING

INNOVATION CO-CRAFTERS!

Innovation Ignition Programme for Colleges

• A Unique Programme for MBAs, Engineers and Working professionals

• A Unique Programme for Teachers (They are most under-utilized inventors in an institute)

• College will own the inventions and patents by their students and teachers

• Students and Teachers will have their names on the Patent as Inventors! And a stake in the patent

• Colleges can have stakes in incubated companies of their students

• Schools can generate revenues from their “INTELLECTUAL PROPERTY”

9 Months - Innovation Co-Crafting Programme – Give Birth to your IDEA

• Phase I: UNDERSTAND THE WORLD AROUND YOU (Trimester I) Discover yourself and your business – Make your model of the world – articulate that model

• Phase II: UNDERSTAND YOUR MARKETS AND YOUR CUSTOMERS (Trimester II)

Describe and Develop your Business – Identify key opportunities and problems – Develop possible strategic directions that your business can take

• Phase III: UNDERSTAND YOUR BUSINESS (Trimester III) Deploy and Measure your Business – What is working – How you are making decisions about your business

10 weeks- Certified Innovation Co-Crafter Programme

For Whom …

In 9 Months companies can create their RED

teams

For Whom …

You are an MBA – but not EMPLOYABLE in a world which has changed from the world that is taught in MBAs

In 9 Months you can become the Change Agent

that companies will be looking

to buy you

For Whom …

Is it time to change Job? Or Maybe – Its time to start the dream of creating your own venture

In 9 Months you will deliver the

venture that you always dreamt of

TRIMESTER I – Subjects (480 Hours in 12 weeks)

• TRIZ - Inventive Thinking 54 Hours

• Scenario Writing/Planning 54 Hours

• Crisis/Seminar Gaming 54 Hours

• Networks/Social Networks 54 Hours

• Theory of Evolution 54 Hours

• Field Work I – Understanding World 90 Hours

• Discover yourself and your business 120 Hours

TRIMESTER II – Subjects (480 Hours in 12 weeks)

• Strategy 54 Hours

• Systems Thinking 54 Hours

• Understanding Wealth and Money 54 Hours

• Globalization 54 Hours

• Theories of Innovation 54 Hours

• Field Work II – Understanding Customers 90 Hours

• Describe and Develop your Business 120 Hours

TRIMESTER III – Subjects (480 Hours in 12 weeks)

• Why and How your Business Can fail? 54 Hours

• Digital Disruptions 54 Hours

• Value, Lean and Quality Thinking 54 Hours

• Intellectual Property Systems 54 Hours

• Theories of Decision Making 54 Hours

• Field Work III – Understanding Your Business 90 Hours

• Deploying and Measuring your Business 120 Hours

AIM

The key aim of the school is to Learn, Create, Make, Invent, Design, Think and to Ignite the Innovation Potential in EVERYONE participating in this school.

CREATING INNOVATION CO-CRAFTERS

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WHO IS AN INNOVATION CO-CRAFTER

An Innovation Co-Crafter is a Simpleton, Scientist and Saint -

who starts along with people in a system (experienced domain

experts) to reach to the SOUL of the system. He starts every time as a simpleton - then he becomes a

scientist and finally achieves sainthood - reaching and delivering

a wisdom of the system to effect change that is needed - making the

system as close to Ideal as is possible. In this journey - he creates systemic change along with people

in the system.

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WHO IS AN INNOVATION CO-CRAFTER

Every time the co-crafter starts as a simpleton who has multiple lenses to view reality and many times creates new lenses to look at reality - during these adventures in wonderland he

behaves like a scientist – experimenting, exploring,

understanding through the steps of SOUL - See, Observe, Understand and Live - after the simpleton has reached to the SOUL of the system, he starts

the change process needed - a change that impacts all around him. Slowly

the wisdom gleaned from these becomes the new change that the system needed and experts start

developing their expertise in the new change!

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WHO IS AN INNOVATION CO-CRAFTER A co-crafter is a simpleton who becomes a scientist and then achieves sainthood by working with a system and the people in the system to make the system as close to an ideal system

as is possible - He has to be humble, has to accept that he doesn’t know and actually need to reach the SOUL of the system by learning to See, Observe, Understand and Live

(SOUL) the system. Achieving Sainthood from being a simpleton every time is a learning process!

A co-crafter takes the organization that he works with to the

Simplicity on the other side of complexity - one has to go through complexity. This side of simplicity will keep us

simpletons - I hope you can connect with being Simpleton as this side of complexity - being a Saint is on other side of

complexity and exploring complexity is being a scientist!

The co-crafter takes the system through a journey of simplicity from this side of complexity to the other side of

complexity, breaking and many times shattering the mountains of complexity!

3 Conditions for Learning

Relaxed Alertness

Active Processing Orchestrated

Immersion

Low Threat and High Challenge

In Multiple, Complex, Authentic

Experiences

Experiences processed as the basis of

Meaning

• Chaotic Dumbness (High Threat, Low Challenge)

– Comply with this or else… – Constant use of “Killer Phrases” to destroy new ideas

• Automated Disjointedness (Delegation, Hands Off)

– Follow the process, don’t worry about anything – Processes above people – Right processes Mandated will create

results – “Skill Set” based work assignment

• Passive Analysis (Data Collection, Historical Data Analysis)

– Give me all the data that has been accumulated – I will analyze and give you Insights

– Quantify – if you cant quantify you don’t really know? – We will do a Quarterly Analysis to provide you results

From Automated Disjointedness to Orchestrated Immersion

From Passive Analysis to Active Processing

From Chaotic Dumbness to Relaxed Alertness

Competitive Advantage- Over Ages

Time

Exte

nt

of

Co

nn

ecte

dn

ess

How much of Agricultural

land and Natural

Resources

How much can be produced

How much and Quickly

can be Informed

How much Actionable Knowledge

How Fast Innovate

How Fast Co-Create

In the Connected Age – Co-Creators will thrive

IDEAS…. The new world of Ideas

Thank You!

navneet.bhushan@crafitti.com http://www.crafitti.com

+91 9902766961

Taking On the Next 25 Years

By Creating INNOVATION CO-CRAFTERS