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Creating & Implementing Successful Product Videos
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Transcript of Creating & Implementing Successful Product Videos
Creating & Implementing Successful Product Videos
PRESENTED BY
+
Christine Genova PorterProduct Manager@geaux_girl
Kristen CraftDirector of Partnerships
@thecrafty
@wistia @telestream
Ready…action!
We’ll be recording this webinarType your questions in the question box
@wistia @telestream
About Telestream• Creator of ScreenFlow & other award
winning file based products• Create, ingest, transcode, caption, deliver, and play video
About Wistia:• Video hosting built for business - 100k customers• A resource for learning how to make great business video
We are not:• A video production company or marketing agency
Agenda:1.) Why companies benefit from using video2.) Video creation & implementation3.) Best practices around screencasts & content creation4.) Launching your video5.) Q+A!
Over 90% of marketers are using video
@wistia @telestream
Improving Internal Communications
@wistia @telestream
@wistia @telestream
10%
90%
90% of shoppers watch online product videos
• To show, not tell• Increased engagement• Branding and exposure
Why marketers use videos
• 84% for website marketing • 60% for email marketing • 70% for SEO • 70% will increase spend on video • 82% say video had a positive impact on their business
How marketers use video
@wistia @telestream
• Lead generation & ROI• Higher conversion rate• Establish brand/personality• Higher email open and click through rates
Why Sales People Use Video
• 88% say email with video improves performance• 76% see higher click-through-rates• 72% say prospects are more likely to buy
Sales emails with video work better…
@wistia @telestream
• Reduce support needs• Customers get answers faster• Easier to explain with video (written content + visuals)
Why Customer Support Uses Video
• In a recent study featured on Entrepreneur, 95% of organizations said that video is best for improving knowledge & sharing
Video is for learning…
@wistia @telestream
Agenda:1.) Why companies benefit from using video2.) Video creation & implementation3.) Best practices around screencasts & content creation4.) Launching your video5.) Q+A!
• Theme• Script• Audio • Screencasts• Camera• Lighting
Video creation in 6 easy steps
• Length
3 Imperative Best Practices
• Length• Humanizing your video
3 Imperative Best Practices
• Length• Humanizing your video • Collaboration
3 Imperative Best Practices
Ok…Maybe one more…
@wistia @telestream
Choose a single goal for your video.
@wistia @telestream
• Hosting video on your own website• Blogs• Landing pages• Paid ads• Email• Social media
Implementation
Agenda:1.) Why companies benefit from using video2.) Video creation & implementation3.) Best practices around screencasts & content creation4.) Launching your video5.) Q+A!
Record Your Content
• Computer desktop • Webcam on computer (talking head) • External camera (more polished)
Edit Your Content
• Drop into editor, make it stunning • Leverage PiP, soundtracks, effects & animations • Repurpose existing content
Publish Your Content
• Who is your audience? • Where do they live?
Agenda:1.) Why companies benefit from using video2.) Video creation & implementation3.) Best practices around screencasts & content creation4.) Launching your video5.) Q+A!
@wistia @celtx
Online Video HostingGetting discovered: YouTube, Vimeo, etc
Building an audience: Bringing people to your content or site & keeping them there
1
@wistia @celtx
Using Calls to Action
Give people a way to engage with you further
2
@wistia @celtx
Analytics3
@wistia @celtx
Iterating & Improving4Play Rate Engagement
Video topic Video length
Video title Video script
Thumbnail image Calls-to-action
Promotion Video placement
Awesome Customer Examples
Christine Genova PorterProduct Manager@geaux_girl
Kristen CraftDirector of Partnerships
@thecrafty
Question Time!
Free extended trial: wistia.com/trials/new/screenflow
Code for 10% off ScreenFlow: MKSFWISTIA10
Thank You!