Visual Design Basics Creating Effective Handouts, Flyers and Brochures.
Creating handouts and flyers that work
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Transcript of Creating handouts and flyers that work
CREATING HANDOUTS AND
FLYERS THAT WORK
Diana Silveira
Rachel Eichen
Agenda
Introduction Basic Design Principles Photos & Clipart Basic Page Settings
Refer to Word Handout: http://goo.gl/lzkYm
Before you begin, consider your.. Audience Message Resources Time-frame Format
Don’t use clashing colors
This is really hard to read!
Use complimenting colors
Isn’t this much better?
Color Scheme Designer
http://www.colorschemedesigner.com/
Psychology of Colors
http://fearlessflyer.com/the-psychology-of-logo-colors/
Red (Intensity & Energy)
Yellow (Cheerfullness)
Green (Nature & Tranquil)
Black (Boldness & Authority)
Purple (Sophisticated & Royal)
Be careful of overused or hard to read fonts
Like Comic Sans MSAnd Times New Roman
And Courier New
PalaceSCriptMTVladmir’s Script
Good Fonts
CalibriBerlin Sans FB
Use crazy fonts for headings only, not for body text
Where to Get Fonts
http://www.dafont.com/ http://www.fontsquirrel.com/ http://www.urbanfonts.com/free-
fonts.htm http://www.google.com/fonts http://openfontlibrary.org/ http://www.fontspace.com
Downloading Font Tips
Make sure: Commercial - Free and Not for "Personal Use”
Fonts will not display on computers they are not installed on
Save as PDF before you share (NOT .doc)
Use fonts and emphasis to draw attention
Paranormal Romance Book Club
Can’t get enough of Edward and Bella? Seriously hooked on Sookie?
If so, come join the Paranormal Romance Book Club!
Meets Friday from 2 – 4 PMRoom 103
Paranormal Romance Book Club
Can’t get enough of Edward and Bella? Seriously hooked on Sookie?
If so, come join the Paranormal Romance Book Club!
Meets Every Friday from 2 – 4 PMRoom 103
Use fonts and emphasis to draw attention
Formatting Text
Paragraph Spacing Bullets/Number Styles
Clipart vs. Photos (Clipart) Combination of shapes No size limit More “cartoon”-y Difficult to create your
own Usually better for printing
Real people and places Size limit More professional Bigger file size Not as good for
printing
Clipart vs. Photos (Photos)
Be careful of low resolution photos…
This picture might look good, small..
But it loses quality when bigger..
Resize Proportionally
Clipart can be resized
Not all photos look good in B&W
Not all photos look good in B&W
Get Clipart & Photos
Using the Toolbar on the side
Where to find free pictures Creative Commons Library of Congress (might be down) Office.com Florida memory
Page Setting Options
Orientation Margins Page Size
Tips
A lot of tips will translate between Office products
There is ALWAYS more than one way to do anything with Office
Save Often Refer to Word 2010 Handout: http://
goo.gl/lzkYm
Personal Project Assignments One clipart or photo Two different fonts Non-traditional page layout
Rachel Eichen
www.learnsurge.com
www.novarelibrary.com
Diana Silveira
slideshare.net/adverb
CREATING HANDOUTS AND
FLYERS THAT WORK
Diana Silveira
Rachel Eichen
Agenda
More tips and tricks Pictures Flyer review
Picture Toolbar
Writing instructions?
Stick to 1 process Use numbered steps and action verbs
(e.g. “1. Click on the red icon”) Bold names of menu items
(“Click on the File menu”) Use screenshots
Screenshots
Alt + Print Screen for just a window On a mac: Cmd+Ctrl+Shift+3
Rachel Eichen
www.learnsurge.com
www.novarelibrary.com
Diana Silveira
slideshare.net/adverb