Creating Great Photography at Scale
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Transcript of Creating Great Photography at Scale
CREATING GREAT PHOTOGRAPHY AT SCALE
GRANT MUNRO Cofounder and CEO - FlashStock EDLYNNE LARYEA Consultant at Global Digital Center of Excellence at Johnson & Johnson
REALITY Emerging platforms are increasingly visual, allowing for richer experiences and compelling stories.
20B 65% Photos shared on Instagram
Of humans are visual learners 58x Instagram engagement
rate vs Facebook 40% respond better to visual information
Instagram is exposing gaps in content strategies and image creation.
Timing: Moderate the number of posts you make per day to ensure a consistent but non-intrusive presence. We recommend anywhere from 1-3 posts per day.
CHALLENGE Marketers are not in the business of creating large volumes of content with speed or at scale
Content Strategy STRESSING THE SYSTEM Instagram is exposing content strategies and capabilities.
.
TENT POLE
EPISODIC EVER- GREEN
@bunnyholiday
@moneal
@chrisozer
@vice & @sansung
@vice & @Smirnoff @nfl & @gatorade
@natalieoffduty
PARTNER
We’ve seen the pendulum swing towards co-creation.
EACH HAVE A ROLE Capabilities are evolving.
Brands need to match the right content need with the right
partner.
INTERNAL AGENCY PARTNER
CO-CREATE
UGC
Rights Management G #5 Understands rights management across all platforms.
"Love a quick #DuaneReade run? Even @KatieHeigl can’t resist shopping #NYC's favorite drugstore”
@DuaneReade