Creating google-dashboards-smx west-jenny-halasz

MARCH 5, 2015

HOW TO CREATE AWESOME GOOGLE ANALYTICS DASHBOARDS & REPORTS

Jenny Halasz

President, JLH Marketing

@ JennyHalasz

searchmarketingexpo.com

@JennyHalasz #SMX #32D



http://bit.ly/GADashSMX15

To use: 1. Login to GA 2. Paste in the browser 3. Select the account to apply it to

TODAY’S MOST USEFUL LINK



• Customizable • Applicable to any GA Segment • Set up auto-email • Printable reports • Impress your boss • You only set it up once • FREE

PROS OF GA DASHBOARDS



• Not user friendly • Relies on you to know what you need • Requires you to set up segments • Only holds 12 widgets per dashboard • Can’t filter by Metric values

• … but it’s free, so what do you expect?

CONS OF GA DASHBOARDS



How Did People Get to

Your Site?

What Did They Do While They

Were There?

How and Why Did They Leave?

WHERE TO START?



How Did People Get Here?



What Did They Do?



Why Did They Leave?



Edit the Title, instead of “Pages/Session”

Choose a Layout

Even Customize Your URL!

Add Filters



CHANGING DISPLAY OPTIONS

Choose different Dimensions or Metrics

Change row display



USING FILTERS - SIMPLE

“Only show” or “Don’t show”

Selection criteria



USING FILTERS - REGEX

Selection criteria

• Use | to separate items – creates “OR” • Use .* as a wildcard • .*/category means match anything before /category • category/.* means match anything that comes after category

• Test your expressions on the actual report



OTHER FUN THINGS

Set up once, daily, weekly, monthly, or quarterly

Email to anyone

Share with everyone on the account

Export a PDF



CUSTOM REPORTS



Ask questions to determine importance: • Which things do we want to know? • What parts of the site are important? • How can we use these as part of our strategy? • When does our traffic arrive? • Where can we improve? • Who is visiting our site?

CUSTOM REPORTS



CUSTOM REPORTS

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include



• Solidify/Contradict a hypothesis • Predict a problem • Ensure mistakes are caught • Open a new horizon • Maintain status quo • Teach us about behavior … and so much more!

THINGS DATA CAN DO



Data is just data. Analysis leads to insight.

That useful link again:

http://bit.ly/GADashSMX15

REMEMBER:

Creating google-dashboards-smx west-jenny-halasz

Marketing

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