Creating Dynamic Content FDMA 2014

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Presentation by Christina Rowe and Heidi Richards Mooney Content Marketing to Florida Direct Marketing Association. Presentation includes tips on: Visual Presentations Audio Presentations Instagram Infographics Social Sharing Content Creation and Curation And more... For more information on our Social Media Mastery 6 Week Intensive Program visit: http://www.standoutonlineclub.com TODAY!

Transcript of Creating Dynamic Content FDMA 2014

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What is Dynamic Content?

“a web page with web content that varies

based on parameters provided by a user or a

computer program.”

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CONTENT IS YOUR “WHEEL OF FORTUNE”

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Other Types of ContentMEMES

GUIDES

BOOK REVIEWS

RANTS

EBOOKS

INTERVIEWS

PRODUCT REVIEWS

HOW-TO'S

LISTS

LINK PAGES

CASE STUDIES

RESEARCH

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Create it or Curate it

Effective content is produced using a combination of original

content, including opinions, knowledge, news, controversy

and humor and OPS (other people's stuff)

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Unless you know where to look!

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<---

*

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Results

--->

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JUSTSOMETHING.CO

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*

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DON'T BE AFRAID TO CURATE!

Two of the most highly trafficked blogs on the web are BoingBoing.net and

BuzzFeed.com. These two sites are primarily made up of curated content. BoingBoing alone often outpaces sites like the NY Times

in traffic.

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PODCASTS – The Morning Coach

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PODCASTS – Download Audacity - FREE

For MAC: audacity.sourceforge.net

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PODCASTS – Get a microphone

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PODCASTS – Choose your topic

*Create your Outline*Title

*Script (bullet points)*Record

*Edit Your Material*Upload Podcast to Soundcloud,

Amazon s3 (free) OR*Libsyn ($5 a month)

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PODCASTS – RECORD

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PODCASTS – EDIT

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PODCASTS – Submit to iTunes

www.apple.com/itunes/podcasts/specs.html

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Submit to podomatic.com

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PODCASTS

Promote Your Podcast

Via Social Media and More!

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GUIDES & REPORTS

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REPORTS

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REPORTS

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REPORTS

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Make REPORT Covers

ALL-free-download.commyecovermaker.com

FiverrPhotoshop

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REPORTS*1 to 20 pages*PDF Format

*Professionally Designed Cover*Helps People Solve a Problem

*Do it Yourself*Hire Ghostwriter to Create

*Lead Generation*Share on Social Media

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SHARE ON SOCIAL MEDIA

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PHOTO GALLERIES

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VIDEOS - First there Was YouTube

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Creating Short VIDEOS – Screen Capture

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VIDEO Alternativesshowyou.com

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GOANIMATE.COM

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Upload your VIDEOS

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VIDEO TIPS Equipment

LightingSound/images

Distractions (Background)Script

Length of VideoEditingHosting

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Introduce Your Company - The Script

Introduce your companyExplain the Problem

Tell them how your products/ services will solve the problemUse Proof – Testimonials, etc.

Have a Clear Call to ActionKeep it Short

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INFOGRAPHICS

People are Visual

90% of info transmitted to brain is visual

People are 3 X more likely to share

Search Engines Love Them!

Great way to demonstrate Expertise

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*MEMESWhat is a meme?

Short for the Greek word “mimeme” meaning to imitate or mimic

somethingthat appeals to a large group of people,uses comedy people can

relate which makes it more likely to go viral

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Greatest Memes – Facebook 168K+

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*QUOTE YOURSELF

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*QUOTE YOUR FRIENDS

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Even MORE Types of Content

Press Releases

Articles

Software

Products

E-Courses

White papers

Surveys

Contests

Games

OTHER???

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TWO GIFTS... With Business Card

Copy of this Presentation

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