Creating Customer Connections with Social Media
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Creating Customer Connections With Social Media Eric Stoller, Higher Education Consultant Session Number 4-2 Saturday, March 3, 2012
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Slides from my session at this year's CAMEX event.
Transcript of Creating Customer Connections with Social Media
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Creating Customer Connections With Social Media
Eric Stoller, Higher Education Consultant
Session Number 4-2 Saturday, March 3, 2012
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#CAMEXshow
@EricStoller
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Social Media(R)evolution
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Be strategic
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R.O.I+
R.O.C
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Start small
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Be intentional
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Whatwedo
SocialMedia
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:-)SocialMedia
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Be collaborative
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Identify champions
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Creating Connections
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845,000,000+
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Having a Facebook Page isn’t a social
media strategy
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It’s about how well we do it.
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Make some noise
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Be real
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Keep current
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Storytelling
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Why ?
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Listen
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Social Media
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Engage
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CustomerService
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Contests
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Promotion is good
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However...
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50% or less
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I <3 data
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Sustain
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Uh-oh!
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Optimize your brand
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Looking ahead...
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Questions?
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@EricStoller
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